Jessie LaFargue

It’s #socialmobilityday. Here at CIPR Wessex, we know the PR industry is falling short in creating an inclusive environment, disproportionately attracting individuals from privileged backgrounds and perpetuating a cycle of inequality. The data reveals stark inequalities in PR, from the overrepresentation of practitioners educated at fee-paying schools to barriers in career progression for those from lower socio-economic backgrounds. Change is our shared responsibility. Let's nurture diverse talent, embrace inclusive practices, and lead by example to create an equitable PR industry representative of society. #change #socialmobility #PR #publicrelations #comms

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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🔍 Our latest research found that women aged 45-54 control nearly half of the UK's wealth, yet only 34% say advertising influences their purchases—down 6% since 2019. Showing a growing disconnect between this powerful demographic and conventional marketing approaches. But what if there was a way for brands to understand, uplift, and empower these women while increasing their bottom line? Download our latest whitepaper to discover strategies for captivating and connecting with this transformational audience in today's media landscape. https://lnkd.in/ek_2ymZC #MidlifeRevolution #Whitepaper #GetInvloved

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Are your business communications digitally accessible? ⚖️ In our Includability Short with our Partner Expert, Kaye Moors Managing Director of Drum Studios, she gives us 5 Simple Tips to Make Your Social Media Posts More Accessible. 📱 Learn how to make your social media posts more inclusive and accessible for people with disabilities. Enhance your brand loyalty and reach a wider audience with these easy-to-implement tips. 1. Use simple English 2. Don't include hashtags in sentences & capitalise the first letter in each word 3. Use emojis sparingly, placed at the end of sentences, and not as bullet points 4. Have sufficient colour contrast on images and include alt-text 5. Include open captions on videos and avoid animated captions Watch the full video - https://lnkd.in/eq4iawc4 Catch up on Includability Shorts - https://lnkd.in/gzgka2vA 🔗 Join Includability today for more tips and guides on how to make your business more digitally accessible, inclusive and mentally healthy. https://lnkd.in/es_jkZwa #InclusiveSocialMedia #AccessibilityMatters #EqualAccess #BrandLoyalty #InclusiveContent #AccessiblePosts #DisabilityInclusion #DigitalInclusion #AccessibleSocialMedia #InclusiveMarketing

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Are your business communications digitally accessible? ⚖️ In our Includability Short with our Partner Expert, Kaye Moors Managing Director of Drum Studios, she gives us 5 Simple Tips to Make Your Social Media Posts More Accessible. 📱 Learn how to make your social media posts more inclusive and accessible for people with disabilities. Enhance your brand loyalty and reach a wider audience with these easy-to-implement tips. 1. Use simple English 2. Don't include hashtags in sentences & capitalise the first letter in each word 3. Use emojis sparingly, placed at the end of sentences, and not as bullet points 4. Have sufficient colour contrast on images and include alt-text 5. Include open captions on videos and avoid animated captions Watch the full video - https://lnkd.in/eq4iawc4 Catch up on Includability Shorts - https://lnkd.in/gzgka2vA 🔗 Join Includability today for more tips and guides on how to make your business more digitally accessible, inclusive and mentally healthy. https://lnkd.in/es_jkZwa #InclusiveSocialMedia #AccessibilityMatters #EqualAccess #BrandLoyalty #InclusiveContent #AccessiblePosts #DisabilityInclusion #DigitalInclusion #AccessibleSocialMedia #InclusiveMarketing

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With research by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) finding that the diagnosis of mental health conditions in the PR industry is on the rise, it's more important than ever for PR leaders to prioritise their employees' wellbeing. This article from PRmoment has some great advice from a number of PR professionals on meaningful changes PR leaders can make to boost employee wellbeing and improve overall mental health. #PR #PRagency #PRcareer #mentalhealth #employeewellbeing

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Welcome to part one of the eBook 'Powerfully Practical PR', dedicated to a beginner-friendly approach to PR ✨ We dive into the 'What', 'Why' and 'Where' to start with PR, helping you create those initial objectives and targets. And to grab yourself a 2 for 1, if you buy a copy of our eBook this week you will also get a free downloadable to further boost your PR knowledge! 🧠 Download Powerfully PracticalPR today 👉 https://lnkd.in/ecGr5HCE #PR #eBook #PowerfullyPracticalPR

