Matt Cayless

Bing Ads are sunsetting manual CPC bid strategy and defaulting to enhanced CPC as of 30th April. If you're keen to keep your CPC below a certain level, your base bids will still be honoured. Don’t usually see Bing make a move like this before Google! Interesting

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Excellent and very practical talk this morning at brightonSEO on winning in competitive verticals with an evidence based SEO strategy by the impressive 🔎 Tom Mansell How he went from faking it to making it, using evidence based approach rather than it depends #seo #roi #seotesting #evidencebased #itdepends

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Improving your SEO won't increase your financials! Sorry that's a little hyperbolic, however it has some truth in it, it seems everyone is obsessed with more traffic, but rarely do I hear clients or agencies talk conversions. Read my latest post on how you need CRO with your SEO and PPC strategy, and how Conversions is the metric that matters most! #CRO #SMEs #DigtalMarketing

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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Looking to get more out of your PPC and ad campaigns? Accurate B2B data is the foundation for targeted, effective marketing that maximises ROI and engages the right prospects. At Results Driven Marketing, we provide high-quality B2B data to empower your campaigns and drive meaningful results. 🌐 Ready to elevate your targeting strategy? Learn more: https://lnkd.in/e7a3VejG #LeadGeneration #B2BData #PPC #AdTargeting #DigitalMarketing #DataDriven #MarketingStrategy #RDMarketing #CustomerEngagement

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Why there are a lot of crap marketing agencies out there! 👇 Here is how to avoid the bad ones: ❌ The bigger the guarantee or promise of wild unrealistic results - the more likely they will under deliver. ❌Any company that won’t take the time to sit and fully explain exactly how it will work is a big red flag. ❌ Don’t be rushed into a decision or feel they are putting pressure on you to go ahead right now.

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17% increase in revenue in a single month from organic SEO 👀 yes please... This is just one of the results for one of our clients in April. How did the team Altitude Marketing Ltd do it? Simples.... - Implementing an in-depth content strategy - Ensuring all H1s are optimised - Adding product schema to products - Applying a canonicalization tag strategy (big word alert) Are you getting the most from your SEO strategy at the moment? #seo #seostrategy #digitalmarketing

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Seriously... enough of all the bullsh!t about not needing links to rank. Lets get a few things straight. Assuming your site is otherwise in order. 🌐 Has good technical SEO foundations. 🌀 Useful, relevant and engaging content to your niche. then links are always going to be the thing that differentiates you from your competition. We see this sort of graphs every single day. This client in the ticketing niche, has been growing steadily since we started their digital PR campaigns back in 2022 to earn real high quality links. You can clearly see from the graph that around April 2024 we increased activity by incorporating Hyper Relevancy Asset link building (HRP) and more data led Digital PR campaigns as a result of a substantial increase in budget. Clearly, you can see the increase in visibility follows the increase in link velocity. Its almost Parallel growth! I repeat. we see this all the time. Its quite simple. The more you invest in great thought leadership level content and links, the quicker your visibility will increase! Key things to remember: Ensure a certain proportion of your links are hyper relevant for best result. (we always recommend around 10% assuming its a clean slate) Ensure your content on the site reflects the relevancy! (Follow Daniel Foley Carter for great tips on trimming non relevant, dead content) The faster you build the links, the faster you will get the results. Its as simple as that. More resources invested correctly, the more you will get out of the investment. #seo #digitalpr #digitalmarketing #linbuilding #contentmarketing

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5 benefits of using local SEO in your marketing campaign ⚡ Enhanced online visibility through optimising your site with local keywords and listings ⚡ Higher conversion rates ⚡ Reduced advertising costs ⚡ Increase in customer loyalty and retention ⚡ A competitive edge which is unique to your local area

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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✨ Increase the efficiency of your account spend ✨ Our PPC audits give you access to an expert who can go over your account and recommend a series of improvements to improve its performance...

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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Renault what's going on with your Facebook ads? Is it on purpose, if so interesting... if not, wtf? 64+ ad sets all with terrible grammar and links going to random places on the site... Being a big fan of the brand, having owned five RS' over the years, I was really surprised to see these ads. So, we took a deeper look and noticed it wasn't a one-off. The creative is on point, but the copy, I'm not sure what you're trying to achieve? We are literally buying the Clio Alpine Hybrid at the moment, so I'm being peppered with these it's quite off putting. #copy #ads #marketing #campaign

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9 years of SEO for 100s of clients has taught me this... The easy part is finding optimisations. The hard part = 🎯  Prioritising work against wider business goals 🙏  Getting buy-in from the leadership team 👨‍🏫  Educating stakeholders on modern SEO 💰  Securing enough budget to get results 📈  Measurement/tracking to show ROI Knowing what optimisations to make is the tip of the iceberg. Actioning them in a busy organisation with limited resources is the hard part. A great SEO strategy will factor in these five key things. Explaining clearly how some seemingly random optimisations will improve traffic and get results. This helps the wider company see the value and benefit to them. And everyone gets behind and supports your suggestions. Without this, your SEO efforts will fail.

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A quick one to save you some good money: brightonSEO video bundle is 50% off until Sunday - the talks will be released on Monday (including Rory Sutherland's keynote) I wanted to see so many more talks in real life but couldn't watch them all while in Brighton. Gladly the videos are here to save me 🤓 The first talks I'll watch from next week: ⚡ Nicolas Piquero - Leveraging semantic relationships to create smart topical meshes ⚡ Chester Ming-Shu Yang - Netflix ads: the game changer - who needs YouTube? ⚡ Emilia Korczynska - How to produce 100s of posts with programmatic SEO without programming Actually, if you order now (or over the weekend), you can get April + October 2024 videos for the same price you'll pay for April videos from Monday.

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