Brendan Hodgson

This is an important piece of work by #Mepra and one that we should all consult as we continue to navigate the AI landscape. Fantastic and timely work by Margaret Flanagan and team. #communications #AI

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Got a phone call today asking: Do you interview only C-suite executives? I said, no. It's because of stories like this: Campaign Middle East spoke to Nour H. - a mother first, a marketer next, who explained why it's time to rewrite the playbook. While traditional marketing hammered on about the 7Ps of marketing, including product, price, place, promotion, people, process, and physical evidence, the new era of marketing has also demanded a few more Ps such as purpose, personalisation, and co-creation partnerships. But in the pursuit of "purpose" within positioning, brands shouldn't forget the end goal (beyond sales) of creating real value, having a real impact, and solving a real problem to ease people's lives. Thank you, Nour, for an open, honest, and candid conversation, proving the on-the-ground, raw impact of effective campaigns.

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APCO's Climate Action Confidence Tracker reveals a significant gap between public awareness and perceived corporate action on climate. In a blog post below, Mamoon Sbeih, APCO's MENA president, explores five key strategies for communicators to bridge this gap and drive real change. #climate #climateaction #sustainability #corporateresponsibility #uncommonground

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🌟 Navigating the competitive tech landscape requires a distinctive brand identity. Our latest blog explores innovative brand positioning strategies designed to make tech companies shine. Discover how to articulate your unique value proposition, weave a compelling brand story, and leverage customer testimonials to enhance credibility. 🚀 Committed to helping scaleup companies craft strong, memorable brands, we offer insights that pave the way for you to carve out your own unique space in the market. Dive into these strategies and begin shaping your standout brand identity now! #TechIndustry #BrandPositioning #MarketingStrategy #BlueCactusDigital 🔗 Explore the full insights and start your journey today! https://lnkd.in/ene4xfsu

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"56% of influencers in MENA are either neutral or uncertain about using AI in their content. The rest are twice as likely to be positive than negative." The new InfluAnswer Arabia 2024 report by Weber Shandwick MENAT shows that content creators in the region value stronger, longer, closer relationships with brands, and are posting more about causes they personally care about. This report aims to elevate the perspectives of content creators across the MENA region, and shares insights for brands to build stronger and more powerful partnerships. Above all, the report hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the Middle East and North Africa. #InfluAnswerArabia #WeberShandwickMENAT Download 👇 https://lnkd.in/dvqb3Vu6

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"Hey New Siri" Apple has introduced "Apple Intelligence," a powerful suite of #AI features set to transform our devices while emphasizing #sustainability and user privacy. The highlight is a major overhaul of #Siri , which now accepts both voice and text prompts, remembers past interactions, and can interact with on-screen content like texts and photos. Siri’s enhanced natural language processing and expanded integration with both first-party and third-party apps promise to make it more intuitive and indispensable in daily tasks. Additionally, the integration of #ChatGPT into Siri is set to further boost its capabilities, providing more comprehensive and intelligent responses. Read more in my feature for صحيفة الشرق الأوسط #AI #Sustainability #TechInnovation #Apple #Siri https://lnkd.in/gjsS_gjS

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📢 “𝗟𝗼𝗻𝗱𝗼𝗻 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 & 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻: 𝗪𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗮𝗿𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 🇨🇳 𝗯𝘂𝘆𝗶𝗻𝗴 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀 🏠 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀?” Tomorrow (19th June) we at 11K | China-Specialist Communications Consultancy are going to publish a new China thought leadership paper on this timely subject, in partnership with Regal Regal London (MENA) Regal London (APAC) 🚀. 💡Below are some of top key findings from 13 interviewed experts across different sectors in the UK and Asia. Full report will be available tomorrow. 📎 London, as a global financial hub, continues to be an attractive proposition for Chinese property investors. It is seen as stable and secure, as well as something of a safe haven or medium and long-term investment. 📎 A new generation of well-educated Chinese buyers are looking for properties in which to live, study, settle and raise families, so the environment in which those properties are located is very important. 📎Traditional residential areas such as Richmond, Highgate, Greenwich and Hampstead will always be popular, but regenerated districts in places like Wembley, Colindale and Stratford are increasingly attractive to Chinese buyers.  📎Locations slightly further outside London, but with efficient transport links – such as Watford and St Albans – are increasingly valued for the amount of space they offer compared to similarly-priced properties in central London. 📎Education is a still a huge driver for the Chinese when it comes to property investment decisions and there is no sign of this changing in the foreseeable future.  Were you surprised by any of these findings? _______ Thank you all our experts for your most valuable insights (not in order):  Jacob Sullivan｜Robert Kerr｜曹锦玥 Winnie Jinyue Cao｜Sarah Wei Lau｜陳思銘 Samuel Sze Ming Chan｜Liam Monaghan｜Jenny Dong｜Rafael Steinmetz Leffa｜Susan 🇬🇧 Fang｜Simon Green  ｜Yuchen Xia｜Peter Fenyves｜Chloe Yap Watch this space! More to come tomorrow... With best wishes, Sally Maier-Yip 葉運珍 ✨ #realestate #UK #China #property #residential #report

