Adam Garnsey

If you’re looking for some inspiration in SEO or social media, I’m speaking on the search panel at Propeller’s upcoming event, The Roadmap to Digital Success on Thursday 10th October. Learn how search has changed for better or for worse, with myself and speakers from The Telegraph and Vodafone. Message me if you’d like to come! #seo #seouk #contentmarketing #digitalmarketing #socialmedia #searchmarketing #organicsearch #digimatt

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📊 Are you getting the most out of GA4? Hallam have launched an online course that will help you get more from Google Analytics 4, empowering you to generate more useful reports that drive better decision making. The first event takes place on Tuesday 9th July, and is available as a half-day session, delivered via a virtual classroom and led by our Head of Insights, Jonathan Catton. Register your interest here >> https://lnkd.in/eZwFMN2F #GA4 #DataAndInsights #GoogleAnalytics

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🎁🎉 Q4 Ecommerce Growth 🎉🎁 We are already ranking position 2 for a transactional 201K peak trading UK search volume term for a gifting brand we started working with 90 days ago. Beating high authority retail giants Marks and Spencer and Fortnum & Mason. **This is not the first time we have done this postion 1 for this term is a brand we worked with two years ago.** Before working with us, the company an established e-commerce gifting brand had been working with an SEO for the past 2 years and was not getting much movement - for this term back in June the brand was Page 2, and July growth into 9 during the first month of engagement and now we are position 2. NB: As you will see from the image accompanying the post we have moved from 43-13 and 13-6 for two terms with a current volume of 50K per month (outside peak). Massive gains are being made. This growth in such a short time frame is a testament to the head of ecommerce putting faith in us, with a small internal resource massive shift from the POLARIS | SEO & Content Agency team to work on not just optimisation, content creation, new wireframes and addressing legacy technical issues holding the site back. We are bold, and we do sometimes suggest hard-to-swallow changes - but everything is data-backed (or based on years of e-commerce experience) we back ourselves, put the hard yards in and this is why we get these results so quickly. SEO campaigns are underpinned by passion, proactivity and clear strategic direction working on impactful areas to maximise exposure. This is how we get these results, time and time again. Big thanks to Sam Marlow working dilligently to deliver the campaign strategy with the client to get this traction. Safe to say, we have only scratched the surface, the peak index can be volatile and fluxes daily. We have briefed the team with a whole new Q4 strategy still to deploy to ensure we "stay sticky" during this peak for these queries - plus move further on a 300K term we are currently position 4. Data reference: SE Ranking - 2024 compare by dates 09 July - 07 October

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PPC News Daily - 9th October 2024 🔹 Key Updates ➡️ Google Ads Status Dashboard - Everything is operational after yesterday's service disruption. ➡️ Google Support Live Chat - Back online with more front desk workers available to assist. ➡️ Gross Profit Optimization Campaign Setting - A new feature available in certain regions for profit bidding and gross profit optimization in e-commerce accounts. ➡️ New Google Ads Design Test - A change of the user interface design with rounded boxes and a different menu directory layout. ➡️ PMAX Campaign Optimization - Renaming of 'text assets' to 'customization'. PPC Trends Report 2025 - Search Engine Journal's report on AI in PPC platforms, automation, and third-party cookie changes.

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Last week Entropy held the UK advertiser trade body ISBA's first ever session focussing on Amazon ads. We took members through a case study showing how our faster, cheaper approach to Marketing Mix Modelling (MMM) can be used to measure and optimise the channel for incremental sales. Amazon spend still dominates retail media spend globally. However, as the discussion with some of the largest advertisers in the UK confirmed the majority don't measure and optimise it optimally for incremental sales. What is the consequence of that? Well, simply put you almost certainly could be making your budget work significantly harder by maximising its effectiveness and efficiency. If you'd like to be taken through the case study for your brand feel free to get in touch. You can also read a short summary of our approach via the link in the comments. #amazon #amazonads #retailmedia #mmm #marketingmixmodelling #econometrics Bobi Carley Mark Willock Stephen Chester Nicholas Louisson

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This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight is Corporate Emotional Intelligence book, essential read for anyone in leadership. Podcast: Engaged Ecommerce Paul Rogers from Vervaunt gives a smashing 360 view of the opportunities and challenges for ecommerce businesses here. Everything from CDPs to measurement, and the vitality of Shopify are covered. Check here: https://lnkd.in/eFg89YB8 Book: Corporate Emotional Intelligence  Been rereading Gareth Chick’s book on quite simply, being human in a corporate world. More important than ever to humanize our work spaces. Check here: https://lnkd.in/ea-2Se-k Documentary: Together - Treble Winners Although I support Arsenal, I was enthralled by this doc about Man City’s season last year. Pep is a master in high performance culture building. The cohesiveness between players and staff is phenomenal. His communication style around wins, and losses, is fascinating to watch. Check here: https://lnkd.in/ePk8qr2u Record: The Streets - Turn The Page (Overmono Remix) The iconic opener to one of the greatest albums of all time, Original Pirate Material, gets a wicked remix kick from these production wizards. A beauty. Check here: https://lnkd.in/eXRAafrq TikTok: £5k TikTok Shop Conversions Luxe Collective Fashion have shown it’s not just low price point items selling on TikTok Shop this past week, selling luxury items by going Live. Check here: https://lnkd.in/ekq_wbhA #ecommerce #tiktok #book #leadership

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Looking at some great results this morning for a client. Almost a quarter of all their keywords now appearing in the top 3 in Google! 💪 If you’d like to discuss how I can improve your search results, drop me a DM or get in touch via the website. #seo #seocornwall #seoagency #cornwall #keywords #serps #google #googlesearch

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This site is an extremely interesting case. Brand in the finance sector. Destroyed by the HCU update 2023. Backlinks from digital PR (and paid links), albeit some of the digital PR ones are totally off-topic, and some look like paid DPR placements. The site increased its content by 1000 pages in a year, so I suggest that it might have used AI content to scale. The site is well-designed, with lots of E-E-A-T elements. My gut says this site was hit by multiple factors: a bit of waffly content, some link devaluation, and AI content. It looks like they've deleted over 1000 pages a matter of weeks after being hit, so perhaps they took a chance. An interesting case, might reach out to the owners of this one.

