🧟♀️👾We’re excited to partner with Channel 4 on Generation Z, a darkly comedic horror miniseries exploring generational divides through a zombie apocalypse 🧟♀️👾 We ensure that your shows reach Gen-Z students at key moments - Let’s bring your programme to the heart of student life. Reach out to see how our screens can elevate your TV show’s visibility. 🎬✨ It was a pleasure to work with the lovely teams at Talon and OMD UK on this one! #no1studentDOOH #Studentsunions #studentadvertising #GenZ #OOH #DOOH #GenerationZ #Channel4 #GenZ #Eighteen24Media #StudentEngagement
About us
The largest, most prestigious platform for marketing to students, including exclusive access to the UK’s largest on-campus Full HD digital advertising network. 400+ strategically located D6s in bustling students' unions, we engage a captive 100% GenZ audience effectively. Over 20 years, we've partnered with leading UK universities, targeting 2 million students with our premium digital network.
- Website
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https://www.eighteen24.com/
External link for Eighteen-24
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2004
- Specialties
- students, universities, students unions, digital, out of home, advertising, media , dooh, D6s, genz, and genzmarketing
Locations
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Primary
34 Percy Street
London, W1T 2DG, GB
Employees at Eighteen-24
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Sarah O'Sullivan
Chief Revenue Officer at Eighteen-24
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Jamie Voss
Director of Business Development and Partnerships at Eighteen-24 (formerly Redbus Media Group)
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Charlotte Bettell
Finance Manager at Eighteen-24 & Retail Media Group
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Matt Burgess
Chief Technology Officer at Retail Media Group & Eighteen-24
Updates
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Lidl GB Captivates UK Gen-Z with unbeatable affordability...and a Lidl goes a long way with our SU D6S! 💸🥇 Lidl has emerged as a top choice among UK Gen Z consumers, with *78% of this demographic switching to discounted grocers. We're thrilled to have supported Lidl's mission to engage students directly through our 0% wastage audience. Together, we drove downloads of Lidl's new app, while encouraging in-store visits, effectively building brand loyalty right on campus. This collaboration has been an exciting step in Lidl's strategy to connect with the influential Gen-Z cohort 📲🛒🔥 *Grocery Gazette, 2024. Talon OMD UK #no1studentDOOH #Studentsunions #studentadvertising #GenZ #OOH #DOOH #LidlGB #Lidl #LidlApp #ConsumerTrends
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Excited to partner with NatWest to connect with students at such a crucial stage of their financial journey! 🌱📈 According to EY research, 77% of UK Gen Z students are likely to remain loyal to their first bank if they have a positive experience, making this a prime opportunity to build trust. As their financial needs grow, they’ll turn to the bank that supported them from the start. Through our SU network, NatWest reaches students at the highest footfall and dwell time locations on campus, fostering brand loyalty and setting the stage for long-term relationships with students that will support them through key milestones. *EY Global - Gen-Z Segmentation Study, 2023. RapportWW Initiative UK #no1studentDOOH #Studentsunions #studentadvertising #GenZ #OOH #DOOH #StudentBanking #GenZFinance #NatWest #CustomerLoyalty
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⚡️Excited to introduce CELSIUS Holdings, Inc. energy drinks to our Student's Unions network, designed to fuel active lifestyles!⚡️ Students can enjoy a range of refreshing flavours, both sparkling and non-carbonated, to keep them motivated and on the move! Whether you're hitting the gym or grinding through assignments, CELSIUS has your back. Ready to bring this energy to campus? 🏋️📖🔋 Really enjoyed working on this one with the lovely teams at Evolve OOH and JKO! #no1studentDOOH #OOH #DOOH #GenZ #StudentLifestyle #GenZWellness #FuelYourDay #CampusAdvertising #CelsiusEnergy #StudentAdvertising #Eighteen24
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Eighteen-24 reposted this
