Daan van Rossum

To all my #CustomerExperience, #DirectMail, and #Print industry friends: Don’t miss this insightful session from Frans Riemersma and Scott Brinker on leveraging #GenAI to enhance personalization in digital experiences—and maybe, how these innovations might extend to printed communications. If GenAI is poised to be the savior of direct mail and print, as many in the business seem to believe, then this is a must-listen. Registration information is in the comments. #PrintIsDigitalFirst

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Today is the best time to get tickets to Experimentation Live + Unite (Ex-CXL Live), early bird (35%) ends after today. Check the lineup is 🔥 SPEAKERS (experimentation at) - Lukas Vermeer (Vista) - Diana Jerman (Disney+) - Luke Mortensen (Capital One) - Chad Sanderson (Gable) - Melissa Weiss (Eventbrite) - Sidhant Bakhru (Hulu) - Stewart Ehoff (RS) - Shanelle Mullin (Shopify) TABLE SESSION MODERATORS (experimentation at) Dylan Lewis (Atlassian) Ana Catarina C. (Dell) Travis Brooks (Netflix) Kendra Bones (Yeti) Aaron Shaffer (GM) Divya AL (Target) Liona To (Lululemon) Omar Jabbar (Walmart) Mike Grabowski (Boats.com) Florent Buisson (Cars.com) Kalki Gillespie (NerdWallet) Sally Hall (Auctane) Catherine Crim (JCPenney) Jocelyn Czerwinski (U.S. Bank) Marc Miller (NRG) Alex Rolleigh (Rescue.org) Mike De Boer (Xfinity) Soumya Gujjar (Tipalti) Matt Leonard (PurpleCarrot) Sam McAlear (MongoDB) Sam Barber (Suncorp) Barry James (YNAB) Priscilla Leake (ADP) Peep Laja (my boss) Erika Sentz (WP Engine) Cory Peterson (LED) Robbie Williams (Dr.Squatch) But the magic is in who's at your table. Your peers in mini-groups to discuss your specific problems. Here’s how this works: We ‘match make’ you with your peers who share the same challenges and opportunities (through our attendee surveys). Then you all sit together. Discuss those issues. Learn and exchange ideas. In the end, you end up with lasting connections. Join us with a 35% off early bird coupon — 'earlybird35'.

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Should teams decide their own pay-rises? 😲 Huib van Bockel and the Tenzing team tried this.  And it failed. BUT, the way they think about hierarchy is VERY unusual. 💡 You don’t have a boss, but you choose a coach to look after you.  .... You can choose a different coach at any time. 💡 You don’t have targets, but you make commitments to the business.  .... These commitments are driven by individuals, not set “top-down”. 💡 You don’t have approval processes as such.  .... Anyone in the business can make a recommendation & if they are convinced, it’ll get the green light. What would you get rid of in work culture if you were in charge? --- ♻ Repost to show this is a discussion we need to open up! 🔇 Listen to the full episode of The Marketing Hustle https://lnkd.in/e3HQGj6K

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All Gen X/Millennial jokes aside - GPTs (or Claude Projects) are invaluable for anyone from employee to founder, even for teams within companies, and if you're not already on this - what are you doing?? Think of them as specialized assistants who aren't just experts in their assigned fields - they're experts who've been custom-trained with deep knowledge of your business, brand, target audience, and goals. Imagine having a CMO who's not only a seasoned professional but already understands your company inside and out, available 24/7 from day one. Here are just 3 we use daily at our agency: 📊 Business Strategy Bot: Analyzes our business data, creates forward-thinking strategies, and tackles everything from client expansion to growth opportunities - our go-to strategic advisor 📣 Marketing Strategy Bot: Powers every aspect of our marketing from campaign planning to audience targeting, helping us craft and optimize our entire marketing approach ✍️ Content Bot: Takes our creative ideas and vision and transforms them into engaging content across all platforms - social posts to video scripts, ad copy to YouTube optimization The best part? Building these is surprisingly straightforward - you just need to know what problem you want to solve. And while ours tackle serious business needs...here's a GenZ-specific GPT you could consider building for your workplace 😂. (I would need this assistant if I worked in an office) #GPTs #AIinBusiness #ProductivityHacks #AIWorkplace #ChatGPT

