Active Partners

Active Partners

Venture Capital and Private Equity Principals

London, England 7,937 followers

We back and build the iconic consumer brands of tomorrow.

About us

Active Partners is a leading consumer-focused investment firm that backs and builds the iconic brands of tomorrow. We partner with visionary founders and support them to fulfil their ambitions through all stages of growth. Founded in 2004, our team of consumer specialists has a strong track record of building successful brands, bringing deep knowledge, operational experience, and an extensive network to all our partnerships. We invest in mission-driven, community-led brands and our investments to date include Rapha, Secret Cinema, LEON, Finisterre, Soho House, Honest Burgers, The Fold, Vinterior, TALA, Facetheory, Northern Monk, Code First Girls and Taylor & Hart.

Website
http://www.active.partners
Industry
Venture Capital and Private Equity Principals
Company size
11-50 employees
Headquarters
London, England
Type
Partnership
Founded
2004

Locations

Employees at Active Partners

Updates

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    7,937 followers

    It's been an exciting couple of weeks for the VIEVE team as they celebrate two major milestones - launching in SEPHORA and unveiling their first OOH campaign 💄👏 VIEVE is now available online and in-store at Sephora Bluewater, making their innovative and inclusive makeup accessible to many more people. To mark the occasion, they partnered with JENKI to bring a VIEVE x Sephora matcha cart to to Sephora HQ. Their new “Makeup That Gets You” OOH campaign captures the everyday, relatable moments of makeup routines with tongue-in-cheek slogans, showcasing the versatility of VIEVE's products. Keep an eye out for them on the tube, taxis and prominent billboards across London. Congratulations to Jamie Genevieve, Emma Dawson and the whole VIEVE team!

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    7,937 followers

    At our recent annual event, some of our early-stage founders shared a snapshot of the game-changing businesses they're building, their vision and how they plan to achieve it. Some of the founders who spoke included... 🧈 Toby Hoppy, Co-Founder of All Things Butter  All Things Butter is disrupting the butter aisle with its organic, double-churned butter made with milk from British, grass-fed cows and its unique flavoured butters. 🌎 Fed Pereira, Co-Founder of Lovetovisit.com Love to Visit is an experience booking platform that removes the friction between discovering and booking experiences online, offering thousands of small to medium attractions at great value. 👨 Angus Barge, Co-Founder of Mojo  Mojo is helping men build sexual confidence through science-led, expert created and clinically proven techniques, centred around digital therapeutics. 🥘 Jessica Leather, Co-Founder of Freja Freja is the UK's fastest-growing natural, high-quality bone broth brand, a functional food benefiting gut health, joint health, collagen production, menopause and more. ❤️ David Pruwer, Co-Founder of OurRitual OurRitual provides a new approach to couples therapy that combines weekly Expert sessions and personalised self-guided work through an app. ⛷️ Marcus Blunt, Co-Founder of Heidi  Heidi offers the most flexible ski holidays, connecting people to low-cost, high quality mountain destinations in a few clicks. ⌚ Christy Davis, Co-Founder of Subdial Watches Subdial is a digital platform for buying and selling pre-owned luxury watches, leveraging data and technology to create a transparent, engaging and low friction experience. 🐶 Josephine Rode Bager and Mikala Alexandra Wilson Skov, Co-Founders of Marleybones  Marleybones offers convenient pantry fresh dog meals with the nutritional benefits of home-cooked diet which can be kept at an ambient temperature. 👟 Dan Strang, Co-Founder of Coopah Coopah is a digital run coach bringing the medicine of running to the masses through personalised training plans, AI-powered feedback and community-driven motivational support. 🏫 Daniel Attia, Co-Founder of Creature Comforts  Creature Comforts is redesigning the entire vet experience by focusing on preventative pet care, vet satisfaction and tech enablement. 📍 Freddie Fforde, Founder of Patch Patch is a co-working space which doubles up as an events and community venue, creating opportunities for people, work and community on every UK high street. And several yet-to-be-announced investments... Watch this space!

