Emily Roberts

📊 **"The hidden costs behind RTW pricing!"** It’s not just fabric and stitching—here’s what else goes into the price: 📱 Data for social media 🎯 Marketing campaigns 📸 Photoshoots 🎥 Eye-catching videos 👠 Model fees All these costs add up to create an irresistible brand image that attracts buyers and drives sales. 🛍️✨ ➡️ **WATCH** to understand why RTW pricing is about VALUE, not just the product! 💬 **What’s one cost you didn’t expect? Let’s chat in the comments!** 🎯 Share this with a friend who’s curious about the business side of fashion. **#FashionMarketing #RTWPricing #BehindTheScenes**

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We made $235,000 in a single day for this brand They usually average $20k/day... Here's how you can do the same: What is a product drop? This is a limited-quantity product launch Clothing brands like Supreme and Corteiz do this well, but it doesn't only work for clothing brands Here is how you can build hype for product drops to achieve $100k+ days with ANY brand 👇 1. Ask your audience what they want Send email polls to your audience asking what types of products they want to see from you Send polls regarding product type, colors and other variations Then make a limited quantity of that product 2. Set a date Next set a date for the product drop and inform your social media followers Let them know what product is being released and build hype and intrigue Talk about how it's for a limited time / limited quantity 3. Collecting Emails You can do one of 2 things: - Post the product on your site but have an Email signup to notify people when it's released or - Create a whole separate landing page for the product drop + collect emails Give Email signups early access to the drop We've collected 10,000s of Emails in the lead up to a single product drop before It's a great way to get more people on your list Instead of people signing up to your list to get a 10% discount They're signing up to buy your product full price, and they're EXCITED to do so 4. Building hype There are a few unique ways to do this: - Collaborate with influencers to promote it - Collaborate with other brands (release a joint product) Or you can build hype by just using the 'limited quantity' product angle and utilizing scarcity Keep it simple when building hype with emails Send Emails that build hype and include a countdown timer to the drop on each one Promote scarcity in your Emails and show cool images of the products while also keeping it a bit mysterious Here is what your Email + SMS timetable should look like: When to send emails: - 5 days before - 72 hours before - 48 hours before - 24 hours before - 1 hour before - On the drop When to send SMS: - 3 hours left - On the drop 6. The early access drop Everyone on your Email + SMS lists should get early access to the drop This is to incentivize them to join your list even more (+ now you still have them for the future) Release the drop to your list an hour early than everyone else 7. Post-drop After you sell out, DO NOT keep selling that product Your customers will realize they've been lied to about the 'limited quantity' and won't trust you again Just do it again with a different product 1-2 months after and continue the cycle Post on social media + send an email to your list thanking and congratulating the people who bought the product The people who missed out on the drop will feel even more FOMO because of this, and they'll buy from the next one That's it This is the strategy that lets us do 5, 6 and 7 figure days with our ecom partners

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High performing TikTok content = NATIVE CONTENT 📈 And the same goes for your Calls To Action. We analysed the top performing organic posts across all our clients + influencer campaigns and they ALL had one thing in common… No CTA. Does this shock you? Because it didn’t shock me at all, but every other agency owner/TikTok employee I told was gobsmacked. I’ve said it before and I’ll say it again, people HATE being told what to do. It’s like being told to do the dishes when you’re just about to do them anyway (a personal loathe). As you add a CTA it automatically becomes about selling a product rather than someone authentically sharing content…. I’ll say it again: As soon as you add a CTA, it becomes about selling a product rather than someone authentically sharing content. And TikTok is ALL about authenticity, as we know. When you’re used to building highly coveted, exclusive and trendy brands on TikTok, you get to know the damaging effect that poor brand positioning can have. The use of CTA’s instantly aligns a brand with creators, content and other brands that would send our clients into a coma if they became associated with them. Taylor Swift wearing a dress is cool. Taylor Swift wearing a dress with a ‘buy now’ button is not. Do you think that the overt CTA still has a place in modern social media marketing? Let me know your thoughts in the comments. #tiktokmarketing #tiktokads #tiktokagency P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

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Potential Of TikTok Shop UK... If you had doubt about potential of TTS and it's USPs (Live shopping, IM etc).. Then have a read to this to little but amazing case study! A UK Make-up brand Named " P Louise" has broken the record of making £2 million in sales.. With Just ONE TikTok Live stream... Yeah you heard it right, Just 1 Live stream And that too from UK market Alone! See Ya! ___________________________________ We'll Add $90k revenue in your E-com brand in next 5 months without Ads on TikTok Shop Without RETAINER Wanna know how we do this ?? DM me for FREE Explanatory Call+ Get a complete roadmap And find out how our developed Frameworks can help your brand to make 6 figures revenue every single month!