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𝗛𝗮𝗰𝗸𝗲𝗿, 𝗛𝗶𝗽𝘀𝘁𝗲𝗿, 𝗛𝘂𝘀𝘁𝗹𝗲𝗿 (The Start Up Minimum Viable Team) Came across this article from 10 years ago; Which I felt is still fairly relevant today. This idea also inspired us to start 'Hustlnk'. We found that not all businesses have a Hustler; Especially for solopreneurs and consultants. Often times, they are the business (literally). They need to sell, market, network, build, deliver, +++ It's definitely not an easy task! Is that you? Drop me a 'DM'. 🙂 --- P.S. Do you think this concept is still relevant for startups these days? Share your thoughts down below! 👇 #leadgeneration #sales #linkedin

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Get ready for a rush of creative adrenaline! Picture this: you're huddled with your awesome team, minds buzzing, ideas flying. Suddenly - BAM! - a brilliant, never-before-seen concept for print-on-demand pops up. It's pure magic! Now, some folks might think, "Oh, Christopher just slaps designs on t-shirts." But hold up! That's not even close to the whole story. Our true superpower? We're problem-solving wizards for our amazing customers! When we spot a tricky issue and conjure up a wildly creative fix, it's like winning the innovation lottery. There's no feeling quite like it in the world. It's what gets us leaping out of bed every morning, ready to make print-on-demand magic happen! So buckle up, because we're not just printing - we're revolutionizing, one mind-blowing idea at a time!

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This is how beautiful data can look. In this book, we have specific, accurate data & insights for Amsterdamse Poort… Everything from: - What people are engaging with online - The area’s cultural footprint - Exact demographics - Mood & sentiment - Spending habits We produced this for a client who is heavily developing a super interesting part of Amsterdam, based in the east of town and seeing huge change over the last few years. And using that data as a creative platform starting point, we developed 8 strategic concepts of how they can funnel their investment to completely resonate with the demands of the audience. We benchmarked against other global destinations with similar demographics to guarantee future success. And because of this approach and the data-led starting point, our client will completely mitigate risk for their multi million € investment. Congrats to the team for putting this together and inspiring landlords globally. If you’re not using this level of data in 2024, you’re sleeping!

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Always wanted to highlight a Clay Table from the sky 🛬 maybe I'm the first:) 37960 ft to be exact...almost to Seattle. Anyway..how about we talk HighLevel (get the reference) Ever needed to turn your CRM into an AI and Lead Enrichment Powerhouse. With this table, we import our contacts live into Clay via webhook. We then bring back data into GHL in two ways...either the notes of a contact or a custom field. Imagine enhancing your leads with everything enrichment already built into Clay or any data source you can call via API. The future is now!

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When you organize an event and call it the 'LinkedIn Summer Soirée - AI in Action' 🌞 you hope for nice weather. But as Janinke Ebbendorf so elegantly put it. We don't do 'nice' in The Netherlands. It's either too cold, or so hot that you're "sweating like a whore in a confessional". Since 90% of Marketers are already using AI in their work, we have some extra time on our hands to do the work AI can't replace. Network! So I put on a nice 'on-brand' dress and vibed with Lenneke Speelman, Marcel Molenaar, Magdalena Manevska and Göktuğ Kılıç. The balance of inspiration 🧠, beer 🍺 , bites 🍖 and sweat was perfect 💦. The prognoses for Generative AI's impact on the marketing industry were both exciting and a bit overwhelming. Did you know that 70% of your job will change over the coming decade, compared to 25% the past decades? This emphasizes how important it is to stay curious and being a lifelong learner. We dove deep into how marketers can leverage AI across the funnel on LinkedIn, and the new AI platform updates and integrations in their campaign manager. One of the highlights was a fun quiz on the effectiveness of AI-generated B2B content – I even won a prize🏆 As a tech enthusiast I'm beyond excited to see how companies like LinkedIn adopt GenAI to make our lives easier. It gives us a chance to focus on what matters, like strategic leadership. #LinkedInEvent #AIinBusiness #Marketing #LifelongLearner ------------- Hi👋! I'm Anneli, on a mission to bring the social back to social media. In September I am launching a Network of Social Media Leaders that want to transform their role and lead their brand. Follow me for strategic leadership stories, and DM me to join the tribe first!  #SocialMedia #Leadership #CommunityBuilding #DigitalInnovation

