I see some issues I don't understand re. the ads because advertisers, not Google, pick keywords and landing pages. How would this rating be fed back into the look to help those purchasing ads?
This sort of brings up the issue of link popularity because there seems to be a "chicken vs egg" matter.
How does a link (or ad) gain popularity in the first place? If it is to be based on merit as demonstrated by links and if a site does not rate high enough to be found, how does anyone decide it the site rates a link in the first place?
How will this same "Chicken vs. egg" issue be resolved with ads based on merit? If they are way down the list because they don't "rate" how does the buyer know this and how do they improve the ad?
Are the ad prices going to be adjusted upward for higher rated ads and downward for lower rated?
Reply to stuffdone Check this out for the detailed pricing and ranking policy: http://www.google.com/adwords/learningcenter/ And to answer quickly for the "chicken vs egg" question. We give fair chance to every new advertiser on which we don't have a past data to learn on. Also in the Adwords Learning center you can find some direction about the desired content of your ads and landing pages. Alek Icev
In English, please
ReplyDeleteI see some issues I don't understand re. the ads because advertisers, not Google, pick keywords and landing pages. How would this rating be fed back into the look to help those purchasing ads?
ReplyDeleteThis sort of brings up the issue of link popularity because there seems to be a "chicken vs egg" matter.
How does a link (or ad) gain popularity in the first place? If it is to be based on merit as demonstrated by links and if a site does not rate high enough to be found, how does anyone decide it the site rates a link in the first place?
How will this same "Chicken vs. egg" issue be resolved with ads based on merit? If they are way down the list because they don't "rate" how does the buyer know this and how do they improve the ad?
Are the ad prices going to be adjusted upward for higher rated ads and downward for lower rated?
Very Interesting Google!
ReplyDeleteCan you give us some more feedback on what that will do to our current ads?
Mastercraft Exteriors
Reply to mastercraft_exteriors.
ReplyDeleteAll of the current ads are affected by the Quality scores that Google computes on them.
Alek Icev
Reply to stuffdone
ReplyDeleteCheck this out for the detailed pricing and ranking policy:
http://www.google.com/adwords/learningcenter/
And to answer quickly for the "chicken vs egg" question. We give fair chance to every new advertiser on which we don't have a past data to learn on. Also in the Adwords Learning center you can find some direction about the desired content of your ads and landing pages.
Alek Icev
How about the "chicken n egg" as it relates to general search, not AdWords?
ReplyDelete