Jordan Chappell’s Post

Is B2B marketing turning into a game of whispers? It seems like no matter how loudly we shout our messages, by the time they reach our intended audience, they've morphed into something unrecognisable. But here's the kicker: perhaps it's not about the volume but the clarity and relevance of what we're saying. The landscape of B2B marketing is changing at breakneck speed. What worked yesterday might be old news today. It’s not just about keeping up anymore; it’s about thinking ahead. How do you ensure your message cuts through the noise? By crafting content that speaks directly to the needs and pains of your audience, by engaging in meaningful conversations, and by being authentic in every story you tell. But here's what many seem to miss: this isn't a solo journey. The beauty of our modern digital age is the community and collaboration it fosters. Engage with your peers, listen deeply to your audience, and co-create with partners who bring out the best in your brand. I challenge you to rethink how you approach B2B marketing. It's not just about broadcasting your message into the void but about starting a dialogue that resonates on a deeper level. Are you ready to shift from monologue to meaningful conversation? Let's embrace this new era together—where clarity reigns supreme over volume.

Embracing Experimentation in B2B Marketing In the fast-evolving world of B2B marketing, the drive for innovation remains paramount. As decision-makers and CEOs, it's crucial to recognize that pioneering new strategies is fundamentally about experimentation. Remember your first foray into paid search or email marketing? That was experimentation in action! Every new tactic, from the untested waters of digital outreach to the nuanced strategies of content marketing, starts as an experiment. It's about taking informed risks, often based on insights or recommendations from trusted sources who've seen success. When someone advises a new approach, showing examples of potential outcomes, it provides a solid foundation to leap from, making the unknown a bit more familiar and manageable. Whether it's testing a novel marketing strategy or tweaking an existing one, each step is an opportunity to learn and grow. After all, the only way to stay ahead in the competitive arena of B2B marketing is to keep experimenting, keep evolving, and never stop pushing the boundaries of what's possible. Here's to the bold moves and the breakthroughs that await you in your next experiment! 🌟 #B2BMarketing #BusinessGrowth #MarketingStrategy #ContentCreation

There's no doubt that B2B marketing is in flux right now. Ongoing adaptation is part of marketing’s DNA — so in a way, it’s always in flux. 🧬 🔄 Marketers have plenty to adjust to, and as these changes keep coming, it’s clear that our tactics and strategy need to change with them. ICYMI: The latest edition of This Week in Marketing shares advice on how to roll with the changes: https://lnkd.in/ggaNAHCN

B2B marketing is so boring. 😴 If you’re doing it wrong, that is! Just because you’re marketing to a business rather than directly to a consumer, it doesn’t mean your marketing comms suddenly need to be super serious and corporate. Sure, your target audience is different and probably more professional than the standard consumer. But engaging, fun and innovative content will always work. You just have to tailor it to your audience better. Your marketing is never going to stand out if it’s just the same spiel as the next B2B organisation. Here’s my tips: People don’t like a hard sell. Offer value and entertainment and people will listen! Talk to your audience like the real life people they are, rather than as if you’re talking directly to a business. So, this is your sign to re-write that boring marketing email. I promise it will make the world of difference! #B2BMarketing

Let's be honest, B2B marketing on the whole is rubbish... Yes, you heard me right. B2B marketing is often crap—stale, uninspired, and way too corporate. Sadly, most businesses fall into this trap as they are scared to modernise their marketing. However, I am on a mission to change this and uncover some of the COOL KIDS on the block in my content! One of these is Exclaimer and I was lucky enough to have their CMO Carol Howley on my Podcast recently week discussing their cut-through GTM strategy. Not only is their content cool AF, but it's also compelling, fun, and deeply human. They understand that even in B2B, it's real people making decisions, and they cater to that with their content brilliantly. I love how they pay into current trends and celebs - like Taylor Swift's 'wow' face as the perfect meme to capture marketers' excitement when they realise they can weave marketing magic into their daily email using their signatures. That's the kind of energy and fun we want as need as humans! Not more boring corporate… let's be honest bull💩! However, it doesn’t stop there… Humanising your business is sooo important, because people buy people! Doh! No brainer right? But literally, hardly anybody in B2B is doing this!!! The content Exclaimer creates with staff takeovers, sharing slices of life both in and out of the office, and bringing personality and relatability front and centre is exactly what is needed! We see amazing results from this kind of content at Street Agency too! It’s the human stuff we create for both us and our clients that resonates, gets reach and engagement! So, IMO, in the B2B realm, the opportunities for standout marketing are immense. With so many playing it safe, those who dare to be different and create more human content, will ultimately stand out! So, my advice… be brave and start injecting some personality into your B2B marketing strategies. I promise it will pay off! Who's with me? #B2Bmarketing #marketinginnovation #humanconnection #contentstrategy

