About
I'm a journalist, analyst, author, and founder. I've raised angel and VC funds…
Services
Articles by John
Contributions
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How do you test and validate your mobile app features and updates based on user feedback?
It's important to get user feedback, but it's possibly even more important to observe user behavior. Only a small percentage of app users will respond to requests for feedback. And sometimes, feedback that you do get is of debatable value because respondents say what they think they should, or think you want, not always what is actually happening. But live ops and user engagement tools like Braze or CleverTap can help you understand what people do "in the wild" in your app, and that is unfiltered by the questions you ask or the way people answer. Study those user flows: what works, what leads to more engagement, what happens before app abandonment, and you'll learn how to improve your app.
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How do you balance frequency and relevance of mobile app notifications?
Send push notifications that everyone loves One thing to always do which will never annoy your mobile app users is send notifications in direct response to users' requests and to their immediate benefit. Think Lyft telling you your car is two minutes away. Amazon telling you the product you ordered is being delivered in the next hour. If your notifications are purely for the benefit of your users, a magical thing happens: they also become a benefit for you. Why? Because your app has proven to be helpful, proven to be personalized, proven to be focused on your customers' benefit. And all of those are great for your user engagement, retention, and monetization.
Activity
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🌟 Alison.ai is heading to App Promotion Summit Berlin as a proud sponsor on Thursday, December 5th! Want to learn how Alison helps leading brands…
🌟 Alison.ai is heading to App Promotion Summit Berlin as a proud sponsor on Thursday, December 5th! Want to learn how Alison helps leading brands…
Liked by John Koetsier
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Today is my last day at Tripledot Studios, and I want to take a moment to thank everyone I’ve had the privilege of working with on this amazing…
Today is my last day at Tripledot Studios, and I want to take a moment to thank everyone I’ve had the privilege of working with on this amazing…
Liked by John Koetsier
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Some of you might already know, but Adjust went through a major layoff last and I, along with many of my talented colleagues, have been impacted…
Some of you might already know, but Adjust went through a major layoff last and I, along with many of my talented colleagues, have been impacted…
Liked by John Koetsier
Experience
Education
Volunteer Experience
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Coach
Abbotsford Angels Hardball Association
- Present 20 years 10 months
Children
Coaching baseball, currently at the Mosquito and Bantam levels. Certified.
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Coach
Abbotsford Minor Hockey Association
- Present 11 years 4 months
Children
Coaching ice hockey from Atom to Midget levels. Certified with my Hybrid Coaching designation, Respect in Sport, and concussion awareness training.
Publications
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Singular ROI Index 2020
Singular
Mobile changes fast, and 2019 was no exception. TikTok came from nowhere in the world of mobile user acquisition at the start of last year to be a significant global player. Apple Search Ads ranked on every single iOS leaderboard. Amazon still hasn’t touched the world of mobile user acquisition. And the power of “small” is cumulatively massive.
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Ads, Tracking and Privacy: What 1.3 Billion App Installs Say About Smartphones and Tracking
TUNE
Three years ago, Google and Apple added Limited Ad Tracking flags to help people limit the amount of data that advertisers can collect. While mobile ad blocking is climbing quickly — with its usage tripling in just the last three months — the use of limit ad tracking has been trending down precipitously. We analyzed 1.3 billion app installs from 150 million people in more than 200 countries to understand more deeply how consumers think about mobile, privacy, and tracking, and what they're doing…
Three years ago, Google and Apple added Limited Ad Tracking flags to help people limit the amount of data that advertisers can collect. While mobile ad blocking is climbing quickly — with its usage tripling in just the last three months — the use of limit ad tracking has been trending down precipitously. We analyzed 1.3 billion app installs from 150 million people in more than 200 countries to understand more deeply how consumers think about mobile, privacy, and tracking, and what they're doing about it.
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Mobile Ad Blocking: Consumers Won't Pay Even $1 per Year to Skip Ads
TUNE
Like them or not, ads pay publishers for producing and hosting content that consumers want. Without ads, there's no revenue. Without revenue, there's no content. In this third report in our series on mobile ad blocking, we review how much smartphone owners are willing to pay to not see ads, and what this means for publishers and marketers alike.
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Mobile ad blocking app installs just spiked 3X
TUNE
The number of smartphone owners using mobile ad blockers is growing, and growing fast. In fact, according to brand-new data from almost 4,000 American and European consumers, the growth rate of ad blocking mobile users more than tripled in the last three months alone.
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Global Mobile 2016: Why 2016 is the Global Tipping Point for the Mobile Economy
TUNE
Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads.
What’s happening?
