Jodie Millward

🌟 Inviting you to our YouTube channel where we talk about Growing your Amazon brand.📈 We share real data samples from our successful clients and provide actionable insights to take your business to the next level. 📈 You'll See: Real-World Data: See actual case studies and data from our clients, showcasing strategies that work. Growth Strategies: Learn proven techniques to scale your brand and increase sales. Amazon Updates: Stay informed about the latest Amazon updates, tools, and features. Profitability Tips: Discover how to maximize your profits with effective cost management and pricing strategies. We believe in providing clear, data-driven insights to help you make informed decisions. Whether you're a seasoned seller or just starting out, our videos are packed with useful information suitable for your business needs. 👉 Subscribe Here: https://lnkd.in/enJVwEjJ Follow Us: LinkedIn: Orange Rocket - Amazon Growth Specialists Website: https://lnkd.in/eCvM85wp Facebook: Orange Rocket

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89% of firms say customer experience is a key battlefield. How can #mail boost your customer retention and loyalty? Discover actionable tips in our comprehensive guide

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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🚀 Gen Z's Black Friday & Cyber Monday Tech Spending Trends 💻🎧 Gen-Z view Black Friday as the perfect opportunity to get the best discounts on the products they love, while maximising their limited budgets. 🔌 Top Priority: Tech & Electronics - 65% of Gen Z in the UK plan to buy gadgets like smartphones, headphones, and gaming consoles this Black Friday. (Mintel) 📈 Bigger Budget for Tech: Gen-Z’s tech spending is up 15% this year, with more focus on premium products like high-end headphones and laptops. (Statista) 🔋 Sustainability Matters: 35% are seeking eco-friendly tech or brands with strong sustainability practices, including refurbished gadgets. (Deloitte) Let’s help your brand tap into Gen-Z’s growing demand for gadgets and sustainable products this Black Friday and Cyber Monday! 🛍️✨ #no1studentDOOH #Studentsunions #studentadvertising #GenZ #OOH #DOOH #GenZ #TechSpending #BlackFriday #CyberMonday #StudentMarketing #Sustainability #Eighteen24Media

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Let's talk video content... Here's what stepping up your video game can do for your business 👀 Boost Engagement: Grab and hold your audience’s attention in a way that static images and text just can't. 💸 Increase Conversions: Transform viewers into dedicated customers with compelling calls to action. 📱 Optimise Mobile Reach: Reach your audience anywhere, anytime—they're all on their phones! ❤️ Deepen Emotional Ties: Create lasting bonds through stories that resonate and evoke feelings. 📚 Educate Your Customers: Deliver powerful insights and valuable information that make your audience smarter.

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Events are expected to be the main area of marketing budget growth for 2024/25, with a robust net balance of 18.7% of businesses anticipating an uplift in spend compared to the previous financial year. Though main media advertising budgets have declined for the first time in three quarters, while overall marketing budgets have experienced an upturn amid an improving UK economy. Companies are still looking to be as cost-saving as possible but it is not all doom and gloom. Q2 is proving to be busy in the event marketing space and many clients are looking to hire top talent as they expand their teams. #marketing #eventmarketing #marketingbudgets #growth

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🚀 BOOK A FREE PAID MEDIA AUDIT! 📊💡 Are you looking to boost your D2C performance further? Could your #PaidSearch and #PaidSocial campaigns perform better? We’re offering 3 FREE paid media audits this summer to help brands optimise performance and gain clarity. With over 10 years of experience guiding scale-ups, our experts cut through the noise to deliver actionable advice. What you'll get: 🔍 In-Depth Analysis: A comprehensive review of your current campaigns. 🎯 Actionable Insights: Tailored recommendations to optimise performance. 📈 Strategic Advice: Clear guidance on improving ROAS and scaling your business. This is a one-time opportunity to access our specialised knowledge from the team that’s been behind some of the most successful scale-ups in the industry. 📝 Fill out this form for a chance to secure your free audit! #PaidMedia #Audit #Growth #Ecommerce #ScaleYourBusiness