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According to our 2023 survey, nearly HALF of influencer marketers changed jobs to advance their careers. If that’s not your sign to invest in growth opportunities for your team I don’t know what is. Bottom line: If you’re not prioritising career progression, someone else will 😬 == Our 2024 survey launches next Monday. We’re looking for employees and employers to take part. Have your say and make a difference https://lnkd.in/e2HTaVYx #influencermarketing #marketing #recruitment #careerprogression

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Is Gymshark a world leader in influencer marketing? Gymshark has mastered the art of influencer marketing. Starting in 2010, founder Ben Francis built the brand by sending free samples to fitness YouTubers. Today, Gymshark partners with some of the biggest names in fitness, including David Laid, Chris Bumstead, Leana Deeb, Nona Bayat, Whitney Simmons, and Ross Edgley. By collaborating with influencers who align with their values, Gymshark has built a loyal community. Viral campaigns like the #Gymshark66Challenge, Lift pop-ups, and world tours have fostered deeper engagement and inspired millions worldwide. Gymshark’s approach proves the power of long-term, authentic influencer partnerships. At nowfluence, we specialize in helping brands replicate this success by connecting them with the right influencers. Interested in learning more? Our waitlist to join 2025's partnered brands opens next week to match you with premiere influencers. #Nowfluence #InfluencerMarketing #BrandPartnerships #Gymshark #talentmanagement #influencercollaborations #influencers

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🌟 UGC Creator vs Influencer: Key Difference🌟 One thing I've noticed when talking to brands/agencies, is that the distinction between a UGC Creator and a Influencer is still not clear in the UK, and the concept of purely creating a brand asset in the style of a Influencer, is still so new. I'm forever being sent an affiliate link... So, what is my go to answer? 'I don't post on my own social media channels'. Instead, I provide the brand with a video/photo for them to upload onto their own channels for organic/paid purposes. Check out a recent UGC video I created for Protein Works below! #UGC #ContentCreation #SocialMediaMarketing #BrandEngagement

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Brands exploring influencer partnerships should take the same approach as Love Islanders... they’ve got to be their type on paper 📝   To lock in a perfect partnership, they need an influencer who’s in love with their product; a true advocate for the brand.     Don’t just couple up with someone because they hop on every trend or are willing to promote without asking questions. We all know the influencers that throw out discount code after discount code comes across as less genuine, so chances are associating your brand with them will have a knock-on effect.   What influencer would you love to partner with? 💘   #InfluencerMarketing #SocialMedia 

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Using multiple agencies doesn’t work. 📣 Spread your bets will give you success right? Nope, you’re wrong. Why? 🚩🤯 -Prioritising speed rather than quality. -Motivating the wrong type of competition. -Focus shifts to exclusive/higher paying clients. -Candidate chaos- imagine 3/4 recruiters calling the same candidates. -Brand protection, can they all sell the opportunity & understand the business. -Your time, multiple emails/calls/meetings. -Encouraging D&£khead behaviour with candidate representation. Give yourself the best chance of filling the role. Take time selecting a recruitment partner with a proven track record. 👊🏼

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Smart & honest advice. This is a chaotic and messy strategy.

So, you’re running a Feed Only Pmax campaign on Google Ads and you’re like “Yeah I’m tapping into Google Shopping without the other crappy Google media 💥” Think again! Do yourself a favour and have a look at your placements report in the Report Editor (remember one of the first reports Pmax allowed you to do a few years ago?). This screenshot is from a client of mine running Pmax Feed Only. Admittedly other accounts aren’t this bad, but you better check your account to find out. 👀 #googleads #ppc #pmax #visiblity #transparency #google #digitalmarketing