Proud to showcase VOXI by Vodafone's unbeatable student deals to campuses across the UK on our unmissable premium D6s #no1studentDOOH #StudentAdvertising #OOH #DOOH #GenZ #StudentDeals #Vodafone #VOXI #Eighteen24Media
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Excited to help VOXI by Vodafone bring unbeatable student deals to campuses all across the UK! Students are more connected than ever, and VOXI’s endless social media and data offers are the perfect fit. With Gen-Z seeking budget-friendly mobile plans, it’s the ideal time for brands to engage them on their turf. Our screens in Students' Unions nationwide make it easy for students to find valuable deals where they hang-out the most. 📲💸 Posterscope Carat UK #no1studentDOOH #StudentAdvertising #OOH #DOOH #GenZ #StudentDeals #Vodafone #VOXI #Eighteen24Media
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We were delighted to launch a targeted campus media campaign for Taco Bell, reaching Gen-Z students across the UK! 🌮📢 With 18–24-year-olds driving QSR growth, our network of Students' Unions D6's offers the perfect platform to reach engaged students right where they gather. Bringing Taco Bell's innovative menu to university campuses nationwide!🌶️✨ Spark Foundry Publicis Groupe UK #no1studentDOOH #GenZ #StudentAdvertising #OOH #DOOH #Tacos #QSR
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Eighteen-24 reposted this
A BIG thank you to all the media partners who kindly donated space to Movember - Massively appreciate you all 💚 What a charity! Still time to sign up and join the movement if you haven't already https://lnkd.in/dpnhk46 Ad-MOTO, Mediadrive, LiveScore Group, Hearst/ Runner's World, Footballco, Reach plc, City AM, Mass Media Group, Zoom Media UK & EU, Venatus, Teads, Clear Channel Outdoor, blowUP media, Spotify, Immediate, i-media, Alight Media, City Outdoor Media, MaxxMedia, OpenMedia, Executive Channel Network (ECN), Eighteen-24 (formerly Redbus Media), 75Media, JOLT, Bay Media Limited, Boomerang, The Other Guys, Mobile Media, All City Media Solutions , KBH, Mail Metro Media. AdsWizz Also, Thank you to Mediabridge Global for their vital support in securing lots of this media from partners. We could not have done it without you.
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✨💄 Why UK Students Love Black Friday Beauty Deals and How Brands Can Reach Them 💄✨ With Black Friday approaching, UK students are eagerly awaiting beauty deals. Over 80% regularly look for discounts before buying (NUS), and last year, 45% of students purchased beauty products during Black Friday (Statista). To reach this audience, our Student’s Unions D6's are perfect, with thousands of students congregating in these popular spaces to shop, socialise, and party daily. Digital OOH screens offer high visibility and engagement, boosting brand awareness by 47% (Ocean Outdoor). Plus, 70% of students are more likely to engage with brands marketed on campus (Student Beans). Connect with students where they are most engaged.💅💫 #no1studentDOOH #beauty #GenZ #StudentAdvertising #OOH #DOOH #BeautyDeals #BlackFriday
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🎶 Are you ready to stand out from the crowd? 🎶 With the launch of “Big Man Ting,” Old spice boldly challenges generic deodorants and their wearers. As Procter & Gamble puts it, “By embracing music, Old Spice aims to build a brand that young men love, trust, and associate with standing out from the crowd.” (The Grocer, 2024) 🙌💪 We’re thrilled to have collaborated with PG ONE and Publicis Groupe UK on this campaign, which features two creative assets: a dynamic teaser and a call to action via a QR code that links to a vibrant two-minute video showcasing Chip, drenched in red light, delivering the powerful message: it’s time to elevate your scent game and embrace your uniqueness! What truly sets this advertising campaign apart is the striking OOH creatives displayed across major UK cities, including on our D6 screens, strategically positioned at the heart of university campuses nationwide. With such eye-catching visuals, it’s impossible for Gen-Z to miss! 🌆✨ Let’s make your brand resonate with Gen-Z and capture their attention! 🚀💥 #no1studentDOOH #OldSpice #GenZ #StudentAdvertising #OOH #DOOH #BigManTing