Matthew N.

Spotted: Tianshu (Tina) Shen and Chenchong Charles Zhu speaking about Loblaw Digital’s personalized recommendation systems at #TMLS2024! 🎤 The team dove into shopping behaviour across Loblaw Digital's different eCommerce verticals to examine practical use cases of in-session recommendations, then showcased our in-house recommendation model and how it generates personalized shopping experiences for our customers. 🔍 🎯 Thanks for having us Toronto Machine Learning Society (TMLS)!

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Did you know, VC firms that actively engage in marketing are 3x more likely to attract top-tier LPs [SonicBoom]. With over 230 active VC firms in Canada alone, leveraging marketing to build on visibility and amplify credibility is essential in a competitive market. Here are four VC firms I think shine in content and marketing strategies: - First Round Capital's The Review newsletter offers valuable insights to founders and LPs, setting them apart in the industry with 100k subscribers. - Version One Ventures excels in valuable content on their blog and sparks meaningful discussions on LinkedIn. It’s a perfect example of how great content drives real engagement with a target audience. - Inovia Conversations by Inovia Capital  focuses on sharing tactical advice and firsthand experiences, solidifying their positioning as 'company builders with an operator-led mindset'. - Pangaea Ventures, a Kollectively client, recently launched their new website that not only looks great but also aligns their brand messaging with their positioning as a leader in the #hardtech space. To enhance your fund's growth, ensure these 4 marketing musts are on your checklist: - Crystal clear value proposition - Investment in Thought Leadership - Strong Brand Presence - Regular Engagement in industry conversations Amidst the hustle of due diligence and fundraising, remember not to sideline marketing—it's a critical factor in expanding your fund's reach. #VentureCapital #MarketingStrategy #ThoughtLeadership #BrandPresence

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We had a pleasure presenting to the Association of Canadian Advertisers (ACA) members earlier today! 📈 Chris Williams, CM and Winston Li dove into the powerful advantages of leveraging marketing mix models to elevate advertising strategies. Key takeaways: 🚀 Enhanced Decision-Making: How marketing mix models provide actionable insights for smarter advertising investments. 💵 Optimized Campaign Performance: Strategies for maximizing ROI and ensuring every dollar counts. 🔮 Future-Proofing: Adapting to evolving market trends and consumer behaviors with data-driven precision. A big thank you to the ACA members for the engaging discussion and insightful questions! 🙌 #MarketingMixModel #Advertising #DataDriven #ACA #MarketingStrategy #ROI

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AI-Powered Marketing: Insights from Loblaw! What's Your Story? Episode 10, Season 3: Sabrina LaRosa Sabrina LaRosa, Senior Director of Media Strategy at Loblaw, shares insights into how AI is transforming marketing strategies at one of Canada’s largest retailers. Discover how Loblaw leverages AI to enhance customer engagement, optimize campaigns, and create personalized shopping experiences across digital channels. Whether you're in marketing or simply curious about AI in retail, join us for a deep dive into the intersection of technology and strategy. Don’t forget to subscribe for more inspiring stories and insider marketing tips! #BRANDedAgency #AIinMarketing #AIRevolution #whatsyourstory

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Reduce cart abandonment with Clik2pay 🛒 Did you know many shoppers abandon their carts to avoid unexpected costs, like added fees? With Clik2pay’s Interac e-TransferⓇ solution, your customers can: ✅ Skip payment fees ✅ Use a solution trusted by millions of Canadians ✅ Enjoy a seamless, user-friendly payment experience #ecommerce #payments #paymentsolutions #paybybank #paymentinnovation

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🚨 Funding News: Moselle Raises $2M to Revolutionize Inventory Planning for E-Commerce Brands! 🚀 Toronto’s own Moselle is changing the game for small and mid-sized e-commerce brands! With $2M in funding led by AQC Capital and MaRS Investment Accelerator Fund, with participation from True, Rebellion Ventures, Highline Beta, Top Knot Ventures Inc., and Singh Capital, Moselle is set to take AI-powered inventory management to the next level. Here’s how they’re reshaping the future: 🛠️ Core Features: • AI-Driven Forecasting: Powerful, customizable tools for accurate sales predictions, production planning, and inventory replenishment. • Time & Cost Savings: Brands like Fable and AeroPress, Inc. save 15 hours weekly on inventory management, achieve 80% better forecasting accuracy, and reduce stockouts by 16% on average. 🚀 What’s Next: • Enhanced AI Automation: Taking manual work off merchants' hands. • New Collaboration Features: Streamlined demand forecasting and team workflows. • Cash Flow Optimization: Tools to improve financing and secure resources. Kudos to Founder & CEO Lakhveer Singh Jajj and the Moselle team for driving smarter, faster growth for consumer brands! 📢 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 💥 Source: FinSMEs ♻️ Repost if you think this insight is worth sharing!