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I've worked on 60 Black Friday campaigns (yes, sixty 😳). Here’s a FREE cheat sheet that’s helped brands: 1. Maximise sales in Q4 2. Navigate sky-high CPMs 3. Squeeze every bit of value out of their ad spend Inside, you’ll get: ✅ Mobile optimisation tricks ✅ CRO hacks that actually work ✅ Proven techniques to boost conversions ✅ Real-world strategies for surviving the Black Friday chaos ✅ Urgency tactics that drive clicks (without annoying customers). Plus: 💫 Bonus tips on holiday ad creative 💫 Insights on what NOT to do this season 💫 A checklist for last-minute Black Friday prep Want to see it? Just: 1️⃣ Follow Jalpesh Patel on LinkedIn 2️⃣ Comment ‘BF GUIDE’ And I’ll zap you over the link! Let’s make this your best Black Friday yet. 🚀✨

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If you missed the memo that Black Friday planning should kick off in July, check out my tips for getting your PPC strategy ready for one of the biggest days of the year. Only 7 days to go but there's still time to get your Google and Bing accounts in the best possible position😊 Circus PPC Agency's Black Friday Blueprint can also be downloaded here: https://lnkd.in/dPpdh_nZ #BlackFriday #PPC

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I love seeing how certain people in our industry use AI and create scripts to ease the tasks Google has made more challenging lately. Shoutout to Jack Felstead, and thanks for throwing everything at Adriaan Dekker (who is currently the loudest in our industry 📣 ) As someone who's been primarily working with eComm accounts for a solid 7 years, it boggles my mind how Google can overnight remove one of the most crucial elements in their GMC account - visual control over what's working and what's not. Two things are certain: 1) Google makes excellent advertising tools (Pmadx, broad match, etc.), and 2)They haven't the foggiest idea of how to present, explain, or deliver these tools to the people using them. So go ahead, and just use free scripts that are hassle-free to implement and you'll sleep better. 👇

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𝗪𝗿𝗶𝘁𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗼𝗽𝘆 𝗧𝗵𝗮𝘁 𝗦𝗽𝗲𝗮𝗸𝘀 𝗧𝗼 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗦𝗼𝘂𝗹 Here's a repeatable process... 00:49 - Features VS Benefits 03:21 - Reasons for the purchase 04:14 - Objections and concerns 07:01 - Appeal to emotion 07:44 - Include a blemish 08:27 - FOMO 09:05 - A great example #Ecommerce #DigitalMarketing #CopyWriting

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Our Amazon clients are already seeing 500%+ ROI with our optimised marketing campaigns. The same service is now available for eBay sellers too. Our managed eBay marketing campaign service has been tested and proven effective to not only grow sales from the campaign itself, but to also boost organic search rank and sales. This is the same as what we've observed with Amazon marketing strategies. Get started with an $800 once-off campaign setup on either eBay or Amazon ($1200 for both), followed by a monthly management fee starting as low as $500, and a recommended ad spend starting at just $20 per day (per seller marketplace account). Turbocharge your eBay sales by tapping into a targeted keyword marketing campaign. Shall we chat? #ebaymarketing #ebayppc #promotedlistings #amazonppc #amazonmarketing

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An 8-figure client saw their visibility spike 𝟯𝟱𝟬% 😲 (but not in the way you'd expect) Context: My colleague Lorcan Fearon noticed that one of our ecommerce clients had their worldwide impressions spike up 350% within a day, and whilst their impressions kept rising throughout the month, clicks didn't see the same uplift. To investigate this, here's what we did: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 We discovered the spike stemmed from the search term “face.” Most impressions came from the US, Brazil, Mexico, and Argentina, which are unusual markets for this brand. 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗱 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 The impressions by country mirrored population size, hinting that this wasn’t driven by product interest. Using Ahrefs Local Search Simulator, we found that the brand’s image ranked #1 in image packs for “face” just below the top organic result: Facebook. 𝗖𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝘂𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗻𝘁 People were actually typing “face” as a shortcut to reach Facebook. Our image result was nothing more than a digital billboard on people's way to Facebook 🙃 So... why is this important? ⚠️ When you're looking at data, it's crucial to dig deeper and understand why certain things have happened - specifically when it comes to data spikes. This can let you take action and filter out anomalies to make what you're presenting more realistic and accurate to the business. -- We'll now need to filter out searches for "face" for at least the next 16 months 😅

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"People Buy from People” Yeah, but 93% of UK shoppers have bought something from Amazon in the past twelve months. It doesn’t matter how great your brand story is – your products and services need to be: ✔️easily accessible to your target audience ✔️ priced to match expectations of your target market ✔️backed by decent customer service In the end, while a compelling brand story can create a strong identity, it’s the practical aspects of your offering that will help you build a viable business.

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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