Deepak Shukla

I bet you have no knowledge about this 👇 Having a strong local SEO strategy is no longer a luxury but a necessity for businesses looking to attract customers in their local area. To optimize your website and online presence for local search, do this👇 📌 Claim and Optimize Your Google My Business Listing Your Google My Business (GMB) listing is your digital storefront, so make sure it's up-to-date and complete. Include accurate business information, high-quality photos, and positive customer reviews. 📌 Build Local Citations Citations are mentions of your business name, address, and phone number (NAP) on other websites. Acquire citations from local directories, review sites, and industry-specific platforms to improve your local search visibility. 📌 Optimize Your Website for Local Keywords Incorporate local keywords into your website's content, meta tags, and headings. Use specific neighborhood or city names to target customers searching for businesses in your area. 📌 Encourage Customer Reviews Positive customer reviews are like gold for local SEO. Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review platforms. Respond to reviews promptly and professionally. 📌 Track and Analyze Your Results Use Google Analytics and other tools to track your website traffic and local search rankings. Monitor the effectiveness of your optimization efforts and make adjustments as needed. Don't let your business miss out on the benefits of local SEO. Implement these strategies today to boost your local visibility, attract more customers, and grow your business. P.S: I help businesses grow their online presence and reach their target audience through effective digital marketing strategies. Contact us today via email ([email protected]) Visit our website https://lnkd.in/drHifd26 #digitalmarketing #SEO #localSEO #localbusiness #googlemybusiness #keywords #localbusiness #localmarketing #booknow

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Adding another sales to her pipeline for $3336 🤑. Can't wait to see our client Julie in CA closing Alex ! 🥳🔥 Are you a 'BOOKKEEPER' or an 'ACCOUNTANT' ? #marketing #facebookads #advertising #bookacall #tips #meta #bookkeeping #accountant #accountingservices #USA #facebookadsexpert #campaign

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This is the most common objection I get And it’s not even close “But I already get loads of referrals, I don’t need your services” There is so much wrong with this let’s break it down; 1) If you are getting loads of referrals, most likely it is you, as a business owner, that is so inextricably linked to the company that you don’t have a saleable asset, you have a job for yourself 2) Referrals are without doubt the best form of lead BUT you are in no way shape or form in control of this, it could be feast one month, famine the next. 3) As you’re not in control of the referrals it makes it near impossible to plan to grow, there is no predictability. Conversely, with a properly built brand; 1) Your design team are dealing with new leads that don’t rely on yourself as the business owner, dealing with 2) You can turn the tap up or down depending on how much work you need in the following quarter to meet / exceed targets 3) You have a brand that has value in its own right and no longer requires the business owners every second of the day If you’re getting loads of referrals it means you have a good product and good service. Marketing properly will supercharge the referral effect and exponentially grow the number of leads coming in as you have a new pool of people to sell and therefore get future referrals from. Worth pondering! #markeitng #kbbmarketing #leadgen #referrals

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Be sure to save this miniseries so you can optimise your social media platforms too If you’d like. #socialmediaconsultant #socialmediacoach #socialmediahelp #Leads #FinancialAdvisor #MortgageBroker

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I cannot stress enough 🫠 how many people still dont realise 🤔 how easy it is to start your agency 😌 get your first clients as agency owners 🙌🏻 Check this video 👇 to see how you should go about doing that 🤦🏻 #leadsgeneration #agency #sales #owners

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We specialize in the home improvement market, so we understand your business, your challenges, and your goals. Our Lead Generation Machine is designed to: Grow your business predictably with consistent, high-quality leads. Slash your CPL by generating your own exclusive leads instead of relying on expensive third-party providers. Boost your conversion rates with a funnel tailored specifically for your industry. #AppointmentSetting #HighConvertingAds #SalesFunnel #MarketingStrategy #GrowthHacking #HomeImprovement #ConstructionMarketing #RenovationLeads #InstallerMarketing

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If you are an Entrepreneur or Business owner looking to achieve better organic search engine rankings to generate more enquiries, clients and exposure...keep reading! I run a zoom call where business owners can get a SEO report and analysis for £200. What you'll learn on the call... * Where your website currently sits in terms of ranking keywords * On-page SEO score and analysis of your meta data * Your metrics score and what backlinks have been built to your website * Design analysis and creative suggestions Hey, I'm Martin founder of Marketing Success 4 U. I am a graphic designer (over 30 years) and SEO Consultant (over 13 years) and have learned A LOT about what works with SEO and (just as importantly) what doesn't work. This live SEO Hot Seat is for you if... * You're an Entrepreneur or Business Owner * You struggle to find the keywords you rank for your website * Unsure what keywords you do rank for and how to search for the best ones for your business * Don't know what Meta Data is and how minor changes can make a huge difference * Finding your Metrics score and how to improve them * Search for the backlinks that have been built to your website This SEO Hot Seat is not for you if... * You don't run a business with a website * You're happy with the keywords you currently rank for * You have done extensive keyword research and your website is optimised fully for those keywords * Know your metrics score and have increased them * Built relevant backlinks to help boost your website Please DM me below so I can reach out and book you in.

