Open Velocity

We're supporting Green Rose Chemistry's free one-day advisory clinic on 28 February 2025. If you've got a new start up in the sustainable chemistry space, applications are now open for 𝘎𝘳𝘦𝘦𝘯 𝘊𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺 𝘓𝘢𝘶𝘯𝘤𝘩𝘱𝘢𝘥: 𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘵𝘰 𝘐𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘴. ➡️ Register here: https://lnkd.in/eR-jS6HK

One of Turing Fest 2024 top tech talks, Bethan Vincent’s talk ‘𝑩𝒆𝒚𝒐𝒏𝒅 𝑪𝒍𝒊𝒄𝒌𝒔 𝒂𝒏𝒅 𝑲𝒆𝒚𝒘𝒐𝒓𝒅𝒔: 𝑫𝒊𝒔𝒑𝒆𝒍𝒍𝒊𝒏𝒈 𝑫𝒚𝒔𝒕𝒐𝒑𝒊𝒂𝒏 𝑭𝒖𝒕𝒖𝒓𝒆𝒔’, shared how the ‘four horse people of the marketing apocalypse’ are creating an age of great change, but that we should also see this as a great opportunity for the reinvention and reinvigoration of marketing. Watch her talk to find out how: https://lnkd.in/dHNy8igy. #tech #techevent #turingfest #marketing

The third edition of the Growth Tax Newsletter is out! Check it out to uncover the hidden Differentiation Tax your business is paying on its growth. Find out the tell-tale signs of a business lost in the sea of sameness, and how differentiation can create competitive advantage.

Are you getting the most from your marketing agency?🧐 In this article we combine our extensive experience as marketing leaders with insights from some of the UK’s leading agencies to help you to ask the right questions and accurately assess agency performance. The link for the blog is in the comments below. #MarketingStrategy #DigitalMarketing 

It’s a long held view that businesses should be ‘𝘥𝘢𝘵𝘢-𝘭𝘦𝘥’ or ‘𝘥𝘢𝘵𝘢-𝘦𝘯𝘢𝘣𝘭𝘦𝘥’; buzz words that mean very different things to different people and don’t translate well between industries. Back in May 2023, Lisa Wood and Jonathan P. discussed four fundamental questions with Penelope Bellegarde, founder of The Data Touch, a consultancy working with businesses to turn data into 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠. The questions we started out with were: 1️⃣ What does it mean to be data driven, and what does it entail? 2️⃣ What are the advantages / pitfalls of becoming more data driven? 3️⃣ How does a business start to become more data enabled? 4️⃣ How can a company’s culture support a data driven approach? To watch the webinar recording and find out more, follow the link in the comments. #data #BigData #DataDriven #marketing

Find out more about our work with Lead Tech | B Corp™, one of the UK’s largest financial services lead generators. We provided fractional CMO services to Lead Tech, working closely with the company to structure its digital team, recruit further expertise, and build an ambitious strategy to transform its business model and reach a mass-market B2C audience. Click the link in the comments to read the full case study 👇 #fractionalCMO #MarketingStrategy #B2C

There are still tickets left for tonight's Women in Tech York event, where our founder and Managing Partner Bethan Vincent will be joining the Beyond Benefits panel discussion. The panel will be discussing 'redefining workplaces for everyone', and Bethan will be speaking alongside Sophie Weston of ClearBank and Maximalist Ltd's Yasmina Fadel. Check it out below! #York #WorkplaceCulture #Leadership #WomenInTech

Does your business have a clear USP? Our independent research report found that a large proportion of Tech and IP-led companies believe that they do—but in our experience that’s not always the case… Rewatch our webinar, ‘𝘈𝘳𝘦 𝘛𝘦𝘤𝘩 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘪𝘯𝘨 𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘗𝘳𝘦𝘢𝘤𝘩?’ (held as part of Leeds Digital Festival 2024), to find out more. Link in the comments 👇 #B2B #MarketingStrategy

📣 We're absolutely delighted to welcome Natalie Cowen to Open Velocity!📣 Natalie boasts an exceptional track record of leading transformational marketing strategies for the likes of Virgin Trains East Coast and First Direct, and we can't wait to see what she brings to the OV team and our clients.

Bethan Vincent sat down with Bart Kowalczyk for the H2H Sales Podcast to discuss why B2B business confidence isn’t delivering on growth. “𝑩2𝑩 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒓𝒆 𝒐𝒇𝒕𝒆𝒏 𝒍𝒆𝒔𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒆𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓. 𝑻𝒉𝒆𝒚 𝒂𝒓𝒆 𝒍𝒆𝒔𝒔 𝒍𝒊𝒌𝒆𝒍𝒚 𝒕𝒐 𝒅𝒐 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒂𝒏𝒅 𝒍𝒆𝒔𝒔 𝒍𝒊𝒌𝒆𝒍𝒚 𝒕𝒐 𝒗𝒂𝒍𝒊𝒅𝒂𝒕𝒆 𝒕𝒉𝒆 𝒑𝒓𝒐𝒑𝒐𝒔𝒊𝒕𝒊𝒐𝒏.” https://lnkd.in/dsAEH3kx #B2B #growth #marketing