Ruben de Boer
Amsterdam, Noord-Holland, Nederland
9K volgers
Meer dan 500 connecties
Info
✔ Lead CRO manager/consultant with 15+ years experience
🏆 Winner multiple…
Services
Artikelen van Ruben
Bijdragen
Activiteit
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Are you using Microsoft Clarity in the EU (and others)? Make sure you have consent. Just got this email from Microsoft Clarity. I guess the post by…
Are you using Microsoft Clarity in the EU (and others)? Make sure you have consent. Just got this email from Microsoft Clarity. I guess the post by…
Gemarkeerd als interessant door Ruben de Boer
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Last month, I was honored to be the opening keynote speaker at Conversion Hotel. In my following LinkedIn posts, I will cover all questions I…
Last month, I was honored to be the opening keynote speaker at Conversion Hotel. In my following LinkedIn posts, I will cover all questions I…
Gedeeld door Ruben de Boer
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Increasing experimentation velocity by addressing technology challenges, empowering teams, and fostering collaboration 🚀. These are my main…
Increasing experimentation velocity by addressing technology challenges, empowering teams, and fostering collaboration 🚀. These are my main…
Gemarkeerd als interessant door Ruben de Boer
Ervaring
Opleiding
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Rotterdam School of Management
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Activiteiten en verenigingen:Held different positions at Study Association RSM
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Activiteiten en verenigingen:Held different positions at Study Association RSM
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Licenties en certificaten
Publicaties
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When experimentation starts as a solution to raise ROI: The pitfall of not having the right scope for experimentation ROI
EASE 2022: The International Conference on Evaluation and Assessment in Software Engineering 2022
Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling…
Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling up.
Andere auteursPublicatie weergeven
Onderscheidingen
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Finalist Experimenation Culture Community Award
Experimentation Culture Awards
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Winner Experimentation Elite industry award
Experimentation Elite
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Winner Experimentation Culture Rising Star award
Experimentation Culture Awards
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Winner Experimentation Elite CRO Agency Team of the Year Award
Experimentation Elite
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Winner Experimentation Elite Practitioner of the Year Award '23
Experimentation Elite
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Finalist Experimentation Culture Awards 2021 - Individual category
Experimentation Culture Awards
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Anderen hebben Ruben de Boer genoemd in Nederland
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Ruben de Boer
Teacher/researcher at HKU and PhD candidate at EUR
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Ruben de Boer
Sr. Medewerker Deskundigheidscentrum HR bij Ministerie van Defensie
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Ruben de Boer
Business Analyst - Vattenfall
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Ruben de Boer
Senior First Officer B777 at Qatar Airways
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