Piper

Piper

Venture Capital and Private Equity Principals

London, London 7,083 followers

Building Brand Legends

About us

We are the investor-partner of choice for ambitious founders growing brand legends that make people’s lives healthier, happier, and more fulfilling, while helping them minimise their impact on the environment. This is our purpose. We invest in fast growing brands with sales of £5-50m. Started by founders, we are still a mix of founders, investors, brand strategists, digital innovators, talent and culture experts who have helped more than 50 brands become disruptive leaders across 70 countries, growing digital sales by over £500m and opened more than 250 stores, restaurants and bars. Our team of experts alongside our global community of brand leaders help our partner brands navigate their growth challenges and fast-shifting changes in consumer behaviour. Our invite-only skills-sharing Founders’ Collectives and Geekmeets are attended by hundreds of the most innovative brands every year. Investments include: Be At One Barking Heads Bloom & Wild Boden Bottlegreen Bruce's Doggy Day Care Flat Iron Forthglade Hickory's Loungers Maximuscle Mindful Chef Monica Vinader Mous Neom Organics Omlet Orlebar Brown Propercorn Rabbies The Rug Company The Thinking Traveller Turtle Bay Wattbike Wild Nutrition

Industry
Venture Capital and Private Equity Principals
Company size
11-50 employees
Headquarters
London, London
Type
Partnership
Specialties
Hospitality, Pets, Beauty, Food and Drink, Fashion Accessories, Sports and Fitness, Home Accessories, Lifestyle Accessories, Wellness, Health, Travel, Experiences, Premium F&D, Investment, Founders, and Socialising

Locations

Employees at Piper

Updates

  • Corporate gifting can be beautiful and thoughtful with sets from our partners, NEOM Wellbeing, Ancient + Brave | B Corp & Bloom & Wild. They each offer curated and personal service via their gifting teams, making the process simple for you and special for those receiving. NEOM - https://lnkd.in/ers5uURq Ancient + Brave - https://lnkd.in/dBE2Y7Gz Bloom & Wild - https://lnkd.in/eATp72V7

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  • Many many congratulations to our small group travel partner brand Rabbie's Tours for winning the Gold Award for Best Travel Company for Escorted Group Holidays (Large Company category) at the British Travel Awards! They said, 'This award is a testament to the passion, dedication, and customer-first approach of our amazing Rabbie’s team. We’re so proud of what we’ve achieved together and can’t wait to welcome even more passengers on unforgettable journeys next year!' https://lnkd.in/e3fddeds

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  • We were thrilled to collaborate with Palatine to demystify private equity for purpose led businesses in an article for The Mission Lit zine. The Mission Lit zine is x+why’s mini magazine for the Better Business community, by the Better Business community. Issue 002 - The Money Issue - is now live. From personal money mindset activities to practical investment tips to private equity insights, there’s something for every business and individual inside: FREE download here: www.missionlit.com  Pitch to feature your business in the next issue HERE: https://lnkd.in/eyTsFKwi

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  • We are delighted to announce that we have backed a management buyout of the world’s leading Asia-focused ‘cultural adventure’ brand, Inside Travel Group | B Corp™. We have invested alongside Cool Japan Fund クールジャパン機構, Japan’s sovereign wealth fund focused on investing in businesses that promote Japanese culture around the world. The brand is a thought leader in ‘cultural adventure’ travel, combining sights, both well-known and off-radar, with hands-on cultural experiences and a slice of everyday life. It connects travellers with people in each destination – guides, artisans, restauranteurs, retailers, locals and ex-pats – to bring the country to life. They also realized that current tour operator offerings didn't fully capture everyday Japanese culture, sparking a desire to share a more authentic experience with others. The market for travellers into Asia from the US, UK and Australia is forecast to grow rapidly, reaching £6.3bn by 2026. In 2024, ITG’s sales will exceed £65m, growing 33% from the previous year. Our investment will back the current founders Simon King and Alastair Donnelly alongside their senior leadership team. Our investment will help ITG maintain its leading position as the Asian specialist and enable the business to further drive brand awareness across the UK, US and Australia. It is the fifth investment from our seventh fund, and fourth in travel following our investment into Martin Randall in August 2024, Rabbie’s in June 2022 and The Thinking Traveller in November 2020. Dan Stern, Piper’s Partner, who led the deal, said: ‘We are excited to be backing the Inside Travel Group team for the next stage of growth. We have got to know the team over the years and have been incredibly impressed with how they have scaled the team across three continents and built a strong culture even with the backdrop of Covid. Our consumer insight work shows that the market size for Asia-focused travel is large and growing quickly. Travellers are more than ever seeking out trusted destination specialist travel brands. ITG are experts in this area, thought leaders in cultural adventures, who deliver industry-leading satisfaction levels among clients and high levels of word-of-mouth recommendations.’ Read more about the investment here - https://lnkd.in/eQ-9XSiU

