Harpa Legal Marketing

Last week, the Legal Marketing Congress Brazil 2024, one of the main legal marketing events in the country, took place in São Paulo. Our partners Marco Guasti and Fernanda Carneiro were present at the event, which aimed to discuss the challenges and trends that will shape the legal market in 2025. During their presentation, they shared their expertise and talked about “Demystifying International Legal Rankings: How they influence business development”. They explained how legal rankings, if they are to be used at all, should always be used in tandem with firms' strategic planning, brand positioning and business development efforts. They should not be seen as not an end in themselves and must serve a higher purpose; if not, they might not be the correct investment for your firm. The congress featured 10 hours of innovative and practical content, with discussions that brought new perspectives on Legal Marketing and Business Development, in an environment that promoted high-level connections, enriching conversations and real opportunities for partnerships. __________ Na semana passada aconteceu o Legal Marketing Congress Brazil 2024, um dos principais eventos de marketing jurídico do país, realizado em São Paulo. Nossos sócios Marco Guasti e Fernanda Carneiro marcaram presença neste encontro, com o propósito de discutir os desafios e as tendências que moldarão o mercado em 2025. Durante o evento, compartilharam suas expertises na palestra “Desmistificando os Rankings Jurídicos Internacionais: Sua influência na geração de negócios”, na qual apresentaram uma análise sobre a relevância dos rankings e diretórios e como eles podem ser estrategicamente utilizados para alinhar o posicionamento de escritórios ao planejamento de negócios. O congresso contou com 10 horas de conteúdo inovador e prático, com discussões que trouxeram novas perspectivas sobre Marketing Jurídico e Desenvolvimento de Negócios, em um ambiente que promoveu conexões de alto nível, trocas enriquecedoras e oportunidades reais de parcerias. #LegalMarketing #Networking #MarketingJurídico #HarpaLegalMarketing

What is the future of pro bono in Latin America's legal market? Latin Lawyer's Pro Bono Survey 2024 offers a detailed overview, shedding light on trends and challenges in the region's six largest jurisdictions. We have gathered some of the survey's key findings such as: - The growing number of law firms signing the Pro Bono Declaration of the Americas (PBDA). - The role of coordinators and committees in institutionalising pro bono work. - Clearinghouses as key drivers of change. Read the full report here: https://lnkd.in/ewbDUtUp #ProBono #LatinLawyer #LatinAmerica

[PORTUGUESE BELOW] Our CEO, Marco Guasti, will be a featured speaker at the 9th edition of the Legal Marketing Congress Brazil, organized by Connect Law, on December 4th. Through a series of panels, the event will provide valuable insights to help legal professionals achieve exceptional results in 2025, while fostering meaningful networking with influential professionals from Brazil. This upcoming edition will address the main challenges in Legal Marketing and Business Development, bringing together key figures from the legal market for over 10 hours of content. The congress will take place in a fully in-person, intimate setting, designed to encourage new connections and business discussions among legal marketing managers, consultants, and brand representatives. Use code PATROCINADOR20 to get 20% off your registration https://lnkd.in/dvDaEUDD Nosso CEO Marco Guasti é um dos palestrantes da 9ª edição do Legal Marketing Congress Brazil, organizado pela Connect Law, no dia 04 de dezembro. O evento promete trazer insights para você alcançar resultados exponenciais em 2025, além de promover um networking qualificado com profissionais influentes do país. Nesta edição serão discutidos os principais desafios de Marketing Jurídico e Desenvolvimento de Negócios, trazendo importantes nomes do mercado em 10 horas de conteúdo, em formatos que te permitirão discutir e aprender na prática. Tudo isso em um ambiente propício para novas conexões, trocas, negócios e parcerias, reunindo gestores de marketing em escritórios, consultores e marcas num encontro totalmente presencial e intimista. Use o código PATROCINADOR20 e ganhe 20% de desconto em sua inscrição: https://lnkd.in/dvDaEUDD #LegalMarketing #MarketingJuridico #LegalMarketingCongress #ConnectLaw

Fenalaw - Latin America’s largest legal congress - is the epicentre of innovation and transformation of the legal profession, drawing leaders to explore the best practices and trends shaping the industry. This year’s edition brought together over 14,000 participants for three days filled with discussions about the future of legal management, with Harpa’s team actively contributing to these important conversations. This year, we're especially proud to spotlight our CMO, Fernanda Carneiro, who was amongst the select few chosen as jurors for the Análise DNA + FENALAW Award. Fernanda had the honour of evaluating initiatives in marketing and diversity & inclusion, recognising practices that truly reshape the legal landscape. The award’s unique approach ensures that each submission is judged without bias, focusing solely on the quality, results, and potential impact. The event was an inspiring testament to the advancements and dedication within the legal community. We are grateful to have been part of this incredible experience, helping to shape legal excellence’s future. #Fenalaw2024 #LegalInnovation #AnáliseDNA #HarpaMarketing