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Diving deep into the realms of technology and innovation during my recent interview! Exploring Artificial Intelligence revolutionizing tech with smart systems, Continuous Innovation driving market needs, Advanced Entrepreneurship fostering leadership, and Constructive Social Interaction building strong communities. These key points emphasize the significance of tech, creativity, entrepreneurship, and social connectivity in modern success. Embraced these pillars for a brighter future with the media presenter Pascal Bitar hosting Captain Rabih ربيع بعلبكي and Professor Noura Merhabi Follow the below link to watch the full episode: https://lnkd.in/dH7hKURk . #AI #Innovation #Entrepreneurship #SocialInteraction #TechTalk #DigitalTransformation #DigitalMedia #DigitalMarketing

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#Oman publishes draft 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗣𝗼𝗹𝗶𝗰𝘆! The Ministry of Transport, Communications and Information Technology - Oman published a draft 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗣𝗼𝗹𝗶𝗰𝘆 and has announced a public consultation for the new document. The policy aims to create a comprehensive framework to leverage #AI technologies while ensuring ethical use and protecting individual rights. The 14-page document aims to define policy for the covernance of data and the development and use of AI in the Sultanate of Oman. Goals include harnessing AI to achieve digital economy goals, creating a supportive legislative and technological environment, raising public awareness, and promoting responsible AI use. The public consultation invites opinions from individuals, experts, academics, and decision-makers. Read the story in Muscat Daily: https://lnkd.in/dAGmNd48 View the MTCIT's public consultation page https://lnkd.in/dt6EkkJe 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘦 𝘈𝘓𝘓 𝘮𝘺 𝘧𝘶𝘵𝘶𝘳𝘦 𝘱𝘰𝘴𝘵𝘴? 𝘊𝘭𝘪𝘤𝘬 🔔 𝘰𝘯 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘱𝘢𝘨𝘦. Want to receive my weekly news digest straight to your inbox every Thursday morning? https://lnkd.in/dij4qFi5 Trying to position your tech venture as a leader in its space? That's what I do! https://lnkd.in/dwQ5JMtm #MiddleEastAINews [ Image credit: Oman News Agency] [ 40% 𝘈𝘐 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘵𝘦𝘹𝘵 | 60% 𝘏𝘶𝘮𝘢𝘯 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 | 𝘏𝘶𝘮𝘢𝘯 𝘦𝘥𝘪𝘵𝘦𝘥 ]

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𝑭𝑶𝑳𝑳𝑶𝑾 ➡ SALMAN | 𝑹𝑬𝑷𝑶𝑺𝑻 🔄 | 𝑪𝑶𝑴𝑴𝑬𝑵𝑻 💬 SALMAN QADIR ⋆ Research has documented the importance of consumers as a source of #innovation. Consumers primarily innovate out of non-monetary #motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of consumer innovators are commercializing their work. Rooted in their different #motivation to innovate, consumer innovators’ #pricing decisions may differ systematically from those of #commercial firms. The consideration of this background may also affect price evaluations of customers. Investigating these aspects is relevant for : (a) #consumer innovators, to shape and validate #marketing strategies, (b) #business administration, to respond to consumer #innovators as #competitors, and (c) economists, to understand the #market impacts of the commercialization of consumer innovations.

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🌐 “Trust in AI cannot be assumed—it must be earned.” A recent Deloitte survey offers insights into the opportunities and risks which this new technology creates. From my reading, communications professionals should take note! While consumers are not worried about AI itself, they do feel concern about professionals potentially relying too heavily on it, representing a threat to their own expertise. Generative AI describes algorithms which can create new content based on the data they’ve been exposed to. From synopsising news articles, making investment recommendations, or offering medical advice, the technology can help people to make more informed decisions. The Deloitte survey shows that nearly three-quarters (73%) of respondents trust AI to generate summaries of news articles, while 67% trust it to create better work experiences for employees. For communications professionals, this is good news, not least considering the efficiencies that come from using GenAI effectively. However, a word of warning. Trust, transparency and regulation are crucial. The European Union’s AI Act is a highly comprehensive response to ensure the responsible use of AI, and address concerns related to privacy, data security, and bias. Yet, regulation must be augmented by a responsible and proactive approach from businesses – including communications professionals. According to Emmanuel Adeleke, writing in The Irish Times this week, “When used correctly, AI can empower professionals to make better decisions, faster, and with more accuracy. But its success will continue to hinge on one key factor: trust. To build and maintain this trust, businesses must focus on making AI understandable and transparent. This includes clear communication about how AI is being used. Ensuring AI is used responsibly, in conjunction with appropriate safeguards and keeping human judgment at the centre of the process, is essential to unlocking its full potential.” Read the full article here: https://lnkd.in/efaBiTkR #AI #GenAI #Communications