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    7,083 followers

    We are proud to share our partner brand The Thinking Traveller's first impact report. We believe all companies need to embrace the journey to embedding sustainability into their business, celebrating the successes and being open about the challenges. Transparent reporting is key to this, and this report focuses on what they've already achieved, and what they want to achieve next. A message from, Allie Crawford, CFO of The Thinking Traveller & Sustainability Champion 🌍 'Our journey is driven by listening, learning, and improving—together with our clients, villa owners, suppliers, and teams. As proud members of Travel by B Corp and through our partnership with the Conservation Collective, we’ve supported impactful environmental projects across the Mediterranean. We believe thoughtful, sustainable tourism can be a powerful force for good.' Read more and the full report here - https://lnkd.in/errdkx4Q

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    7,083 followers

    For the fourth episode of season 6 of the Piper podcast, How I Grew My Brand, Mary Nightingale sat down with Anjum Anand and Adarsh Sethia, husband and wife co-founders of the authentic Asian meal kits brand, The Spice Tailor Limited. They exited the business in 2022, selling to Premier Foods. Now removed from the day-to-day, they have a perspective on their experience that only comes with distance. After a 10-year journey, they feel pride in their accomplishment. As they should, having grown the business to £17m with a curated range of 27 products across all the major supermarkets. The brand saw particular success internationally, with around half the sales coming from Australia and Canada. Hear the full story and all their insights in the podcast, available on all major podcast players. We hope you enjoy, and we will be back with a new series next year. https://lnkd.in/esyUR9rU

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    7,083 followers

    When our partner brand, Turtle Bay Restaurants, told us they were trialling a 4 day working week for managers and kitchen teams we were excited and hopeful that the goals would be achieved. Now, four years later, the results are undeniable - increased stability, highter engagement and better work life balance. A win for the business and their teams alike.

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    12,273 followers

    🌟Hospitality Reimagined: The 4-Day Working Week🌟 Let's face it—hospitality has long had a reputation for poor work-life balance. Our managers and chefs felt it too, and we knew something had to change. That’s why, back in 2020, we created our ‘4 Days at the Bay’ working model, aiming to create a better rota system for our salaried management and kitchen teams to work 4 days a week.   The goal? To have the right people in the right place at the right time, whilst improving work-life balance, consistency, and business performance. After trialling it, the results spoke for themselves. 📈 ✅ Increased stability  ✅ Higher team engagement ✅ Better work-life balance. By 2024, all salaried managers and kitchen teams were on the 4 Days at the Bay model. We are proud to share that management stability as of September 2024 is at 82%, and our engagement survey results have hit an all-time high of 87.3% (with an 84% participation rate😉) 🎉 This isn’t to say we’ve perfected it, but if you’re in a decision-making role on the ways of working within a hospitality company, it’s something worth exploring. Get in touch if you want to know more, we would like to share our knowledge and learning to help drive positive change in our industry. And if you’re a manager looking for a role where balance and satisfaction matter, join us at the Bay. 🐢👋 One love, Kayleigh Micklethwaite Head of HR & Recruitment

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    7,083 followers

    We are so pleased to share that our partner brand NEOM Wellbeing has launched in Boots UK. Available online now, and in stores at the end of October. https://lnkd.in/eumTtQM4

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    30,613 followers

    EXCITING NEWS: NEOM Wellbeing has launched in Boots UK !! You can now shop your favourite NEOM products online and at selected Boots stores, from the end of October.   Leanna Zaman, Boots Beauty Specialist, said “We’re seeing more consumers hack their dopamine levels by elevating their everyday beauty routines with mood-boosting scents, textures and colours. Your regime doesn’t have to be complicated to be effective – simply switching up your daily routine in small ways means you can easily incorporate more wellbeing practices into your week. These effortless sensorial experiences can help you to reframe your mindset, whether you want to uplift or wind down after a long day.”   The NEOM team are proud to be launching with one of UK’s top Beauty and Wellness Retailers. We are ready to support Boots customers around the UK on their wellbeing journey to achieve better sleep, less stress, more energy and a mood boost, with our 100% natural fragrances, which deliver proven wellbeing benefits. 💜 #NEOMWellbeing

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    7,083 followers

    Huge congratulations to Kate Prince, founder of our partner brand Ancient + Brave | B Corp, for being named in the #LDCTOP50 Most Ambitious Business Leaders of 2024 and receiving the Growth Award! 'The Growth Award, which recognises the business leader who has driven significant growth within their business, went to Kate Prince of Ancient + Brave. Former lawyer Kate started the business from her kitchen table in 2018. Her range of sustainably sourced collagen, blends and supplements are now sold online and in retailers across 22 countries and are so popular that the brand has grown 1,000% over the past three years. Kate’s predominantly female team of 55 people also make up one of the highest scoring B Corp wellness brands in the world.' https://lnkd.in/eAfk4yhJ

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    35,001 followers

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