Singular

Happy Thanksgiving! Hope you can take some time off with your family and friends. Wishing all of our American associates, customers, and partners a wonderful and relaxing Thanksgiving holiday.

We recently heard the sad news about hundreds of people laid off at our competitor Adjust. To all the people affected by this: we are so sorry. This is a super-tough time. We know there are brilliant people impacted. We wish you the very best, and we invite you to check out the open roles on the Singular website, or even to reach out to our CEO, Gadi Eliashiv directly. More in a message from Gadi: https://lnkd.in/gzwkRSGc

🎉 Calling all app and digital leaders in the LA area! Join Sensor Tower and our friends at Singular, CleverTap and Remerge for a fun holiday mixer at Nobu Malibu! Enjoy hand-crafted cocktails, exciting raffle prizes, and premium networking with top marketing professionals. Space is limited to 50 guests. Request an invite below: https://hubs.li/Q02Ynn9r0 Hope to catch up with everyone soon!

🪄 57% of Americans use on-demand apps weekly 🪄 25 to 34-year-olds are the most loyal customers 🪄 The more on-demand apps you have, the more you're likely to use them frequently We just released our first-ever Transportation and Delivery report, looking at on-demand apps in those and a few other verticals. What can you expect? You'll find data on: ➡️ Order frequency ➡️ Most active customer segments ➡️ Most loyal customer segments ➡️ Best customer acquisition targets ➡️ Categories that are winning ➡️ Categories that are still developing ➡️ How much people spend ➡️ Why people leave on-demand services ➡️ What people hate about on-demand services ➡️ The best ways to attract new on-demand customers ➡️ How to message and notify on-demand customers most effectively Now available: https://lnkd.in/gfUaCZtW

At every level, success is about partnerships. Proud to be a partner in YOUR success. "Working with the Singular team is fantastic. It seems they have merged seamlessly within Uber and are readily available to answer tough questions!"

Thank YOU Privo!

Bottom funnel is great. But ... top funnel matters too! Super happy to host Roku head of ad innovation Peter Hamilton on Growth Masterminds to chat about the evolving ad ecosystem on CTV generally and Roku specifically. Roku, of course, does video ads. But it also does a ton of other ad formats, and has multiple forms of engagement or action, including, basically, a Buy Now button. Some of the key takeaways: - CTV is still in its early stages, with significant growth potential. - Performance marketers are looking for alternative channels beyond search and social. - Television is effective for building brand awareness and messaging. - Roku's ad ecosystem includes various formats like in-stream video and interactive ads. - Creative messaging is crucial for successful advertising campaigns. - Shopify integration allows for seamless purchasing directly from TV ads. - Understanding audience targeting is essential for effective advertising. - Fintech companies are leveraging Roku's platform for customer acquisition. - The importance of measuring success through view-through attribution and sales lift. - Early adopters in CTV advertising are likely to see outsized impacts. Check out the full episode on YouTube, Spotify, Apple Podcasts, and everywhere else soon!

Everyone wants diversification. BUT ... how? And ... is it measureable? One of the ways: mix emerging and old media. That includes stuff like: - DOOH (diigital out of home) - Podcasts - CTV - Radio (yep, even radio) We recently chatted with Angelina Marmorato from Lemma about a new-fashioned kind of omnichannel advertising via new (podcasts, CTV) and REnewed media (like radio, which is now available programmatically. Here's just a snippet of the conversation ... get the whole thing in our Growth Masterminds podcast. https://lnkd.in/gRW_W8rh

Singular's Q3 2024 Quarterly Trends Report is finally here! Find out what's going on in the broader mobile ecosystem ... and get insights from numerous other contributors, including Marcus Burke, Sara El Bachri, Digital Turbine, Mobile Growth Association, RevX, and yellowHEAD. We included data on ... - direct-to-device UA - personalization - top performing ad formats by app category - the right Google Play keywords - what's better than A/B testing - and much more ... https://lnkd.in/dKjMtufe

10 tips for winning with creative in 2025: 1. Don’t build ads, build portfolios 2. Vary the length of your videos 3. Tiktok and reels: 2 video styles that are killing it are character-led and useful information 4. Don’t forget good old-fashioned banners! 5. Go seasonal, but go seasonal light 6. Sometimes, be late … intentionally 7. Don’t fall into the trap of just demanding attention 8. Creative that wins is localized creative 9. Calculate your cost of testing 10. Use AI to make/monitor/improve creative All this from a recent Singular webinar ... highlights here: https://lnkd.in/gsqdHuQ2