About
As a senior marketer, I have been responsible for developing and implementing marketing…
Services
Articles by Bethan
Contributions
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How do you lead your marketing team?
Providing a team with a clear vision and goals is fantastic and should be the aspiration of any leader, but it ignores the messy reality of organisations where competitors/markets/business goals shift, often quickly. Alongside involving team members and attempting to give clarity on the who, what, why, when etc. you should be transparent about the fact that conditions do change and they may need to adapt. Even better, tell them how you'll monitor internal/external factors and what some of the triggers for change might be. This sets clear expectations and provides reassurance - it shows you're pragmatic and not afraid to change if needed.
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How do you compare your marketing strategy resources?
I actually think this article is missing a step - an honest diagnosis of the current situation. You need to be able to describe the reality of your organisation’s current needs and challenges. (I'm a huge advocate of the approach described in Richard Rumelt’s Good Strategy, Bad Strategy). After an honest reality-based assessment, the second half of your strategy is the practical approach - what are your solutions and how will you measure success? The most important thing to keep in mind is that a good strategy makes explicit tradeoffs that acknowledge your real constraints. There's no point setting a goal of XYZ when you simply don't have the budget or people to get there.
Activity
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As we close out the year, we’re filled with gratitude for an incredible journey of growth and innovation at Optalysys. A massive thank you to our…
As we close out the year, we’re filled with gratitude for an incredible journey of growth and innovation at Optalysys. A massive thank you to our…
Liked by Bethan Vincent
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This time last year, I put up a post about all my achievements in the year, but the sacrifices it came with. I made some promises to myself which I'm…
This time last year, I put up a post about all my achievements in the year, but the sacrifices it came with. I made some promises to myself which I'm…
Liked by Bethan Vincent
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2024 was certainly better than 2023, but still a tough old slog in many ways. That said, I’m feeling cautiously optimistic about what’s ahead in…
2024 was certainly better than 2023, but still a tough old slog in many ways. That said, I’m feeling cautiously optimistic about what’s ahead in…
Shared by Bethan Vincent
Experience
Education
Licenses & Certifications
Volunteer Experience
Courses
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Google Squared
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Leadership and Management Skills
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Honors & Awards
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Director of the Year - Young and Start-Up
Institute of Directors
This award celebrates founders/co-founders of start-ups. It looks at the market opportunity identified by entrepreneurs, the model to capitalise on it and how it has been executed within the first three years of trading.
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New Business of the Year
York Press Business Awards
Open Velocity won the New Business of the Year award at the 2022 York Press Business Awards
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Member
Hiscox Business Club, York
Successful in my application to join the Hiscox Business Club in York which includes access to facilities and events.
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Member at Entrepreneurial Spark
Entrepreneurial Spark
Secured a place on Entrepreneurial Spark, the world’s largest free business accelerator for early stage and growing ventures.
"Benefits include access to a collaborative office environment suitable for building teams – our Hatchery! Businesses in the Hatchery also receive free IT & wifi; access to business enablement and support from a pool of over 50 business mentors. There are ample opportunities to network during compulsory events, workshops, pitch practice and more.
The…Secured a place on Entrepreneurial Spark, the world’s largest free business accelerator for early stage and growing ventures.
"Benefits include access to a collaborative office environment suitable for building teams – our Hatchery! Businesses in the Hatchery also receive free IT & wifi; access to business enablement and support from a pool of over 50 business mentors. There are ample opportunities to network during compulsory events, workshops, pitch practice and more.
The focus of the Entrepreneurial Spark programme is on the individual, developing entrepreneurial mindsets and behaviours to enable acceleration and growth." -
Young Business Entrepreneur of the Year - Finalist
York Press Business Awards
Reached the top three in this highly competitive category
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Online Media - Highly Commended
O2 Media Awards
Highly commended for our magazine, York on a Fork
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The Pitch Top 100
The Pitch
Reached the top 100 in Britain's biggest small business competition, The Pitch.
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Plan ENVY Winner - Most Robust Business Plan
The University of York
Plan ENVY is a competition celebrating entrepreneurial excellence at the University of York.
The competition is judged through a written business plan and a six minute presentation at the awards dinner event.
After pitching my business, Vincent's Coffee, I walked away with the award for "most robust business plan" and £500 -
University of York Student Enterprise Award
The University of York
This is a competitive award given to students and recent graduates who would like to explore the potential of their business idea. Successful applicants receive a package of support to enable them to develop and test an idea over a period of 10 weeks.
Recommendations received
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LinkedIn User
2 people have recommended Bethan
Join now to viewMore activity by Bethan
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🎄Wishing our network a Merry Christmas & Best wishes for 2025🎄 Some of BGF's proudest moments in 2024 include: ✨ Reaching our new milestone of…
🎄Wishing our network a Merry Christmas & Best wishes for 2025🎄 Some of BGF's proudest moments in 2024 include: ✨ Reaching our new milestone of…
Liked by Bethan Vincent
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Last week we had an inspiring Tech Day in our Newcastle HQ! ✨ Our CTO, Joe Thompson and our Head of Engineering, Rebecca A. shared our exciting…
Last week we had an inspiring Tech Day in our Newcastle HQ! ✨ Our CTO, Joe Thompson and our Head of Engineering, Rebecca A. shared our exciting…
Liked by Bethan Vincent
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Why Registration Questions Matter More Than You Think Organizing over 45 events for Forum Ventures in 2024, I’ve seen firsthand how the power of…
Why Registration Questions Matter More Than You Think Organizing over 45 events for Forum Ventures in 2024, I’ve seen firsthand how the power of…
Liked by Bethan Vincent
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If your business isn't growing, do less! It sounds counterintuitive but I've seen it work a lot more frequently than you'd think. When revenue…
If your business isn't growing, do less! It sounds counterintuitive but I've seen it work a lot more frequently than you'd think. When revenue…
Liked by Bethan Vincent
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Proud milestone! 🌟 Our team helped drive the MoneySavingExpert app to 4th place in UK news apps – proving our commitment to creating digital…
Proud milestone! 🌟 Our team helped drive the MoneySavingExpert app to 4th place in UK news apps – proving our commitment to creating digital…
Liked by Bethan Vincent
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