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Brands / agencies - the most amazing email for me to open would read "We've got £1k / £5k / £20k and really want you involved, can we talk about what you could deliver for that within this project?". Recently I'm finding that brands are approaching me with loads of lovely & elaborate ideas with a detailed scope before they've worked out how much they want to spend on delivering them. On three occasions this year it's ended up being a big waste of time, and with one in particular it was pretty hard to pick myself up afterwards. When you quote for a detailed job and the client finally tells you they think actually you are worth 20% of this amount - well it's hard. For that one it was quick turnaround, I'd cancelled personal plans, I'd even batch cooked as it was going to take so many hours for so many days to make the deadline. Eventually I was ghosted. All professional illustrators / artists / photographers / designers I know are not in this to get rich. We want to do brilliant work that is really successful for clients, and we want to be paid an amount that is appropriate to the value of the work. We are always happy to negotiate and sometimes the fee can be met by making license shorter. https://lnkd.in/ex3GNdqq I hope that with the change of government (fingers crossed) that it will release budgets, I'd love to get some fantastic new projects. Please see my website for more examples of my work. (Please note that my live illustration fee at events is a fixed price) https://lnkd.in/eGpV2m73

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Your TikTok Ads are Sh*t. Here are 5 reasons why: Recently we have been asked to look at a huge variety of TikTok ad accounts for clients trying to pinpoint reasons for poor performance. All the new accounts we look at are making the same mistakes that are holding their brand back So here are the 5 reasons: 1. Sh*t Content 2. Sh*t Authentic Content 3. Sh*t Quality Content 4. Sh*t Content with a cliche Hook 5. Sh*t Content ( Just in case you didn't get the message ). #tiktok #tiktokstrategy #tiktokmarketing #tiktokads #socialmedia P.S. We know Social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands currently looking to win on TikTok 🥊 

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Your TikTok Ads are Sh*t. Here are 5 reasons why: Recently we have been asked to look at a huge variety of TikTok ad accounts for clients trying to pinpoint reasons for poor performance. All the new accounts we look at are making the same mistakes that are holding their brand back So here are the 5 reasons: 1. Sh*t Content 2. Sh*t Authentic Content 3. Sh*t Quality Content 4. Sh*t Content with a cliche Hook 5. Sh*t Content ( Just in case you didn't get the message ). #tiktok #tiktokstrategy #tiktokmarketing #tiktokads #socialmedia 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in 2025 for brands looking to win on TikTok 🥊

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Earn Passive Income Through TikTok Shop TikTok Shop has changed how businesses use people; this is a direct line to founders and millions of consumers. This isn’t about chasing every fleeting current trend. The focus should be on a strategic direction that has to be aligned with the brand objectives. From product selection to utilising creators' abilities, building a TikTok Shop business will be the foundation for growing exponentially. Here is a step-by-step guide that will help to get you started: 🎯 Choose the Right Product: Items in the creative and youth space relevant to TikTok. 🔗 Set-Up Your Shop: Create a TikTok Shop account and comply with the rules of the platform. 🤝 Collaborate with Creators: Partner with creators to spread the word about your products without speaking over the microphone. Use Data to Smartly-Made Inventory Management: Predicting the availability and then stocking up. Launch Campaigns: Host exciting, trendy, and stylish campaigns to excite traffic and conversions. #TikTokShop #TikTok #Branding #PersonalBranding #BrandBuilding #Brand #Business #startup #founder #businessowners #strong #longtermsuccess #success #trending #ecommercetips #growth #trends #BrandingTips #Tips #GraphicDesign #Ecommerce #AmazonFBA

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I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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Have you seen these campaigns? This is why it is important to know who you are talking to. 🐍 Gymshark ran a campaign for their activewear that looks eerily similar to the outfits that pop star Taylor Swift wears on stage. Jumping on the bandwagon following the hype of her Eras Tour. 🩲 Malibu partnered with the iconic 5-time Olympic diver Tom Daley following the 2024 Paris Olympics. Creating a campaign that was both quirky and brought attention and awareness to a very serious topic. This campaign was a hit! 🍅 Tomato sauce bottles often require a good shake. HEINZ recently launched a relatable and memorable out-of-home ad that had people turning their heads. Which of these campaigns is your favourite? #MarketingTrends #DigitalMarketing #MarketingCampaigns #GymShark #HEINZ #Mailbu #TomDaley #TaylorSwift

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🤑The cheapest way for brands to work with influencers🤑 Things we often hear about influencer gifting / seeding campaigns: … “But they don’t guarantee they’ll post” … “We don’t have control on what they post, if they do” … “We don’t know enough influencers” … “Agencies just say they will only do paid partnerships” So, here’s a case study on exactly how we execute seeding campaigns for maximum ROI and how well they can perform if done correctly. thehubb

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