Active Partners’ Post

It's been an exciting couple of weeks for the VIEVE team as they celebrate two major milestones - launching in SEPHORA and unveiling their first OOH campaign 💄👏 VIEVE is now available online and in-store at Sephora Bluewater, making their innovative and inclusive makeup accessible to many more people. To mark the occasion, they partnered with JENKI to bring a VIEVE x Sephora matcha cart to to Sephora HQ. Their new “Makeup That Gets You” OOH campaign captures the everyday, relatable moments of makeup routines with tongue-in-cheek slogans, showcasing the versatility of VIEVE's products. Keep an eye out for them on the tube, taxis and prominent billboards across London. Congratulations to Jamie Genevieve, Emma Dawson and the whole VIEVE team!