Lulu Mrema

Yesterday, I completed the CIM | The Chartered Institute of Marketing Search Engine Optimisation course led by Graham Hansell. The course was incredibly informative, particularly in light of the expected SEO changes coming in 2024. I am eager to apply these new skills to improve and create search engine-friendly websites. Thank you to INW Bee Health for prioritising employee growth through ongoing learning and development opportunities 👏 #ContentMarketing #SearchEngineOptimisation #SEO #GoogleConsole #GoogleAnalytics

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On the featured section I hope you'll remember our 14 days on digital marketing training That started on 5th July, will be ending on 19th July Today we just finished a great Facebook Ads training! This was a bonus remember! Esther Wangari took us through on how ✅to set up ads ✅target the right people ✅make ads that stand out ✅to track results and improve ads over time. Remember when setting up an ad, you need to have an objective That could be ✅Creating awareness ✅Driving engagements ✅Getting messages ✅Sales Ready to boost your Facebook marketing? Follow Startup Growth Partners Let's connect and talk about how these tips can help you! For freelancers.. Let's meet on the comments #Marketing #FacebookAds #Advertising P.s Dear Kenyans, i hope you're keeping safe. Let's remember our country 🇰🇪🤲🙏

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Every week in my newsletter I share a little history around marketing Tomorrow's edition is all about having a plan, a strategy, a clear path to get you from where you are to where you want to go This is what De Beers Group had to do when they were looking at how to change consumers concept of diamonds for rings We can learn a lot about what brands have done in the past to shape how they grew and apply it to our businesses today. If you want more stories like this drop a comment or DM with 'Thoughts' and I'll send you the link

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🎉 Exciting news! I've successfully completed the 'Marketing & Digital Strategy' module of the Chartered Institute of Marketing's Professional Diploma in Marketing. This achievement wouldn't have been possible without the incredible support from family & friends. Feeling motivated to continue my journey and tackle the remaining two modules. #Marketing #DigitalStrategy #CIM #ProfessionalDevelopment #CareerGoals"

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Today’s session with the Girls in Marketing Digital Marketing Internship Programme was so insightful! 💕 Huge thanks to Olivia Mae Hanlon and Rita Cidre for your fabulous sessions. One of the key things I took away from today's SEO session is the importance of backlinks in driving organic traffic and building domain authority. We also delved into keyword optimization, and I’m excited to apply these strategies moving forward. ✨ #DMIP2024 #DigitalMarketing Semrush

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View my verified achievement from CIM | The Chartered Institute of Marketing. Chartered Marketer status is a testament to my dedication to maintaining the highest standards and adhering to best practices. It is built on three key elements: Committed, Current and Competent, and is the definitive mark of a professionally certified marketer. By achieving this title, I am demonstrating my commitment to integrity, staying ahead of trends, and using expertise to achieve impactful results. #CIM #CharteredMarketer #ProfessionalDevelopment

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✨ Wow!!! Today was Day 2 of the Girls in Marketing Digital Marketing Growth Programme, and it did not disappoint!✨ Thanks to Rejoice Ojiaku and Rita Cidre for their sessions on ‘Auditing and Optimising Content’ and ‘Elevating your SEO game’ - both were jam-packed with content, knowledge, and top tips. The session on SEO was so engaging and full of energy, I could have listened to Rita talk all evening! 🔑 My two key SEO takeaways from the session were: 1. Consider how your audience finds you - understand HOW customers are searching for your products. Look at branded keywords versus non-branded and assess which is right for your business. 2. Use Semrush (well for everything, but also...) to conduct an analysis on your competitor's website traffic and the organic keywords they use. This can inform your decisions on what keywords will work for you and help to build stronger, optimised content. I can't wait to get started on using what I have learned today and am already looking forward to week 2 #DMGP24 🙌🏼 #SEMRush #GirlsInMarketing #SEO #ContentMarketing

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View my verified achievement from CIM | The Chartered Institute of Marketing. Learning outcomes from this course include how to: ➡️ Create a successful email marketing strategy ➡️ Optimise email design and structure ➡️ Use data to enhance messages and achieve goals ➡️ Ensure compliance in email marketing ➡️ Segment and personalise messages ➡️ Set up and optimise automated campaigns ➡️ Understand and optimise email campaigns A big thank you to Gavin Llewellyn for delivering such an engaging and informative session. #EmailMarketing #DigitalMarketing #MarketingTraining #CIMTraining #ProfessionalDevelopment

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🌟 Great News! 🌟 I'm happy to share that I've just been awarded Chartered Marketer status for the third year in a row! To maintain my status as Chartered Marketer, one of the things I do every year is submit my Continuing Professional Development (CPD). It’s not just a box to check—it’s about staying sharp and keeping up with all the latest trends in marketing. Submitting CPD means I'm constantly learning, whether it’s through courses, workshops, industry events, or just diving into new marketing strategies. It’s my way of making sure I bring fresh ideas and the best practices to my work. Marketing is always evolving, how do you stay up to date? #CharteredMarketer #ProfessionalDevelopment #Marketing CIM | The Chartered Institute of Marketing