❌ Say goodbye to boring B2B marketing! No more snooze-inducing PowerPoints, endless email chains, or dull whitepapers (Yawn). It’s 2024, and video is the game-changer for dominating the B2B space. But here’s the kicker—not all video strategies are created equal. We’ve cracked the code on what really works in B2B video marketing, and I’m spilling the beans in my latest video. Want to know how to: → Turn viewers into loyal customers? → Get your content in front of the right audience. → Build trust faster than a speed-networking event? → Make even complex products (like accounting software) sexy? I break it all down into 4 game-changing strategies transforming B2B marketing right now. Watch below to learn how to go from invisible to industry leader. P.S. Brace yourself for Strategy #4—it’s a game-changer! 🚀 ------------- B2B Brands: Unlock market-leading growth with high-impact video. You heard it here first. Follow to learn how.

Why is it so hard to make and scale successful B2B marketing strategies? A core reason might be that B2B marketing efforts are interdependent and multiplicative. For instance, if market research is operating at 80% and content creation is at 70%, the overall effectiveness isn’t an average or sum of these. Instead, it’s multiplicative: — Market Research (80%) × Content Creation (70%) = 0.8 × 0.7 = 0.56, or 56% effectiveness. This shows that even if individual components perform well, the overall strategy can suffer significantly due to the multiplicative nature of B2B marketing. The same applies to a comprehensive strategy: — Market Research × Content Creation × SEO × Social Media × Email Campaigns × Analytics × Leadership Each element needs to perform exceptionally to achieve overall success.

Very insightful & interesting findings straight from LinkedIn for Marketing! 🤔 I'd encourage all fellow B2B marketing leaders to download the report.. or stay tuned for an upcoming takeaway article 👀 #B2BMarketing #LinkedInInsights #MarketingStrategy #DigitalMarketing #MarketingTrends

Unpopular Opinion: B2B marketing is not a linear process, it's a chaotic, ever-evolving ecosystem. 🌪️ The traditional 6-step B2B marketing model? It's outdated. 1️⃣ Defining your target audience isn't the first step. It's a continuous process. Your audience's needs and challenges change. So should your understanding of them. 2️⃣ Setting marketing goals? It's not about the quantity of leads or sales. It's about the quality. One high-value relationship can be worth more than a thousand lukewarm leads. 3️⃣ Developing a marketing strategy isn't a one-time event. It's a living, breathing entity that adapts and grows with your audience and the market. 4️⃣ Content is king, but context is queen. 👑 It's not about creating more content. It's about creating the right content, at the right time, for the right people. 5️⃣ Distributing your content isn't about casting a wide net. It's about fishing where the fish are. 🎣 6️⃣ Measuring and optimizing your campaigns is not just about using analytics tools. It's about understanding the story behind the data. B2B marketing isn't a formula, it's a philosophy. 🧠 It's not about following steps, it's about embracing change. Disagree? I'd love to hear your thoughts. Agree? Share this with someone who needs to see it. 🔄 💬 #B2BMarketing #MarketingStrategy #ContentIsKing 

🚀 Demystifying B2B Marketing: A Simple Growth Strategy 🚀 Last week was a deep dive into the world of B2B marketing, content creation, and growth strategies. It’s often portrayed as complex and daunting, but the truth is, B2B marketing can be straightforward. Let me share a simple growth strategy that can guide your approach: 1- Master Customer Touch-points The key to success is understanding everything about your customer—immerse yourself in their touchpoints, pain points, and the industry landscape. This deep knowledge is your foundation. 2- Beyond Traditional Marketing Marketing isn’t just about social media presence. To stand out, understand your audience beyond the online world and engage with them outside of their digital comfort zone. This approach sets you apart from traditional marketing methods. 3- Nail the Hook in Paid Channels Take cues from your favorite DTC brands and study the short-form videos they post. The first 3-5 seconds are crucial—if the hook doesn’t grab attention, you’ve lost the viewer. Invest time in perfecting this, and don’t shy away from applying these tactics in B2B. 4- Adopt a Creative Mindset The idea that B2B must always be “professional” is outdated. Remember, B2B buyers are also on their phones and influenced by social media. They’re human and emotional too—so bring creativity into your ads and campaigns. 5- Align Marketing and Sales Everyone talks about aligning marketing and sales, but it’s easier said than done. The key is active collaboration—make sure your sales team is involved in every step of the process to ensure cohesive and effective strategies. By simplifying your approach and focusing on these key areas, you can demystify B2B marketing and drive real growth. What strategies have worked for you in B2B? Let’s connect and discuss! 💬 #B2BMarketing #GrowthStrategy #ContentCreation #Marketing #SalesAlignment #CreativityInMarketing