If your business isn't growing, do less! It sounds counterintuitive but I've seen it work a lot more frequently than you'd think. When revenue growth isn't there, I see so many businesses looking to diversify their product offering or widen the ICP or unlock adjacent revenue streams. More often than not, that makes the situation worse because you still have super finite resource and you're aggregating it over more and more tasks. If your core product isn't working, the majority of the time it's because there's something not quite right in either: your positioning, your GTM strategy or the product itself. The best way to solve that is to get hyper focussed on the issue itself and block out all the other distractions. The time to be a visionary is when things are going well and your working out how to go quicker faster. When something needs a jump start though it's time to be the problem solver. _____________________________________ 💭 Agree? Disagree? Let me know in the comments. 🔔 Want to see more? Follow: Kiran Mehta. ♻ Useful for your network too? Hit that repost button!
I couldn’t agree more. When things aren’t progressing, it’s best to go back to those customers who said a big Yes and cherish them. Ask them more questions about what they like about what’s already been built and sharpen it. Which what we’re gearing up to do next year.
Counterintuitively it is often current customers, especially if you have great customer success teams, that drive expansion outside the core product. Maintaining, or increasing, revenue from current customer is often in tension with acquiring new customers.
Totally agree, a lot of times it isn't about the amount of work that you've done but the rather the quality of the work you accomplished, which can be done in a shorter time frame.
Keep it simple (especially at an early stage) and focus on the essentials.
I think this applies to many areas of life 💡
Superbly explained! Sometimes the right solution is counter intuitive, and this is one of those cases. When in doubt, niche down!
You’re absolutely right! I’ve seen this in practice!
Proactive accountant helping businesses save taxes and multiply revenue through strategic financial planning | Auditor | Finance Director | Fractional CFO
1wI completely agree that focusing on fewer tasks and going deep on what’s working can often yield better results than spreading resources thin. Sometimes it’s more effective to fix the core issues with your product or strategy before expanding. What do you think are the main challenges businesses face when trying to ‘do less’ to grow?