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Pret's subscription model wasn't about loyalty, it was about customer acquisition 🫴 I keep seeing Pret's £30 a month subscription referred to as a loyalty scheme; including in their own financial reports. Now, with their latest move to change it up there's a sense that this was a failed loyalty scheme. But if I flip it on its head, I see it as one giant sampling campaign, partly invested in by the UK population! If you want to get people to pay money for something that they're not quite sure on the quality, value, taste, then one of the ways to get it into their hands is to offer it to them for free or at a low price. And if you want them to continue enjoying your product regularly, you can aim to create a habit around your product. You could do this by giving away lots of your product around the same time every day to embed this ritual into your customers' lives. Brands are leaky buckets, and following the pandemic Pret had a mostly empty bucket! To grow, brands need to aim for light buyers, and continuously bring more people in to your brand than your competitors. I see Pret as looking to get a competitive advantage over other coffee shops by getting competitors' customers to make the switch to Pret, thus stealing market share. When they make the switch to their cheaper subscription but with less 'payback', I imagine there's an assumption that all these 'loyal' customers are so invested in Pret that they'll continue to visit and buy. Yet coffee is a commodity. People will generally go to the coffee shop closest to them in their moment of need! Unless Pret has coffee filled with magic, there's very little reason to choose one coffee chain over another. But, I'm optimistic. I imagine Pret will keep plenty of customers, many of whom were not Pret customers before, because of a successful initiative in driving trial. And if I'd like one thing to come out of this, I'd love to see the next financial report refer to this subscription as a customer acquisition strategy, not a loyalty one 😉

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New blog article 📝 How UK Brands Can Dominate TikTok Shop Discover how to effectively navigate this dynamic platform and turn TikTok into a powerful tool for business growth. Written by: Linnworks Read the full article here 👉 https://lnkd.in/eKhA3c7s

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TikTok for Business new report reveals UK social commerce is set to skyrocket, predicting a rise from £7.4 billion to nearly £16 billion by 2028! This surge signifies a reshaping of the landscape for digital marketers and retailers, emphasising the need for strategic investments in social commerce platforms such as TikTok! #SocialCommerce #TikTok #DigitalMarketing #RetailTrends https://lnkd.in/eASTFMdA

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🌟 Discover Insights with Our UK Lifestyle Survey! 🌟 We are thrilled to announce the launch of our comprehensive UK Lifestyle Survey. This survey is meticulously designed to provide valuable insights into the preferences and behaviors of the UK population, helping you make informed decisions and craft targeted marketing strategies. Why Participate? Understanding your audience is crucial for any successful marketing campaign. Our UK Lifestyle Survey offers in-depth data across various sectors, enabling you to: •Enhance Customer Understanding: Gain detailed insights into what drives your customers' decisions. •Boost Engagement: Create more relevant and engaging content that resonates with your target market. •Increase Conversions: Leverage data-driven strategies to improve your conversion rates and ROI. Why Choose Us? •Accurate and Up-to-Date Data: Our database is meticulously maintained, constantly cleaned, and updated to ensure the highest accuracy. •Regulatory Compliance: We ensure full compliance with all regulations, including TPS (Telephone Preference Service) and HLR (Home Location Register) checks. •Competitive Pricing: Our pricing is based on volume and selections, ensuring you get the best value for your investment. Take Action Today! Don’t miss out on this opportunity to gather high-quality data and gain a competitive edge. Whether you're in life insurance, home improvement, or any other sector, our UK Lifestyle Survey is your key to unlocking meaningful insights. Contact us today to learn more about how our survey can benefit your business. Let’s transform insights into action and drive your success! Ready to dive in? Get in touch with us today! #UKLifestyleSurvey #MarketResearch #CustomerInsights #DataDriven #QualityLeads #BusinessGrowth #MarketingStrategies #Compliance #CustomerData #UKMarket

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🚨 Marketing Salary Trends: Who’s Leading and Who’s Lagging? Every few months, I like to take the pulse of the marketing sector to stay ahead of emerging trends. My latest research? Eye-opening. Here are the BEST paid sectors for marketers in the UK: 🚗 Automotive: £67,846 (mean salary) 📱 Consumer Electronics: £67,753 💊 Health & Pharma: £67,636 And the lowest? 🎓 Education: £50,709 ✈️ Travel & Leisure: £53,490 ⚽ Sports: £53,490 As for the fastest growing sectors for marketing? 🍽️ Hospitality & Retail 💻 Information & Communications Any surprises ? Interested to hear your thoughts. Add you 2 penny’s worth in the comments 👇 #MarketingTrends #MarketingCareers #MarketingSalaries 

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If you’re looking for some inspiration in SEO or social media, I’m speaking on the search panel at Propeller’s upcoming event, The Roadmap to Digital Success on Thursday 10th October. Learn how search has changed for better or for worse, with myself and speakers from The Telegraph and Vodafone. Message me if you’d like to come! #seo #seouk #contentmarketing #digitalmarketing #socialmedia #searchmarketing #organicsearch #digimatt

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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The First 100 days as a new CMO. I enjoyed speaking at Pimento Marketing Spice live event. With the average tenure down to 1.7 years in parts of the UK; you've got to nail the early engagement. Topics discussed: 1. State of the Employment Market for CMOs 2. Changes to the CMO remit 3. Fractional vs Full time 4. Adapting to the New Marketing Landscape 5. Positioning yourself as a CMO for the rebound Great to share the virtual stage with Stephen Knight Robin Grainger Caitlin Thomas Peter Baker #marketing #cmo #growth #headofmarketing

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