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Planning your PR strategy can feel overwhelming, but we’re here to help! ✨ Our free guide shares top tips for creating a successful PR plan tailored to your business needs. Check out our latest blog for all the details 👉 https://lnkd.in/euDBhjpM Need extra support or short on time? Contact our stars 🌟 to see how we can help you! #PRStrategy #BusinessGrowth #MarketingTips #PublicRelations #PRGuide

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Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

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Another month down and what an impact we have made this October!🎃 We’ve been delivering integrated, impactful communications to amplify our client's voices across all media channels, as well as remaining dedicated to our B Corp commitments💥 Here’s a peek into our October: 🏆Client highlight: Creating engaging social content and collaborating with local businesses to reach the target audience, we have reached 1,000 followers on the Square Gardens Instagram account just in time for the development's opening. 🌟Moments of the month: For Callie, all the incredible coverage she has achieved for her tech, fintech and construction clients is her highlight of the month. Our continuous wins in leading trade publications have created a strong momentum in the office this month, with the team bouncing off one another. 👏Team highlights - Filming with The One Show, networking events, site visits from Bolton to Prestbury, content days in a gym one day and bakery the next - our team has been non-stop! 🌍Business for good - As our managing director Paul is co-chair of the Cheshire B Local, we attended the launch event where purpose-driven businesses united. As well as pro bono work for Every Month, we have continued to fundraise for Wood Street Mission, with our account managers taking on their unafraid challenge! Entering November, we want to push boundaries even further to create work that shapes perceptions, drives behaviours and sparks action🧠 #Bcorp #marketing #PR #Rumpus

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Kath Pay discusses training Holistic Email Marketing's instance of GenAI on persuasive design, copywriting for emails, understanding different personality types, brand awareness, tone of voice, and using AI (with client consent). Watch the full panel now on demand: https://lnkd.in/etb7UM-X

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Media case study request! 📢 If your commute to work involves a 90+ minute journey on the train and you’d be happy to chat to a journalist about it, we'd love to hear from you. You can message us in our LinkedIn inbox or leave a comment below, and we'll be in touch. #mediarequest #casestudy #supercommuters #commuters

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🔥 Are you using #ReactivePR as part of your digital strategy? Well, maybe you should be! Otherwise known as newsjacking, Reactive PR involves jumping on the back of wider news or trends to draw attention to your brand 🗞️ Our Senior Digital PR Specialist Daisy Sawyer shares her top tips for anyone looking to start with Reactive PR 👉 https://lnkd.in/e6VGgVv9

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PR’s ageism problem – ‘the sector is getting left behind’ How bad is the problem of ageism in PR, and how should the sector respond? Comms recruitment specialists speak frankly about an issue that risks holding the industry back. Amanda Fone, founder and chief executive of f1 Recruitment Limited highlights the issue succinctly: “Age in the workplace is the final protected characteristic to get the attention it needs, and the comms sector, with an average age of about 27 years, especially in agencies, needs to improve its ability to hire and retain multi-generational teams.” https://lnkd.in/dHpYYghm #PR #marketing #communications #recruitment #ageismintheworkplace #back2businessship

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🎙️Did you catch our Founder, Ginny Nicholls, chatting to Chris Barnard on the FeedbackFans.com podcast? They covered all things freelancer including: ✨Tips for new freelancers ✨Tips for how to get the best out of partnering with freelancers ✨How the freelancer market and dynamic has changed over recent years If you're looking to expand your freelancer partnerships take a look at Ginny's podcast for inspiration on how to do that #digitalmarketingfreelancers #freelancercommunity ↘️↘️↘️↘️↘️

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We all have that one friend who’s notoriously blind to the reddest of flags. Don’t be that friend. 🚩   Client services director Fiona Skilton tells you how to spot content agency red flags so you find the best partner possible.   Here’s a snippet from episode 4 of our podcast on chemistry.   For more great tips, check out the full guide to choosing a content agency here: https://lnkd.in/epgf95Xc #ContentAgency #ContentMarketing #RedFlags #AgencyLand

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