Mamoon Sbeih’s Post

APCO's Climate Action Confidence Tracker reveals a significant gap between public awareness and perceived corporate action on climate. In a blog post below, Mamoon Sbeih, APCO's MENA president, explores five key strategies for communicators to bridge this gap and drive real change. #climate #climateaction #sustainability #corporateresponsibility #uncommonground

Mamoon Sbeih, APCO President for the Middle East & North Africa, highlighted recent extreme weather events in Dubai and Mumbai as stark examples of the growing climate crisis. The year 2024 has been particularly severe, with numerous extreme weather events worldwide. I can quickly add a couple more extreme events off the top of my head: Heatwaves in countries like the Philippines, Thailand, Bangladesh, Saudi Arabia, flooding in Brazil, Kenya and Houston, USA. Despite growing awareness of climate change, there is a significant gap in public perception regarding the actions taken by businesses and governments to address it. It’s time to improve communication and take decisive action on climate change. The Climate Action Confidence Tracker (https://lnkd.in/dk-JmCDr), conducted by the #APCO Insight team, found that the language used by companies to communicate their climate actions often fails to resonate with the public. Many people find climate-related communications confusing and are unsure about who is actually taking meaningful action. Our study also showed that social media and company websites are key sources of information on climate action, and the private sector is seen as crucial in solving the climate challenge. To address these issues, Mamoon Sbeih suggests five key actions for communicators: 1-   Use simple, relatable language and visual techniques. 2-   Be transparent about progress and challenges. 3-   Launch initiatives to deepen understanding and empower action. 4-   ... Despite the challenges, there is optimism that global net-zero targets can be achieved by 2050. I share this optimism and believe that we can make significant progress if we work together! Please read the blog post for more: https://lnkd.in/dDZyQ2T6 #ClimateChange #Sustainability #ClimateAction #NetZero #ClimateCrisis #PublicAwareness #CorporateResponsibility #APCO #APCO Insight #ClimateLeadership #EnvironmentalImpact

The climate crisis is accelerating, and businesses must lead the way in clear, impactful communication. In his latest blog, Mamoon Sbeih, president of APCO's MENA offices, discusses findings from APCO's Climate Action Confidence Tracker. The report reveals a significant gap between public awareness and perceived corporate action on climate. Mamoon explores five key strategies for communicators to bridge this gap and drive real change. Read the full article here: https://lnkd.in/e8YU2nPX #climateaction #corporateresponsibility #environment #uncommonground

As the climate crisis accelerates, Mamoon Sbeih discusses findings from APCO's Climate Action Confidence Tracker. The report reveals a significant gap between public awareness and perceived corporate action on climate.  https://lnkd.in/gQgmn5d6 #uncommonground #climate #sustainability

Adapting to #climatechange is no longer optional. Failing to adapt will lead to severe #human, #economic, and #environmental losses. The need for #climate #adaptation becomes particularly crucial at the #urban level, where the majority of the global population resides and directly experiences climate impacts. From Rhea Srivastava

🌍 Climate action is urgent! A recent Forbes article emphasizes that waiting for perfect solutions to combat climate change is not an option. https://lnkd.in/gbngSZfD We need to implement practical strategies now to address the challenges ahead. Let's embrace innovation and collaboration to drive meaningful change! #planetcents #planetcentsmovement #climateaction #sustainability #innovation #environment #climatecrisis #sustainabledevelopment

🌍 How can we prepare our infrastructure for a +4°C future?   Cities, which will house over two-thirds of the world’s population by 2050, are at the heart of our adaptation to climate risks. With increasingly marked and intense climate hazards, how can buildings become more resilient?   💬 “When we talk about buildings, global warming is most often raised under the heading of "mitigation", i.e. the idea of reducing emissions. “But reflecting on ‘resilience’ means thinking in terms of adjustment, i.e. limiting the vulnerability of infrastructure. The two approaches are intertwined but also complementary.” Nicolas Dumas, Environmental Project Manager.   👉 Discover how we are preparing for the future: https://lnkd.in/ezWRiGJn

There is no one solution to the climate crisis. At A Healthier Earth, we take a geo-centric approach to delivering planet-positive projects, considering the specific challenges of a location and applying bespoke solutions to tackle them 🌎 Our Chief R&D Officer Alastair Collier wrote about the need to tailor our climate solutions for Environment Journal.   Read more here: https://lnkd.in/erye7fj5

Purposeful leaders will take note of Goal 13 of the 17 United Nations Sustainable Development Goals: Take urgent action to combat climate change and its impacts. Purposeful leaders can learn more about the progress towards this goal at https://lnkd.in/e3Vb-Tah

In recent decades, there has been a realization that local communities have developed intricate knowledge systems that are used to forecast climatic events, plan resource use, and adapt to climatic changes. #Climatechange and resilience experts are calling for the integration of local knowledge systems with scientific know-how to develop sustainable responses to the challenges of climate change https://lnkd.in/dKMkjsTB