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MarkeTeam.ai launches Maya, an advanced AI Brand Analyst that delivers real-time insights and enhances marketing strategies with precision and speed. Read the Latest full News - https://lnkd.in/dspNvbJz #Techedge #TechedgeAI #AI #Marketing #BrandAnalysis #Marketech #AItools #MarketingStrategy #DataAnalytics #Innovation #MarketingTrends #GenAI

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💡PUSH Holiday Insights: Navigating Consumer Trends and Marketing Strategies for Q4 As we enter Q4, we start to focus on the holiday season's outlook. Will it be the financial boost we're hoping for, or will consumers feel strapped, leading to fewer purchases? Some sources predict Canadians will struggle, potentially scaling back holiday spending, while others offer a more positive view. When we consolidate the data, a clear picture emerges, offering ways for marketers to thrive through the season and beyond. First let’s start with the economy: Food Banks Canada estimates that 25% of Canadians are living at a poverty level living standard, compared to the official poverty rate of 10% (June 2024). September inflation dips to 1.6%, well below the desired 2% that Bank of Canada wants to see. This is mainly driven by a drop in fuel cost, which has since increased in October. If you exclude gas, the inflation rate would be 2.2% (flat with August). Then we look at the consumers: Nielsen IQ, found that even though there is a lot of uncertainty in the world (geopolitical, and economic), global consumers are showing signs of improvement. Especially, once you compare data collected by Deloitte Canada. Deloitte found that “Canadians are still somewhat in a state of confusion around how they believe the economy is going to unfold going forward. They concluded that Holiday spending in Canada is expected to rebound by 10% from last year to an average of $1,478. Categories that will see the greatest increase – travel and charities. Canadians will have a focus on value, and to get it, they plan on waiting for Black Friday Cyber Monday (BFCM) sales. Canadians expect to spend 43% of the holiday budget online (41% last year and 36% in 2019). Keep in mind, 1/2 of Canadians are Prime members, 1/3 have shopped on emerging platforms like Temu, Shein and Alibaba in the past 3 months. 1/5 are interested in shopping on Instagram. Furthermore, SalesForce suggests consumers are not against including credit and debt as tools to buy now, pay later methodologies. The overarching retail trend has remained the same over the past few years, consumers want Frictionless retail. To do this means retailers are OmniChannel with free shipping, quick and convenient returns and a personalize experiences (with the help of AI and emerging retail technology). So what does this all mean for you? Marketers need to think about their entire ecosystem – offline and online. Optimize and personalize experience as much as possible. Continue to evaluate the ecosystem and be quick to pivot, take advantage of new technologies that can help. Don’t forget about Social commerce – your consumers are going to be increasingly using it, and you want to be there. Be brave, have courage, and remember – this is marketing. Knowing your consumers is key to winning brand loyalty in an increasingly competitive environment.

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Flipp’s Back-to-School Shopping Insights 2024 report is here! 📊 Dive into the detailed analysis of Canadian shoppers’ behaviours and preferences as they prepare for the school year. Understand spending habits, preferred shopping channels, and how digital tools play a pivotal role. Download now and stay informed! https://lnkd.in/gAH-b-Ai #RetailInsights #BackToSchool #ConsumerBehaviour

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Navigate Toronto's digital hustle with New Digital, the SEO agency that never sleeps. We sync your brand's rhythm with the city's heartbeat, ensuring you stand out in the city that sets trends. Why do Toronto businesses choose New Digital? • Direct Dialogue: We keep it real with strategies that make sense. • Tailored Tactics: SEO plans customized for the Toronto hustle. • Masterful Marketers: Our experts employ a blend of on-page and off-page SEO techniques. • Pioneering Perspectives: Innovative campaigns that match Toronto's pace. Ramp Up Your Digital Game: • SEO: Targeted strategies that get you noticed in the Big Apple. • SEM: Pay-Per-Click excellence that drives traffic and conversions. • Social Media Marketing: Content that captures the essence of Toronto. • Content Marketing: Stories as compelling as Toronto's skyline. • Email Marketing: Direct engagement that Torontonians can't ignore. Elevate your Toronto presence with New Digital, your Toronto SEO agency. Keen to conquer the digital scene? Let's connect now!

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AI-driven campaigns and AR experiences are shaping the future of marketing in Canada! With businesses investing more in tech, expect personalized and immersive experiences for consumers. What trend excites you the most? #AIMarketing #ARMarketing #CanadaTrends"

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Expanding Boundaries & Maximizing Opportunity: Toronto’s MADHUB Agency Acquires Think Forward Media As a purpose-driven marketing agency, MADHUB is always on the lookout for the best talent, ideas, and technologies to push the boundaries of what’s possible. That’s why we’re thrilled to announce a crazy new development—MADHUB’s acquisition of Think Forward Media! Known for its expertise in post-click optimization, the Think Forward team will help extend the reach of our capabilities—beyond the pre-click strategies that built our reputation. By controlling the customer journey from start to finish, we can ensure that prospective buyers aren’t falling through the cracks and that we’re maximizing spend at every corner. As we integrate Think Forward Media into the MADHUB family, we send a clear message to our clients: that we're fully committed to providing incredible value and driving insane results. We can now offer a full-stack experience that enables brands to scale sustainably, with channels that actually work! Our offerings span across performance, conversion, and retention—with a huge focus on the creative impact within each. Stay tuned for more updates on this exciting new chapter and how you can leverage it to propel your business forward. Because at MADHUB, we’re not just mad about marketing, we’re mad about making marketing work for you.

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We’re at the forefront of Canada’s eCommerce evolution…are you? Join Paul Briggs, Principal Analyst at EMARKETER, as he shares the latest insights on Canada's online marketplace. Learn key findings on: • What percentage of total retail sales in Canada is transacted online? • How significant is the role of mobile commerce? • How many digital buyers in Canada are leveraging social media to shop? • Which product categories are leading the charge in ecommerce sales? Uncover the answers and more, exclusively at #eTailToronto! 👉https://bit.ly/3UpJtry #retail #eTail #eCommerce #eTail25

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