Everyone wants diversification. BUT ... how? And ... is it measureable? One of the ways: mix emerging and old media. That includes stuff like: - DOOH (diigital out of home) - Podcasts - CTV - Radio (yep, even radio) We recently chatted with Angelina Marmorato from Lemma about a new-fashioned kind of omnichannel advertising via new (podcasts, CTV) and REnewed media (like radio, which is now available programmatically. Here's just a snippet of the conversation ... get the whole thing in our Growth Masterminds podcast. https://lnkd.in/gRW_W8rh
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Great pod today by Tim Rowe and Alvaro Villa of FatTail on automation and OOH. OOH transcends a lot of the open web's trust problems. You're getting actual real estate people will see. But how do you make it as easy to buy as programmatic? And, by the way, what's going on with all those ads at gas stations? How big is that opportunity, and how do the ads get sold / transacted? Al and Tim explain. Check out their conversation on the OOH Insider pod — available wherever you get your podcasts.
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"People who are very accustomed to data, real-time optimisation, and ROI-based campaigns get excited about pDOOH because the accountability and measurement are comparable to other programmatic channels now, and it’s completely transparent," says Dan Larden of ISBA on the final episode of season three of Life in Programmatic DOOH. Listen to the full episode wherever you get your podcasts - links in comments. What excites you about pDOOH? Let us know in the comments below ⬇️ #programmatic #pDOOH #digitaladvertising
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🎧 Listen to Simon Andrews and I discuss Live Commerce On the latest episode of the PWR House podcast, Simon Andrews and I discuss live shopping. If you follow us, you might read our Good TikTok Creative newsletter, where some of our recent issues discuss how TikTok is approaching Live Commerce. It's a trend we've seen evolve over years, particularly in China. Recently, live shopping has become more and more popular in the West, via platforms like TikTok Live and Whatnot. Almost every digital platform is now trying out their own version of live shopping. Listen to us chat about QVC, the future of e-commerce, Chinese livestreamers, TikTok Live and more! Check us out on Spotify = https://lnkd.in/dvuHpKkT Apple Podcasts = https://lnkd.in/dC9BKWEc #livecommerce #ecommerce #liveshopping #podcast #marketing #advertising #digitaleconomy #content #pwrhouse #media #entertainment
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#TheWARCPodcast is always stellar but especially so this week with the Cannes Lions International Festival of Creativity coverage. Give it a listen wherever you get your podcasts. Spotify link - https://lnkd.in/gc9QhZzm #TheWARCpodcast #podcast #MakeitWARC #BoldMindsBoldMoves #CannesLions #advertising #creativity #marketing #marketingeffectiveness
Today on The WARC Podcast in Cannes. Rica Facundo chats to Instacart's Laura Jones & Karen Crum on revamping 'brand'. Kawal Shoor & Gurdeep Puri talk marketing in India. And Association of National Advertisers Latha Sarathy and Aditya Kishore discuss new creative effectiveness research.
The WARC Podcast: WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness on Apple Podcasts
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Tune into our news podcasts for all the political, business, and entertainment updates of the day. Catch up at your convenience and stay up to date with #IndiaFirst. . . . #newschannel #stayinformed #24livenews #podcast #political #business #entertainment #news
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Staying up to date with the latest in advertising is part of our DNA. 🚀 Check out this insightful discussion where Meta's Fred Leach and Eric Seufert dive into campaign optimisation updates, including incrementality and integrating third-party analytics. We're always on top of the latest trends to deliver the best results for our clients. Listen in and stay informed 👇 #GASMarketing #MetaUpdates #AdPerformance #AlwaysLearning
Want to learn more about the recent campaign optimization updates we launched to help improve advertising performance? Check out Fred Leach’s podcast conversation with Eric Seufert, where he broke down what you need to know about optimizing for incrementality, connecting a third party analytics tool to Meta and much more. Listen below 👇
Podcast: Meta introduces incrementality optimization and other upgrades (with Fred Leach) | Mobile Dev Memo by Eric Seufert
https://mobiledevmemo.com
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Golden tips from a marketing guru, and a dear friend, Mohamed Hany Abdelgawad, especially when it comes to loyalty for FMCGs. Here are some words of wisdom that I picked up from the #Loyalize podcast: - What makes the consumer loyal? When reality meets expectations or exceeds - FMCGs have the most potential with loyalty. The key for FMCG loyalty is getting the data of your consumer. - In Telecom, if you don't have a running loyalty program, you're out of the game. In FMCGs, if you adopt it right now, you're ahead of the game. Listen to the episode and others on the Loyalize podcast powered by Dsquares
Where does loyalty fit into the marketing mix? Are traditional segmentation methods becoming obsolete? Get all the answers from the latest episode of the Loyalize Podcast! In the second episode, we welcome marketing expert Mohamed Hany Abdelgawad, CEO of Lynkrs. We discuss: · Consumer behavior across industries · The death of traditional segmentation and the rise of individual personalization · The relationship and distinction between loyalty and marketing · Pillars of a successful loyalty program Tune in now on: YouTube: https://lnkd.in/gr5NRkQf Spotify: https://lnkd.in/gvbAfiuv Anghami: https://lnkd.in/g6p6dQca Podbean: https://lnkd.in/gdiRaJ87
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Not too long ago I was a Consumer Goods consultant talking with my clients about the latest The FMCG Guys podcast. So it was a real highlight to be a guest on the podcast and have a conversation with Daniel Torres Dwyer about what we are building at merx. 👉 Listen in here: https://lnkd.in/efyz9J-C 🚩 We cover: - My background in Accenture working with FMCG companies - Starting merx, a Conversational Commerce company and getting backing from Antler - What a customer journey looks like on WhatsApp - Benefits and recommendations of use for FMCG Brands - The future of brand engagement with consumers Let me know what you think!
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Have you ever been at the supermarket and noticed that products are always in specific places? That store layouts are similar and brands always appear on certain places on the shelf? This week, we will explore the world of shopper marketing, where marketers can no longer depend on advertisements to persuade consumers. Where supermarkets must use their store design to influence shoppers. But what are the elements of shopper marketing? How can it influence shoppers? And how can store layouts be used to create a unique experience? Find out in our latest episode, ‘Supermarketing’, now available on Spotify and Apple Podcasts! Spotify - https://lnkd.in/eBctmThj Apple - https://lnkd.in/e8hRdjW7 #shoppermarketing #supermarkets #stores #marketing #podcast
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Enterprise Partner Manager @ Uber Advertising | Ex - Google | NUS Certified Future Leader | MBA Marketing
Want to learn how Uber Advertising is using data and platform synergies to create a strong media proposition for FMCG & Retail? Take a ride (virtually) with Paul Wright, Head of Uber Advertising UK & Eire, in this latest podcast. Discover insights on: - Customer journey-based ad strategies - Building an ecosystem across platforms - Data measurement for success - Opportunities for various brand categories Plus, get a glimpse into Paul's inspiring career journey! ️
A weekend podcast ride with Paul Wright, Head of Uber Advertising UK & Eire 🚘 - Apple Podcasts: https://lnkd.in/dtVkZnqn - Spotify: https://lnkd.in/dAmhMjuw Explore how the journey and eats apps are making strides to build a solid media value proposition for FMCG, Retail and more through: -Running different adds depending on the customer's journey on the ride app - Building an ecosystem across their two main platforms - Data measurement - Opportunities for FMCG, Retail and non-endemic brands And also, of course, some insights about Paul's career journey!
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And ... here's some of the key thoughts in a blog post: https://www.singular.net/blog/user-acquisition-diversification/