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Australian 🇦🇺 and UK 🇬🇧 B2B tech founders and marketers ——— how do you keep your CAC down in the current market? The numbers we've been coming across over the last year seem extraordinarily high in many cases - see down below. Average CPL and CPA from digital channels like Meta, LinkedIn, and Google are higher than ever. Well, the ad rates might not be much higher, but generating actual qualified leads and converting customers is more expensive than a few years ago. Organic social and search are still difficult to put a cost on because so much content creation is seen as a non-expense (unless you're paying an agency to produce it and manage it), because team members and founders themselves doing a good job of personal branding and producing social content, especially on LinkedIn. And many outbound lead generation agencies are now operating on a hybrid performance-retainer model, which is actually proving more cost-effective than ever before. This is the space that I operate in. Based on the latest data 📊, here are the updated average customer acquisition costs (CAC) for SaaS companies in Australia and the UK (citations at bottom): Australia 🇦🇺 B2B SaaS, average CAC = AUD $325 Fintech SaaS, one of the highest CACs = AUD $1,650 eCommerce SaaS = AUD $400 United Kingdom 🇬🇧 B2B SaaS, average CAC = GBP £200-£250 Fintech SaaS, crazily high = GBP £1,200-£1,400 eCommerce SaaS = GBP £220-£250 In both countries, the other expensive SaaS categories are: ➮ AgTech = AUD $1,088, and GBP £554 ➮ InsuranceTech = AUD $1,957 and GBP £995 ➮ MedTech = AUD $1,408 and GBP £716 ➮ Project Management Tech = AUD $1,362, and GBP £693 Aside from eCommerce SaaS, the cheapest CACs are to be found in: ➝ LegalTech (which seems weird) = AUD $457, and GBP £232 ➝ Staffing/HR Tech = AUD $627, and GBP £319 When calculating Customer Acquisition Cost (CAC), my opinion is that it's crucial to account for all marketing and sales expenditures, not just digital channels. So this should include the cost of your sales operation (excluding staffing) and offline lead generation (which is usually overlooked as a contributor the CAC, especially in the SaaS industry). If you're an AU or UK tech marketer or founder, my network would love to hear your perspective on this, and any hints on how to keep CAC down would be massively appreciated - comment below 🙏 Sources: First Page Sage, Benchmark, July 2024 Institute of Data, 2024 SaaS Academy, 2024 Venturz, 2023 Userpilot, 2024 ------------------------------- I've helped hundreds of innovation-led companies get live sales opportunities into their sales pipeline ready to close 💰 From AU, to EU, UK, US and APAC. 💬 DM me for a chat about what sales uplift you need ♻ Repost and share this post with your network 👍 Like and follow me for more sales insights -------------------------------

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Don’t Do That Tip: Don't blindly accept client acquisition costs from your marketing agency. Are you happy with what you’re paying your marketing agency for leads? For leads that convert to clients? If you answered ‘yes,’ – why? I’ve spoken with a number of prospects recently who have no problem paying what we know are exorbitantly high cost-per-lead and client acquisition costs – simply because they don’t know any better. On one particular call, we realized this prospect was paying a staggering 10 times more than their peers for the same quality of leads. This tells me one of two things is happening: Either the agency has no idea how to optimize CPL and client acquisition cost (CAC), OR The agency is taking advantage of them. This is why it’s so wildly important to understand the CPL and CAC benchmarks for the types of clients you’re trying to attract, especially if you’re outsourcing your digital marketing. At the minimum, be able to answer these questions: What should you be paying for a lead? And what percentage of those leads should you expect to convert if you, along with your agency, are running a well-optimized marketing engine? In my in-house marketing leadership roles, I always held my team accountable to meeting or exceeding the benchmarks of metrics that actually matter. I think it’s even more important for us to do the same thing at Intention.ly. Firms trust us with their growth goals and their budgets – it’s our obligation to do what’s best for them. Tina Powell Randy Lambert Kyle Hiatt Jess Flynn Dan Natale

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**DET#21: You're Better to Use a Shared IP than a Dedicated IP for Sending Emails** Bit more techy today... When you set up your email marketing software they're quick to encourage you to set up your own dedicated IP to send emails from. That means you and you alone will be sending from that 'address'. But in many cases we're better to use the platform's shared IP. Think about it: if you're using their IP they care. They really care about deliverability. So they work on it. If you're on your own IP...they don't care. Because it's not really affecting them. It's deffo worth testing sending from your own IP vs a shared one of the platform. A lot of what we do with email marketing is counterintuitive like this, hope you found this useful.

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Every Msp owners don’t need to be a marketer But you need to of course market your business day in day out through: SEO LinkedIn YouTube Tiktok Facebook Twitter Podcast Email Influencer Paid ads +Whatever you can Out of all of these I can help you fix 1 core piece of the puzzle …. #SEO #msp #ranking

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Building Credibility and Trust. Your website is often the first point of contact with potential customers. A professional, easy-to-navigate website builds credibility and trust. Combined with effective SEO, your business stands out in a crowded market. Prioritise your online presence to establish a strong brand reputation. Avoid the race to the bottom in the solar market, and start to create your own leads without having to consistently purchase from unreliable lead generators. #SolarUK #WebDesign #SEO #BrandTrust

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