Fernanda Carneiro is Harpa Marketing’s new CMO and partner. Fernanda’s arrival heralds the integration of her brand management and communication consultancy, FaíscaLab, into Harpa Legal Marketing. Fernanda, who has dedicated 25 years to corporate communication, previously served as Head of Marketing and Business Development at Machado Meyer Advogados and as Head of Brand & Communications at PwC Brazil, having led the rebranding processes of these two major Brazilian organisations. “From the beginning of our conversations, we understood that my areas of expertise and Harpa’s strengths complemented each other perfectly. Together, we can offer even more complete solutions, supporting our clients in their growth plans and reputation building,” explains the agency’s new partner. Also joining the team, as Marketing Manager, is Bruno da Cruz. With more than 15 years of experience, eight of which in legal marketing roles, Bruno has a track record that includes working in law firms of various sizes, structures, and practice areas, such as Machado Meyer, Opice Blum, Gusmão & Labrunie, and Mello Torres, as well as in financial advisory and investment banking firms. Bruno’s in-house experience at multiple high-end firms will help Harpa offer tailor-made services for the diverse range of clients in its Legal Marketing portfolio. With a holistic client-centred approach, he develops solutions to help law firms to strategically impact their clients and target markets. The recent addition of Fernanda and Bruno to Harpa further strengthens the company, following the appointment of François Le Grand as COO and partner earlier this year. Formerly Head of Brazil Research at Chambers and Partners and Leaders League, as well as Senior Marketing & Business Development Manager at Tauil & Chequer Advogados in association with Mayer Brown, François' arrival in January 2024 symbolized Harpa's willingness to invest in top talent, reflecting the company’s commitment to delivering excellence for its clients. Harpa’s founding partner, Marco Guasti (also a former Chambers researcher and lawyer), comments on the hires: “I am very excited about this new stage in our development. Bringing Fernanda and Bruno into the team really helps solidify our branding and legal marketing offerings, which are core to our business. Having already worked together on a few collaborative projects this year, we were sure we were the right fit for each other. I am certain 2025 will be an amazing year for Harpa.” Read more (in Portuguese) in Análise Editorial's article: https://lnkd.in/dBjEGPUd #HarpaMarketing #LegalMarketing #Marketing

Are you staying up to date with the evolving landscape of business development in Latin America’s legal sector? Latin Lawyer's inaugural Business Development Survey Report offers a data-focused overview of how law firms are adapting, investing, and innovating to stay ahead. From gender diversity and budget allocation to KPIs, the report delves into the strategies of 180+ firms across 17 jurisdictions. Read on below for some of the report’s key highlights! Ready to rethink  your firm's BD strategy? Access the full report and enhance your decision-making: https://lnkd.in/dNKfw-B8 #BusinessDevelopment #LatinLawyer #LegalMarketing #Data

Are you passionate about language, law, and making an impact in the #legal industry? We have an exciting opportunity for you to join our team at a globally recognized full-service legal #marketing agency. We specialize in helping law firms strengthen their reputation through prestigious legal directories. Additionally, we assist them with the translation and revision of essential legal documents and captivating marketing content. We are seeking candidates with a strong background in Law and a native or proficient level in English, Spanish, and Portuguese. Proficiency in legal jargon is critical, as our clients consist of law firms. Don’t worry if you don’t have experience in legal marketing specifically. Comprehensive training and support will be provided to help you excel in your role.   Apply now to become a valued member of our prestigious editing and translation team: https://lnkd.in/dtXseK8r #Jobs #RemoteWork #Translation #Editing #LegalMarketing

With September 16th just around the corner, now is a decisive moment to ensure your law firm is showcased in the IAM Patent 1000: The World’s Leading Patent Professionals. This prestigious directory showcases top patent practitioners and firms in over 60 jurisdictions worldwide. At Harpa, our expertise in Legal Directories transforms your complex submissions into compelling narratives. We ensure that your firm meets and exceeds the expectations of IAM’s discerning research criteria. Let us handle the details, from ensuring alignment with practice area descriptions to securing your firm’s place amongst the elite. Our dedicated team is adept at crafting submissions that reflect your firm’s unique strengths and achievements. Don’t let this opportunity pass to enhance your firm’s international presence. Contact Harpa now to boost your profile and achieve the recognition your practice deserves. #LegalDirectories #PatentLaw #IAM1000 #HarpaMarketing

Step into the future of networking with LinkedIn's new 'Videos For You' feature, designed to elevate your professional visibility like never before. What’s new? LinkedIn has introduced 'Videos For You,' a dynamic new section in your feed tailored to offer video suggestions, much like TikTok's ‘For You’ page. This new addition showcases videos in a vertical thumbnail view. As you browse horizontally, these videos spring to life without sound, offering a sneak peek at the content. Engage and expand By tapping on a video, you dive into a full-screen mode, immersively exploring content one swipe at a time. Prefer to browse more? Simply swipe up. Done watching? A quick tap on the back arrow whisks you back to your feed. Why is it a game-changer? This feature marks a pivotal shift in how video is integrated into LinkedIn, following a significant 34% surge in video uploads, as noted by LinkedIn's parent company, Microsoft. With this dedicated space for video discovery, LinkedIn is making it easier than ever to ensure your content reaches the right audience. Are you ready to leverage the power of video to enhance your visibility and influence on LinkedIn? Let Harpa Marketing guide you in making the most of LinkedIn’s new video landscape. Contact us today, and let’s create content that makes your brand stand out! #LinkedInVideo #DigitalMarketing #ProfessionalNetworking #HarpaMarketing

Ever wondered how your law firm could stand out in a competitive market? A fresh marketing approach might be your answer! In today's digital arena, having a strong online presence is critical for shaping client perceptions. Developing an engaging website, producing high-quality content, and maintaining a dynamic presence on social media are essential for boosting your firm’s visibility. Automation is also key to fostering marketing efficiency. From targeted email campaigns to lead nurturing, technology streamlines efforts, saving time and enhancing productivity. Another important strategy is effective SEO to climb search rankings and increase your firm's online visibility. Then, managing your firm’s reputation by monitoring and responding to client feedback becomes a priority to ensure your brand narrative remains positive. At Harpa, we specialise in adapting legal marketing strategies to meet modern demands. Connect with us to discover how we can help elevate your firm’s marketing approach and attract your ideal clients. #LegalMarketing #DigitalTransformation #LawFirmGrowth #HarpaMarketing