AB Tasty’s Post

Define objectives before building It’s time for round three of Optimization Snaps with Aimée Hart, Principal CX Consultant at Tryzens Global! Experimentation can be incredibly rewarding, but it also comes with its challenges. Aimee’s top tip? Start by defining clear goals that directly benefit your customers. Keep in mind the essentials: manage risk, set objectives, and focus on delivering real value to your audience. #optimization #roadmap #digitalCX Stay focused, stay strategic. Dare to go Further with AB Tasty. 

When the right amount of caffeine fuels the marketing mind, productivity and creativity soar to new heights, transforming the ordinary into the extraordinary. . . . Glad I've Creatosaurus - Stories Matter! . . . Follow Marketing Moron for more marketing memes . . . Tag your marketing buddies 👇 . . . [marketing, caffeine, productivity, creativity, balance, performance, optimization, efficiency, focus, energy, digital, advertising, branding, strategy, analytics, metrics, insights, innovation, problem-solving, decision-making] . . . #marketing #caffeine #productivity #creativity #balance #performance #optimization #efficiency #focus #energy #digital #advertising #branding #strategy #analytics #metrics #insights #innovation #problemsolving #decisionmaking

Benchmarking against best practices? Ironically, it might be the riskiest thing to do for your brand. About Our Guest Adam Morgan Partner, eatbigfish: Brand and Marketing Consultant Listen to the Complete Episode Here. YouTube https://lnkd.in/gQ85UkiQ Spotify https://lnkd.in/gvKJYC58 Timestamps 0:54 - About Adam 3:23 - Defining Dull 4:28 - The data sources of Dull 6:16 - Mediocrity inspired this research 10:01 - 4 the horseman of the dull-ocolypse 14:10 - Do dull ads influence consumer perceptions 17:33 - Optimizing to the average 18:27 - Sponsor - Quatical: Fractional Marketing Leadership 20:46 - The Smarter we get, the duller we get 22:07 - The financial impact of Dull 24:49 - Is average ad creative actually responsible? 27:34 - What makes impactful communication 30:15 - Emotion is more than tears 34:05 - Insurance industry has raised the B2B bar of creativity 36:19 - The % of B2B ads that are dull 41:07 - Attention & reach are different 43:03 - Dull inputs lead to dull outputs 44:10 - What is Risk and what is responsible 48:21 - Using AI in ad creative 52:52 - More about Adam 54:04 - Post Pod with Vassilis & I References Risk & Responsibility: A lesson in creative responsibility https://lnkd.in/gaPte-dQ Let's Make This More Interesting | Adam's Podcast https://lnkd.in/gqrj82ux The Cost of Dull with Peter Field — The Challenger Project | The Home of Challenger Brands https://lnkd.in/g5r9vQ_X Let's Make Your Brand More Interesting | Inc.com https://lnkd.in/g8435DMq The £10m cost of dull advertising | WARC https://lnkd.in/g4B4czJv #AdCreative #MarketingEffectiveness #Creative #Strategy #Advertising

Insurance industry raising the B2B bar for brand/positioning/marketing creativity! This is great! It's time for more of the [traditionally perceived] 'dull' industries to move to stand-out! Adam Morgan like B2B for the same reasons as we do, massive markets that matter! #USP #proposition #positioning #marketing #insurance

Performance marketing is as much about learning from the misses as it is about celebrating the hits. Realising this early can significantly increase the odds of success. Audience preferences are ever-changing and are always evolving. What resonates today might not be tomorrow. Algorithms are always a black box. What works today might not work tomorrow. More I think what keeps me doing this for a living boils down to the unpredictability and the constant change – it’s what excites me and keeps me on my toes. Key lesson: Stay agile, be curious and keep experimenting 🚀 #performancemarketing #bigboost

When life gives you algorithms, make engagement lemonade! 🍋 1. Platforms change, algorithms evolve - but creativity always wins. 2. Focus on engagement, not just reach. A loyal audience > vanity metrics. 3. Test, tweak, repeat. What worked yesterday might not work tomorrow. 4. Content is king, but connection is the crown jewel. Embrace the chaos. Turn the algorithm challenge into an opportunity! #DigitalMarketingTips #Algorithms #ContentIsKing

Ahem.... well that's just showing off 👀 Yes, yes, we are... 👸 It’s that time of year when brand and marketing managers are busy hatching plans for 2025, and we want to catch your eye. 😉 We’re seeing a growing need for creative collaboration with in-house teams to bring the big ideas to life. What do you need from your agency... Time & Flexibility ✅ Skills ✅ Big ideas ✅ Know how ✅ One team ✅ Results ✅ We've got you 💯 And let’s be honest—an AI bot might whip up whimsical food imagery, but nothing beats the real thing. 🤤 Content that stops the scroll makes mouths water and connects brands with their audience in unforgettable ways. Here’s a glimpse at our latest showreel, packed with some of our proudest moments from the year so far. What's your favourite? #socialmediaagency #foodandrink

Finding the perfect balance between creativity and data-driven decision making is key in today's marketing landscape. In this episode of the Marketing Brew, we discuss the importance of being creative while also ensuring a seamless user experience. It's crucial to create something unique and captivating, but not at the expense of functionality. Sometimes, starting simple and testing the waters can lead to better results than investing heavily in a highly creative concept. The beauty of digital marketing lies in the ability to analyze and optimize campaigns based on real-time data. So, let's embrace creativity while staying agile and adaptable. Thank you to David and Matthew for joining me in this insightful discussion. If you have any topics you'd like us to cover in future episodes, please leave a comment below. #MarketingBrew #CreativityAndData #DigitalMarketing

Episode 2 is officially in the books and here's a quick clip from Episode 1 about the balance between creativity and data-driven decisions. Let me know your thoughts in the comments.

Sequel has never just been a webinar tool. And today marks an exciting milestone that showcases Sequel as something greater – The video solution for data-driven marketers. 👏 Joining the Sequel.io Team a year and a half ago I knew that Sequel was going to make waves in the MarTech industry. 🚀 We were the first video solution that allows teams to natively embed and engage audiences on their website 🚀 We were the first video solution to collect and put more first-party data back in marketers hands 🚀 We were the first video solution to come our with AI video repurposing And believe it or not, that's just the tip of the iceberg!! We have something BIG coming that's going to put even more actionable data into marketers hands to drive growth through their video strategies. Being a data-driven marketer myself, I've been fortunate to get first-hand access to a solution that has solved SO many challenges around: 👉 Engaging audiences within owned media environments 👉 Having more insight into the customer journey 👉 Collecting and making sense of data that's truly actionable And working with a founder that has a data-driven marketing background has been insanely inspiring! ⭐️ Shout out to Oana Manolache for being the OG Marketing Game Changer! I couldn't be more proud of what our insanely brilliant team has been able to achieve when faced with tight deadlines, economic uncertainty, and whatever the world decided to throw at us! 💜 No matter what, we've still seen amazing growth and data-driven marketers from around the world be WOW'd by what we've built. I can't wait to spill the beans on what's next 😉 #GameChangers #DataDriven #Marketing #Growth #Launch #Brand