The mobile economy is reaching a global tipping point. -
Mobile marketing insights: What 700M mobile ads tell us about Black Friday and Cyber Monday
TUNE
Mobile advertising is already one of the busiest, fastest, and most changeable ecosystems in history. What happens when you throw a massive shopping holiday into the mix?
We wanted to know. So we studied 700 million ads on Black Friday and Cyber Monday. -
Brands and mobile advertising: How to win
VentureBeat
We’re in the middle of the most massive media shift in history, and brands are lagging behind.
While 2.1 billion mobile users have downloaded over 350 billion apps, time on device grew 76 percent last year, and we are spending more time on our phones than watching TV, brands have yet to completely embrace mobile advertising. That’s led to what Mary Meeker has called a $25 billion opportunity gap in mobile ads.
But some brands aren’t waiting. And they’re discovering how to win. -
Mobile Marketing Automation: How the most successful apps drive massive engagement & monetization
VentureBeat
We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 23 live interviews, and surveyed 23 MMA providers.
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Mobile App Analytics: What winning mobile developers use
VentureBeat
I studied 1.8M apps and 230 app publishers to discover the best mobile app analytics solutions available.
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Mobile User Acquisition: How the most successful developers get better users for less money
VentureBeat
230 app developers with 9,000 apps and 397 million MAU told us what works best in mobile user acquisition.
The results are surprising:
A method that only 5% of developers like results in the best users: high LTV users worth $26 and up. By contrast, the most-favored method provides users who are 66% sub-$10 LTV, and 17% zero LTV. -
Mobile Games Monetization
VentureBeat
What do successful developers do differently? Simply put, they use different strategies, and different ad companies. Based on a study of 176 developers with 300 million downloads and $600 million in annual revenue.
47 pages, 5,600 words, 30+ charts and graphs
Companies covered:
Google, Flurry, Chartboost, Tapjoy, AdColony, Apple, Upsight, Millennial Media, NativeX, SponsorPay, Vungle, MoPub, Tapjoy, and others. We studied 51 companies and 18 different monetization options. -
No Other Gods
Amazon
No Other Gods is my first science fiction novel.
It's an exploration of the juxtaposition of two quotes, one from legendary scientist and author Arthur C. Clarke, who said that "Any sufficiently advanced technology is indistinguishable from magic," and one from the Old Testament, which says "Thou shalt have no other Gods before me."
It's 95,000 words, 315 pages, and has all 5-star reviews on Amazon (so far!).
Projects
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Marketing Clouds: How the best companies are winning via marketing technology
The most detailed and data-driven exploration of marketing clouds available.
Honors & Awards
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Folio 100 2014 honoree
Folio Magazine
Named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers" for what we're doing with VentureBeat and VB Insight.
Honored and humbled!
More details:
http://www.medianextshow.com/awards/#honorees
Languages
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French
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Recommendations received
48 people have recommended John
Join now to viewMore activity by John
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As many in the industry, I was one of the first to hear about the Adjust layoffs as I have many close friends effected by it. It's extra personal to…
As many in the industry, I was one of the first to hear about the Adjust layoffs as I have many close friends effected by it. It's extra personal to…
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Chips are the new global arms race: 🇺🇸 $53B to Intel, TSMC, others under CHIPS act 🇩🇪 $13B to Intel, local chip makers 🇯🇵 $2B for domestic chip…
Chips are the new global arms race: 🇺🇸 $53B to Intel, TSMC, others under CHIPS act 🇩🇪 $13B to Intel, local chip makers 🇯🇵 $2B for domestic chip…
Shared by John Koetsier
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After almost four incredible years at The Adecco Group, it’s time for me to turn the page and begin a new chapter. Looking back, I feel so grateful…
After almost four incredible years at The Adecco Group, it’s time for me to turn the page and begin a new chapter. Looking back, I feel so grateful…
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🚀 Closing a Chapter, Opening a New One After 5.5 incredible years at AppsFlyer it’s time to turn the page and start an exciting new chapter in my…
🚀 Closing a Chapter, Opening a New One After 5.5 incredible years at AppsFlyer it’s time to turn the page and start an exciting new chapter in my…
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The highlight of my week was joining forces with the INCREDIBLE rockstars at IBM during our first-ever 'IBM Canada's Got Talent' show!🎭 Our IBM…
The highlight of my week was joining forces with the INCREDIBLE rockstars at IBM during our first-ever 'IBM Canada's Got Talent' show!🎭 Our IBM…
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📣We just launched a new case study about how Lessmore leveraged TikTok Smart+ and TikTok One to scale user acquisition and drive engagement for We…
📣We just launched a new case study about how Lessmore leveraged TikTok Smart+ and TikTok One to scale user acquisition and drive engagement for We…
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