AB Tasty

AB Tasty

Software Development

PARIS, France 25,888 followers

Your customer experience optimization partner.

About us

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

Industry
Software Development
Company size
201-500 employees
Headquarters
PARIS, France
Type
Privately Held
Founded
2009
Specialties
A/B testing, Multivariate tests, Landing page optimization, Conversion rate optimization, CRO, Website optimization, Website customization, Personalization , Digital Transformation, Artificial Intelligence, Customer Experience, and User Experience

Products

Locations

Employees at AB Tasty

Updates

  • Wondering why your digital experiences are falling flat? 🤔 These 3 stats prove that personalization is essential to your optimization strategy. Today’s online shoppers not only want personalization—they expect it. Personalization makes shoppers feel seen and valued, which translates to higher loyalty (and conversions 🚀) for your brand. Click through to see why personalized experiences work so well. 🤩 And for a deep dive into revamping your personalization strategy, download our e-book “The Expert’s Personalization Playbook” here ➡️ https://lnkd.in/exCgV925 #personalization #segmentation #experienceoptimization

  • View organization page for AB Tasty, graphic

    25,888 followers

    When you win, we win. 🎯 From onboarding to optimization, our Customer Success Team is by your side, offering expert guidance and real partnership to help you build better experiences. “Client customer support is great - our Customer Success Team Lead, Scarlett Tuplin has been amazing and very helpful with getting everything set up and moving forward with progress.” - Verified G2 review from Alex B. With AB Tasty, you don’t just get a platform. You get a partner committed to helping you reach your goals and beyond. 🚀 #customersuccess #oneteamonedream #customerexperience

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  • Inconclusive results got you puzzled? 🧩 Crack the code with personalization! Are your test results not delivering as expected? It can be frustrating, but it’s never a waste of time! Each test reveals valuable insights—whether it’s learning what features don’t fit or what your users don’t want. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 👉 Segment your users into the right categories 👉 Deliver a personalized experience When testing hits a wall, personalization breaks through. Personalize with precision using AB Tasty’s EmotionsAI. Dare to go further with AB Tasty. 💡 #personalization #segmentation #marketing #experimentation

  • View organization page for AB Tasty, graphic

    25,888 followers

    Spotify Wrapped is here! 🚀 Here’s how the 1000 Experiments Club shaped up in 2024: 📈 33% follower growth 🎧 74% new listens 🎙️ Season 4 with 4 new episodes 🥇 Top episode: Taking an Outcome-Driven Approach ft. Ruben de Boer This year, our guests brought diverse experiences, but they all agreed on one key principle: experimentation isn’t just about running tests—it’s a culture. From embracing failure to leading with data, diving into personalization, and beyond, they’re reshaping the experimentation industry. And you—our listeners—are part of this transformation, too. 🙌 Thank you for tuning in, sharing, and joining the conversation. We’ll see you in 2025 when we kick off Season 5! #1000experimentsclub #experimentation #experienceoptimization

  • Don’t test your luck, test with insight! 🧪 Inconclusive results? We’ve all been there! But personalization can help you dodge the guesswork and get insights that count. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 💸 High-value users love easy access, not discounts. 📊 Analytics + machine learning = spot-on segmentation. 🎭 EmotionsAI personalizes in real time for instant impact. Personalize smarter, optimize faster. Dare to go further with AB Tasty. 💡 #personalization #segmentation #marketing #experimentation

  • Consider our team an extension of yours. ✨ When you partner with AB Tasty, our Customer Success Team is with you every step of the way to better and better. “I can't say enough wonderful things about our Customer Success Manager, Justin, as well. He's always been able to answer every single one of my questions, no matter how ridiculous, big or small, or how in the weeds it was. He's brilliant, he's prompt, and he's a blast to chat with.” - G2 review from Katie P., Marketing Operations Manager #customersuccess #oneteamonedream #customerexperience

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  • Don’t test your luck, test with insight! 🧪 Inconclusive results? We’ve all been there! But personalization can help you dodge the guesswork and get insights that count. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 💸 High-value users love easy access, not discounts. 📊 Analytics + machine learning = spot-on segmentation. 🎭 EmotionsAI personalizes in real time for instant impact. Personalize smarter, optimize faster. Dare to go further with AB Tasty. 💡 #UX #personalization #segmentation #experimentation

  • Stache Some Festive Cheer 🎅🏼 Ready to add a little joy to your season? Join AB Tasty’s holiday advent calendar for 12 days of merry moments! Each day, we’ll bring you a new festive surprise — think trivia games, fun challenges, and unique holiday treats to lift your spirits. It’s the perfect way to bring a bit of seasonal cheer into your day. ✨ Sign up and let’s make your countdown to the holidays unforgettable! Link in comments.

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  • Every customer has different needs, wants, and influences when shopping online, and the brands that stand out understand that. 🛍 Our latest e-book, “The Expert’s Personalization Playbook” is designed for those who have mastered experimentation and are ready to dive into more advanced personalization. Explore topics like client-side versus server-side personalization, how to leverage data lakes and analytics, advanced audience segmentation, AI tools, and much more. Ready to make digital experiences more personal? ✨ Get your copy here: https://lnkd.in/exCgV925 #personalization #segmentation #experienceoptimization

  • Unwrap a new surprise every day! 🎁 This season, we’re bringing you 12 days of interactive fun with AB Tasty’s holiday advent calendar. Each day, discover something festive waiting to brighten your inbox — from quick games to optimization trivia, every morning will feel like a mini celebration. 🎅🏼 Join the countdown and make your season sparkle with daily joy and holiday spirit! Link in comments.

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