Joel Harrison

We’ll cut to the chase. With Cognition Accelerate, you’ll get a tailored marketing plan that actually works. No more buzzword bingo. No more wasting budgets . Find out about our growth-focused packages, specifically designed to help SMEs finally achieve their commercial goals 💸 https://lnkd.in/ets8a2XC #CognitionAccelerate #MarketingStrategy #SME #SmallBusiness #MarketingAgency

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What’s the key to standing out in a crowded consultancy market? A strategic marketing approach. Today is your last chance to register for the upcoming CMap marketing masterclass webinar 👉 Fast-Growth Consulting Firm Marketing Masterclass - taking place tomorrow at 1pm BST, 8am EDT. Nick will join Andy Crossley and Nicola Thomson from data consultancy Oakland | B Corp on the expert panel to share proven, practical ways of setting your marketing strategy and brand up for success. 💥 Don't let your consultancy fall behind, sign up now: https://lnkd.in/eSqDkY3F #MarketingStrategy #BusinessDevelopment #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies #Marketing #ROI

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In successful Account-based Marketing programmes, the synergy between client-side ABM teams and their agency partners is paramount. If you would like to elevate your ABM approach and drive more impact for your clients, we've developed a specialised course tailored for agencies engaged in ABM.    Our comprehensive course is designed to fortify your partnership, equipping you with the insights and strategies needed to excel in every phase of the ABM journey.   What will you gain from attending the course?   - Understand the intricacies of ABM planning and execution - Discover how to leverage your agency's strengths at every stage - Craft compelling ABM propositions and content - Design engaging campaigns that resonate with target buyers and influencers - Maximise campaign impact and demonstrating tangible value to your clients   Delivered by experienced Inflexion Group practitioners over four weeks through interactive sessions, our next course starts June 5. Book now at the link below: https://lnkd.in/eAuQgwjB   #ABM #AgencyExcellence #B2BMarketing B2B Marketing Stephanie Deane Louise Wingfield (Clark) 

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How do you get started with a revenue focussed SEO strategy? In the latest episode of The Loop podcast, Cognism’s SEO whizz Joe Barron sits downs with Sam Dunning, Founder of Breaking B2B, to dive into the revenue focussed side of SEO. Tune into the full episode to learn: 👉 How to target dream clients through SEO 👉 How to get started with a TOFU or BOFU SEO framework 👉 How revenue focused SEO differs from most SEO strategies Linked in the comments!

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Listen to a recent podcast episode: Neuromarketing with Katie Hart MSc 🎙️ Available here 👉 https://lnkd.in/egistrv6 Why should the brain be a key consideration in your marketing? Katie Hart joined Kiran Kapur to explain! #Podcast #Neuromarketing #Marketing

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**** New episode alert **** 🌟Why Globalocal marketing’s the right approach🌟 🎙️ Host: Dom Hawes 🌐 Guests: Maya Price In this episode of Unicorny, Dom continues his conversation with Maya Price, SAP’s Global Head: Field Marketing Events Management. They discuss the balance between standardisation and customisation in field marketing, focusing on creating global consistency while maintaining local relevance. Maya shares practical advice on optimising resources, the importance of continuous learning, and effective leadership strategies to manage resistance to change. Key Takeaways:  ✅ Benefits and drawbacks of standardisation versus customisation in marketing activities. ✅Techniques for balancing global efficiency with local effectiveness. ✅Importance of continuous feedback and learning in maintaining relevance and improving performance. ✅Practical advice on managing change and encouraging innovation within marketing teams. To Listen clicking on the link in the comments box below👇 Don’t forget to subscribe, rate, and review – your feedback is invaluable! Unicorny is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Cambridge Marketing College asked our Director Clare Otridge to speak on their podcast talking about the market research process, what actionable insights actually means and how it can get marketers a firmer seat at the table. If you want a peak behind the curtain on what happens at Grounded Research, have a listen and let us know if you have any questions - we are happy to answer them! https://lnkd.in/eYZU_UB4

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Always good to see Velocity in the B2B Marketing UK Agency Benchmarking Report! This year we placed #34 overall, #21 for Content Marketing and Thought Leadership Specialists and #17 for World’s Largest B2B Marketing Agencies. The categories in benchmark reports like this are always an interesting reflection of how the market thinks about marketing. Last year’s report split out agencies into 4 groups. This year there are 9. Is that because stakeholders are hunting for specialist solutions to more specific problems? (Do you go to an ABM shop for your ABM programs, a brand shop for your identity, and so on?). There’s a lot of talk about convergence between qualities like brand and demand gen at the moment (not least from us). It’ll be interesting to see whether those specialisms deepen or diversify in the next 12 months — and how future benchmark reports might describe brand and performance as a shared discipline. https://lnkd.in/eNs8kDBU

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Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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In our latest Expert View blog, Marketing Director Alex Brayshaw discusses how to navigate the challenges of Account-Based Marketing (ABM) for SMEs. Alex takes us through the top 5 challenges of ABM (and how to address them) and the top 5 benefits of ABM (and how to make them happen!). https://hubs.la/Q02QnXkv0 #ABM #SME #GrowthStrategy

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Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

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Do you want to learn how to generate 100s of leads for your consultancy - without blowing your budget? On October 8th, we’re hosting a webinar that’s packed with actionable insights for consultancies looking to scale their marketing fast. Join Nick Synnott, our Director, and Ben Edwards, Head of Consulting at CMap, as they reveal how CMap attracted over 3,000 attendees to their webinars using their proven content flywheel. In this session, you’ll learn: 👉 How CMAP’s strategy pulled in 1,000s of attendees and 100s of leads as a result 👉 Secrets to securing the perfect webinar guests 👉 Ways to repurpose your content for max impact This isn’t your average webinar - it’s a playbook for growth. 🔗 Sign up now to secure your spot! https://lnkd.in/eTM9gF9a #Consulting #LeadGeneration #Webinar #MarketingStrategy #GrowthHacking

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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Looking to drive more leads and lower your cost per conversion? 🤔 Watch how we helped our clients achieve amazing results—and find out how we can do the same for you. 📈 Get in touch today! 👋 #digitalmarketingsuccess #PureSEO #marketingwins

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