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  • View organization page for Active Partners, graphic

    7,937 followers

    Congratulations to our portfolio company LeBlanq on the launch of its one-of-a-kind partnership with Virgin Limited Edition 🌟 Guests can discover the untouched beauty of the UNESCO World Heritage Trumantana mountain range in Mallorca, pedalling alongside Tour de France stage winner Juan Antonio Flecha and tasting seasonal local produce with Michelin star menus created by legendary Spanish chef, José Pizarro. Hear more from Richard Branson below ⬇️

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    Richard Branson Richard Branson is an Influencer

    Founder at Virgin Group

    As a very keen cycling enthusiast, I’m so excited to see Virgin Limited Edition is partnering with LeBlanq, creators of the world’s most wonderful cycling and culinary experiences. First stop is our stunning Son Bunyola Hotel in Mallorca from the 27th to the 30th of March, next year. A weekend of riding with cycling legends, dining with top chefs, and ultimate relaxation at our new hotel. Here's the full itinerary: https://virg.in/3ANOVh5

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    7,937 followers

    It was wonderful to see many of our founders, investors and advisors last week at Old Sessions House for our annual Early-Stage event. Throughout the evening, our guests had a chance to hear from the founders of our most recent investments about the game-changing businesses they are building. You could feel the energy and excitement in the room as each founder shared their bold vision to disrupt categories or create entirely new ones, building truly differentiated companies which are making consumers' lives happier, healthier and more sustainable. Since launching our Early-Stage fund over two and a half years ago, we've backed 31 companies across a breadth of consumer categories and remain hugely excited about the founders we meet and the opportunities to disrupt in the consumer market. Thank you to everyone who joined us and our community for the continued support. Watch this space for more to come about the event and our brilliant portfolio founders soon... 👀

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    7,937 followers

    Exciting news today as we announce our investment in Coopah, the Run Coaching App, which is on a mission to bring the medicine of running to the masses 👟 Coopah was founded by Pete Cooper after he turned to running to help with depression and anxiety following the loss of his mum and his best friend. During this time, he learnt the impact running can have to transform mental and physical health and set about creating Coopah alongside Dan Strang to help others experience running's transformational impact. Coopah offers personalized training plans, AI-powered feedback and community driven motivational support. The brands approachability and personalised approach, centred on promoting running as a means to improve mental wellbeing, really sets it apart in the market. Now Coopah has raised a £1.5m round co-led by ourselves alongside Redrice Ventures. London Marathon Events has also doubled down on its initial investment into Coopah last year, with other participants including notable athlete Alistair Brownlee MBE. The new funding will be used to scale marketing efforts and continue to invest deeply into the core product. Today they also announce that Gareth Nettleton has joined the team as CMO. Nettleton previously led global marketing at Strava from 2013-2021, helping the company scale to 100m+ registered athletes. Congratulations to Pete, Dan, Gareth and the Coopah team - we are excited to work with you to bring your community-first approach to runners everywhere! Read more: https://lnkd.in/e2_wiP7K

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    7,937 followers

    Free burger Wednesday 🍔 Tomorrow, every Honest Burgers Ltd restaurant will be giving out 100 double smashed burgers with homemade rosemary chips to celebrate the launch of their new smashed burger recipe. With nearly 4000 burgers up for grabs across their 39 sites, head on down to your nearest Honest at 11am 👀

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    7,937 followers

    More portfolio good news to end the week - NORTHERN MONK has raised close to £2m in its recent crowdfunding campaign, nearly doubling its £1m target. Co-Founder Russell Bisset commented: "Nearly 2,000 people joined the rising, and we’re really excited about our future with our new and expanded community by our side, as we look at tak[ing] on the goliaths of our industry.” The new funding will be used to drive three key initiatives: 🍺 Open a flagship London taproom 🍺 Improve the brewery operations and efficiencies 🍺 Turn their original home, The Old Flax Store, into the best craft beer visitor experience in the UK Well done to the whole Northern Monk team! Read more: https://lnkd.in/eSMeGVvx

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    Last week our Early-Stage Investor Billy Fox joined the rev™ London Consumer Investors Pitch event hosted by mediaforgrowth (MFG) and Pitchflix. Pitching alongside our friends at Pembroke VCT, Redrice Ventures, V3 Ventures, Piper, DN Capital, The Craftory and White Star Capital, Billy shared more about our investment approach with a room of consumer founders. What do we look for? 👀 Exceptional founders with a clear and bold long-term vision and the drive to create something defining. Founders bring the magic. ❤️ Brands with an edge that are building communities that inspire and delight consumers. They are creating intangible buzz and high levels of customer love. 🌍 Businesses and teams with a clear purpose who care about people and the planet. ⚡ Markets ripe for disruption, underserved with the potential to be much bigger and high-growth emerging consumer sub-categories.

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    7,937 followers

    Patch has officially opened its doors in Bournemouth, its fourth neighbourhood workspace 👏 Located on the first floor of the iconic Bobby's building, the vibrant new space already has over 70 members, including small teams, startups, solopreneurs, and freelancers. Check out its colourful interiors and design-led spaces below and book a tour here: https://loom.ly/OixeQYU Congratulations to Freddie Fforde, Paloma Strelitz and the whole Patch team!

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