Ruben de Boer

Ruben de Boer

Amsterdam, Noord-Holland, Nederland
9K volgers Meer dan 500 connecties

Info

✔ Lead CRO manager/consultant with 15+ years experience
🏆 Winner multiple…

Services

Artikelen van Ruben

Bijdragen

Activiteit

Ervaring

  • Online Dialogue grafisch

    Online Dialogue

    Utrecht, Netherlands

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    Amsterdam Area, Netherlands

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    Utrecht Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam

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    Haarlem, The Netherlands

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    Utrecht, The Netherlands

Opleiding

  • Rotterdam School of Management, Erasmus University grafisch

    Rotterdam School of Management

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    Activiteiten en verenigingen:Held different positions at Study Association RSM

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    Activiteiten en verenigingen:Held different positions at Study Association RSM

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Licenties en certificaten

Publicaties

  • When experimentation starts as a solution to raise ROI: The pitfall of not having the right scope for experimentation ROI

    EASE 2022: The International Conference on Evaluation and Assessment in Software Engineering 2022

    Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling…

    Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling up.

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Onderscheidingen

  • Finalist Experimenation Culture Community Award

    Experimentation Culture Awards

  • Winner Experimentation Elite industry award

    Experimentation Elite

  • Winner Experimentation Culture Rising Star award

    Experimentation Culture Awards

  • Winner Experimentation Elite CRO Agency Team of the Year Award

    Experimentation Elite

  • Winner Experimentation Elite Practitioner of the Year Award '23

    Experimentation Elite

  • Finalist Experimentation Culture Awards 2021 - Individual category

    Experimentation Culture Awards

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