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What do passion, simplicity, uniqueness, and resilience have in common? These are essential qualities every young marketer should possess! 🌟 We spoke to some of our favourite brands and agencies at MAD//FEST to get their advice. #MarketingTips #YoungMarketers #MarketingAdvice

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As a social media marketing manger it’s so important for me to have systems in place. It isn’t all about just taking content and posting it on a restaurants page. I need to: Strategise Research trends Brief photographers Write engaging copy Continuously test new ideas Run reports and monitor post performance And I need to be organised! For me this looks like: ✅ Having a clear line of communication with clients ✅ Having clear reports with data to make informed decisions ✅ Having boundaries in place so that my time is managed well ✅ Using notion to breakdown each part of the process into: new content ideas, competitor analysis, trends, hook ideas, brand assets, custom fonts - literally a category for everything! Without having systems in place and a crystal clear understanding of what’s going to happen in the next (at least 3 months) it’s difficult to progress. This is what I see is often missing from restaurants marketing management and why the amazing people behind them are super stressed! Great results come from planning, execution, measuring, adapting & testing. See something missing from your ‘strategy’? Dm me SYSTEMS today.

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Success is all about consistency, and your branding is no different 🌱 Whether you're active in one industry or spanning multiple sectors, consistent branding is crucial. It’s the glue that holds your brand's personality together, ensuring that your message is clear, recognisable, and trustworthy across all marketing channels and industries. 💌 If you'd like to explore our services, or would like some advice, let's talk! → https://lnkd.in/epwihb4m #Marketing #MarketingAgency #SocialMedia #Branding #Liverpool

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Day 1 of the Digital Marketing Internship Programme was a fantastic start! ✅ We began with an inspiring session from Olivia Mae Hanlon, founder of Girls in Marketing. Olivia shared her journey and explored the complexities of digital marketing, highlighting both opportunities and essential skillsets. Next, Rita Cidre from Semrush delved into the world of SEO. Insightful takeaways included the critical role of relevant keyword selection in boosting visibility on the SERP and the importance of understanding search intent (informational, commercial and transaction) to ensure your content reaches the right audience. I’m excited for Day 2 and eager to apply these valuable insights! #DMIP2024 #DigitalMarketing #SEO

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Pleased to have been awarded my CIM | The Chartered Institute of Marketing Chartered Marketer status for another year, demonstrating my committment to the profession and maintaining the highest professional marketing standards. Sadly, like many others, the marketing profession is facing a number of challenges. I often hear at marketing networking events fellow marketers say they fight the perception that markering is 'colouring in' pictures. It is only through professional membership and advocacy that hopefully this perception will change and the real benefits recognised. Marketing isn't just about events, just about comms or just about creative, it inputs to those areas but is so much more. There is a science behind our profession that threads the visible output together and delivers bottom line results.

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This month, we created and set up our client Coton Bleu Store’s Klaviyo account. We kicked off their email marketing with a celebration email newsletter and the launch of their anniversary t-shirt. After designing and building this campaign, we tailored a personalised flow based on the actions the audience took. ✅ The most important outcome was seeing the first campaign generate sales, validating our strategy and efforts. Here is the newsletter and some of the personalised and dynamic flow emails we designed. ➡️ How can your brand benefit from Email Marketing? Email marketing is a crucial tool for businesses to engage with their audience, build brand loyalty, and drive more sales. By leveraging personalised and targeted email campaigns, businesses can effectively communicate with their customers, deliver relevant content, and track engagement to refine their marketing strategies. This approach not only enhances customer experience but also increases conversion rates and fosters long-term relationships. Feel free to send us a DM, email, or simply fill out the contact form on our website to get started! 💌 #RETLIGROUP #marketing #brand #design #digital #marketingagency #marketingconsultancy #growth #email #emailnewsletter #emailmarketing #ecommerce #fashionmarketing #fashionbrand #emailcampaign #klaviyo #klaviyomarketing #klaviyopartner #klaviyoexpert

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Just finished an incredible first week of the Girls in Marketing Digital Marketing Growth Programme! It was great to learn so much from experts in their field about the world of digital marketing.  Some key highlights and takeaways from the sessions this week for me were: Analysing Audience Insights and Building Customer Journeys with Olivia Mae Hanlon 🌟 The importance of understanding my audience's needs and preferences to build effective marketing strategies - we really do need to understand our customer personas way beyond simple demographics! I'm off to review all of our touchpoints......... Using Data to Inform Your Email Marketing Strategy with Beth O'Malley 🌟 How data can really enhance email marketing efforts - Beth’s step by step guide made this all seem less daunting! Unlock Your Content's Potential with Content Audits and Reporting with Rejoice Ojiaku 🌟 The value of regular content audits in maintaining high-quality, engaging content.  I also really appreciated Rejoice’s gift of templates which will come in handy! Elevate Your SEO Game: Practical Insights for Marketers with Rita Cidre from Semrush 🌟 Steps we can take to strengthen our online reach and improve search engine results - I now feel ready to map our keywords and review our online content. Looking forward to next week! #DigitalMarketing #GirlsInMarketing #DMGP2024 #SEO #ContentMarketing #EmailMarketing

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