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This collaboration presents a great opportunity for the UAE to enhance its position as a global AI hub, providing a valuable platform for partners and customers, including government entities (ADGEs) and private sector companies, to innovate and grow through the utilization of cutting-edge AI and no-code/low-code platforms, as well as data fabrics. The addition of Microsoft's President, Brad Smith, to G42's Board of Directors reinforces the companies' aligned vision and dedication to advancing AI technologies responsibly and securely. By leveraging G42's expertise in AI, along with Microsoft's technological prowess, this investment paves the way for UAE entities to boost their capabilities and unlock new avenues for growth and innovation. The combination of AI, no-code/low-code platforms, and data fabrics offers a powerful toolkit for organizations to streamline processes, enhance decision-making, and drive digital transformation initiatives with greater efficiency and reliability. Overall, this strategic collaboration represents a significant opportunity for the UAE to solidify its position as a global AI leader, while empowering its government agencies, businesses, and partners to harness the full potential of AI and emerging technologies in a secure and responsible manner. #AI #Innovation #StrategicPartnership #Growth #Transformation #Microsoft #G42 #AbuDhabi #ADGov #ADGEs

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On bridging the #climate #communication gap, as extreme weather becomes the norm, the climate crisis demands urgent action. APCO’s Climate Action Confidence Tracker reveals a critical disconnect: while concern is high, many doubt enough is being done. This article highlights five essential steps for companies to close this gap—starting with clear, relatable communication. Read more to discover how together we can make a difference: https://lnkd.in/e8YU2nPX #ClimateAction #Sustainability #NetZero #CorporateResponsibility #Environment #UncommonGround #APCOMENA #APCO

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The EU's AI Act is a significant step towards ethical AI, but can it keep up with rapid technological advancements? Read our latest blog to explore the challenges and opportunities ahead. #EUAIACT #AIRegulation #Innovation

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Omantel, a leading internet provider in Oman, collaborated with Stanford Center for Professional Development (SCPD) to upskill its leaders for the digital age. Building on a foundation in #digitaltransformation, SCPD designed a program focused on #UX/#UI design and growth hacking. This helped Omantel's leaders gain the expertise to drive the company's digital commerce initiatives forward. Interested in learning more about how SCPD can empower your company's leaders? Read the full case study here: https://lnkd.in/gH-AQ568

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Moving forward... On ground

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The Ministry of Communications and Information Technology of Saudi Arabia has announced Phase II of the #SOURCETECH Initiative, which aims to boost #technologyoutsourcing services in the Kingdom! The second phase of the #SOURCETECH Initiative was launched yesterday, a collaboration between National Technology Development Program (NTDP) and the Ministry of Communications and Information Technology. The initiative was first announced at #LEAP24 in March. With initial funding of $𝟭𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻, SOURCETECH was designed to drive development Saudi Arabia's IT outsourcing industry and software localisation capabilities to enhance the tech ecosystem. By helping to establish outsourcing centres across the country, #NTDP aims to create upwards of 2,000 new jobs in different regions, including more IT jobs for women. The initiative offers grants of up to 𝗦𝗔𝗥 𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 ($𝟭.𝟯𝟯𝗺) to help outsourcing firms expand to cover the Saudi market. The first phase of #SOURCETECH saw the launch of more than 15 centers across six regions in Kingdom. The initiative supports a wide range of leading technology companies that contribute effectively to SOURCETECH goals. In the next phase of the initiative, the NTDP aims to further expand the number of technology centres. Read the SPA story: https://lnkd.in/drDCSqiW Register for the #SOURCETECH Initiative (entrepreneurs & tech firms) https://lnkd.in/dN8sQfsi See my post on the original announcement at #LEAP24 https://lnkd.in/eQ74UFBR 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘦 𝘈𝘓𝘓 𝘮𝘺 𝘧𝘶𝘵𝘶𝘳𝘦 𝘱𝘰𝘴𝘵𝘴? 𝘊𝘭𝘪𝘤𝘬 🔔 𝘰𝘯 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘱𝘢𝘨𝘦. Want to receive my weekly news digest straight to your inbox every Thursday morning? https://lnkd.in/dij4qFi5 Trying to position your tech venture as a leader in its space? That's what I do! https://lnkd.in/dwQ5JMtm #MiddleEastAINews #توطين_مراكز_التقنية i [ Image credit: LEAP live video] [ 100% 𝘏𝘶𝘮𝘢𝘯 𝘤𝘳𝘦𝘢𝘵𝘦𝘥]

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AI experts gather in Dubai today to keep up with the dynamic transformations happening globally and in region.

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