Andrew Holland’s Post

Thank you very much to @The Drum for publishing my Marketing Manifesto in the context of @WFA’s Global Marketer of the Year. Thanks to the incredible tech innovations developed over the past years we, marketers have become too focused with the 'science' of marketing at the expense of the 'art' of marketing. Thus, my pledge is “to reboot the industry-wide decline in the ‘art’ of marketing.” You can read the opinion piece here: https://lnkd.in/dRewwyS3 #wfa #marketing #digitaladvertising #ai #digitaltransformation #brand #brandbuilding #GMOTY #GlobalMarketing #BetterMarketing  

Over the last 2 years, my journey has led me to start my own digital marketing agency. I’ve had the opportunity to dive deep into various facets of the marketing world, from building a brand-new business to crafting compelling marketing materials, executing successful campaigns, generating valuable leads, and curating engaging content. What has truly set me apart is my newfound passion for harnessing the power of AI technology. Integrating AI into my daily tasks has not only elevated my skill set but has also significantly boosted my overall output. This integration has allowed me to maximize productivity, demonstrating my dedication to staying at the forefront of innovation in marketing and ensuring that I deliver nothing but exceptional results.

Can AI have the chance to become a super-powered marketing assistant? 👉 With the surge of multiple AI-based tools that can help you in various domains, producing content can be a lot more efficient. It does not only help marketers save time, but also can be a great source of inspiration for developing new original and creative content online! ➡ AI will soon be a game-changer for digital marketing and as it continues to evolve, it will open up exciting perspectives for a new approach to marketing and customer experience. Discover below 3 ways AI can boost the implementation of your marketing strategy 👇👇 👉 Searching for new ways for your business to be more visible online? Get in touch with us now: [email protected] 🚀

Trendjacking ➡ Can be a great tactic for a very temporary boost in engagement ➡ Should never be leaned on as a major part of your marketing plan Build longevity by sharing with your followers your best content, making them laugh, and providing helpful resources.

Why Ditch Traditional Marketing? You Shouldn't! In Fact, It Might Be Your Secret Weapon in the Age of AI... I get it—AI is everywhere. From predictive algorithms to chatbots that could probably hold more interesting conversations than I do 😅 The rise of machine learning has turned marketing into a high-tech game. But wait… does that mean traditional marketing is dead? Not even close. In fact, some of the most savvy businesses are seeing better results by marrying good ol' fashioned marketing with today's cutting-edge tech. Think about it: direct mail, billboards, TV ads—they have a personal touch. When was the last time an Instagram ad gave you that nostalgic, human feel? (Probably never, right?) Traditional marketing doesn’t just scream authenticity; it taps into audiences that aren't glued to their devices 24/7. The real secret sauce? Combining AI with traditional methods. When you mix the laser precision of AI with the tangible impact of traditional strategies, you're reaching the right person, at the right time, with just the right message. So... what’s your take? Have you cracked the code on blending old-school with new-school marketing? Drop your thoughts below!

Hey! The new techniques of the Digital marketing can take your brand to the heights..like Virtual Try-Ons: AR technology enables users to virtually try on products, such as makeup or clothing, enhancing the shopping experience and reducing returns. Privacy focused marketing Semantic Search: Search engines are getting better at understanding context and intent, so content strategies are shifting towards creating more comprehensive and contextually relevant content.

Learn how purpose-driven marketing can drive business success for companies of all sizes in the AI era. Dive into the key strategies and tips: https://buff.ly/3RIRQgd @[2Stallions Digital Marketing Agency](urn:li:organization:3041819)

"How are people going to know this EXISTS?" <-- I always ask this question whenever we're planning some new marketing stunt. Watch me ask it to Andrew Davies, CMO at Paddle, about their "SPACE.. The Final Frontier" marketing campaign. Quick backstory: The Paddle team wanted to accept a payment in space. So they hooked an iPad to a baloon and sent it to space. (Pfff.. Could've just faked the video with AI, right? 😆) So how did they promote this campaign (to let people know it exists)? Well, apart from the trivial things like: - Ads - Sitewide banner stripe - Emails ... Andrew shared a method, which I didn't expect: "Content can be distribution (channel) for other content." 🤯 Check out the full 3-minute clip. It's well worth your time!

🚀Is your marketing house in order?  🚀 Just as we carefully prepare our homes for guests, it’s essential for businesses to organize their marketing departments thoroughly. Our latest blog outlines five crucial strategies for enhancing effectiveness, from embracing generative AI to strengthening governance and internal communications. These steps are not merely about cleaning up—they're strategic initiatives designed to propel your marketing into a position of strength and competitiveness. https://lnkd.in/eUGjH37T #marketingstrategy #businessgrowth #generativeai #digitalmarketing #medialakedecoded

In the world of marketing (and media), we're all feeling the shift. The fundamental rules of media and attention are no longer what they used to be. Choices have expanded, but content has homogenized. Everyone talking to each other influences things in ways we hadn't anticipated. In this new landscape, it's the content itself that makes the numbers. Great content finds its audience, a truth that will always hold. But how do we navigate this reality where you can’t simply buy distribution, and AI is flooding the space with more and more content? We swing back to what we used to do (and it's very hard): have an original thought. The first time you have an original thought, it might hurt a bit. People might not like you, trust you, or even understand you. And that’s okay. You get used to it. Most of these original thoughts will be terrible – and you get used to this too. But within those moments of originality lies the potential to truly breakthrough, stand out, and to drive meaningful actions. There has never been more demand for new original ideas - what are you going to do to supply them?