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To bid on brand or not to bid on brand. Here’s my take: We’ve all seen Google agencies with extremely promising results: 10X or even 20X ROAS. I literally saw a Dutch agency last week promoting their 32X ROAS through an Instagram Ad - calling the prospects to action “if they’d like those results as well”. 🤮 Some brand owners might be very eager to work with those agencies. But here’s what’s wrong with that: Google Ads already targets the bottom of funnel traffic. Even with extreme high intent, a 20X ROAS is NOT realistic, definitely not at scale. So, what these brands are doing is unnecessary spending on your brand name. Unnecessary. The people that the branded campaigns convert, were already looking for your brand. You should spend as little as possible on your brand because with a little bit of SEO, the people will find you. So look, if you use a tool like iSearchFrom, and see that your competitors are bidding on your brand (in either shopping on search), you should probably counter that with a little branded campaign (try like 10% of your budget). And ALWAYS exclude your brand name from PMAX. And ALWAYS A/B test your strategy while looking at profits. The thing is, your Google Ads results won’t be inflated this way, and you’ll probably hit a more realistic ROAS like 4X or 5X. But…! If you’d look at your MER or at your bottom line profit, these metrics will be way better, and you will ACTUALLY enable your brand to grow. – So… If you want to have inflated Google Ads results and leak profits over a longer period of time, go for that agency promising the 10-15X on your campaigns. If you want to actually grow your business, go for an agency looking at more than ROAS, honestly trying to help you grow your brand. – Now, I’m curious: what’s your take on this?

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Nino enrolled in my coaching program (again) and what happened next was truly phenomenal: He relaunched his new business (personal finance niche). He went from 0 engagement to 100+ while posting in Dutch. He began getting qualified inbound leads from his content… Daily. Here’s what we did (it was 2 months of work): ..... Optimized profile where we: → Identified the main objections his target audience is facing → Offered a clear solution & explanation of how he helps → Got clear on 1 simple CTA in his featured section → A full re-do of his about section → Created 1 clear offer ..... Created data-driven content strategy: → Ideal content creation ratio to both educate & encourage action → Used knowledge of his ICP & created content about THEM → Followed the right & consistent branding in his content ..... Got clear on the messaging & networking part: → Turned conversations into conversions in the DMs → Followed the clear list for strategic engagement → Created connections that turned into sales ..... Results: → New business opportunities inquiries from IDEAL customers → LinkedIn profile & content that serves as a 24/7 sales rep → Clarity, direction & intention follow Nino in each step → Content now gives immense value and gains trust → High-quality content that gets a good response It’s only possible if you put theory into action. Imagine if you did. A future-proof brand that attracts 2-4 high-paying clients EVERY MONTH… And adds additional $15k in MRR revenue… Drop me a DM “Nino” & I will share more details about how with your offer I can help you to generate an additional $15k in MRR. P.S. Each situation is different, each win/goal is custom but this is an epic case. Not to mention the other guys that are also killing with this process… P.P.S. Go follow Nino. He's doing awesome things.

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Dusting off my hyperfreelancing keynote for Thursday. This concept is all about going beyond ‘selling your time'. It applies to every entrepreneur, not only people referring to themselves as freelancers. In an era of multipreneurship this concept makes so much sense. 1️⃣ In the first phase, you focus on consulting. Becoming really good in the topic you want to master, generating testimonials / use cases, ... 2️⃣ Teaching people, giving value about your topic. Knowledge products are rapidly becoming a strong part of online business. Tools like Skool combine community building and educating (courses), this is going to be big. 3️⃣ Building products: Once you have enough experience (& credibility) on your topic you can shift from ‘selling your time to making your time sell’. In this step you create a product linked to your expertise. Tools like Replit make it so easy to create software with just a single prompt. I saw an SEO guy build 'a broken link checker' in less than 30 minutes this week. THIS IS INSANE. 🤯 Really looking forward to my keynote on Thursday! DM me if you want to get a copy of the slides afterwards.

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Art of brand building. [Turning chocolate into a shipping box] Ever see chocolate become art? This master just crafted a whole shipping box. From chocolate! Why did this go viral? Not because he explained chocolate. Because he showed mastery. 𝐓𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: → Strong brands close faster → Strong brands charge more → Strong brands lead markets Yet here you are: - Listing features - Explaining benefits - Hoping for leads 𝐓𝐡𝐞 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤: 1️⃣ 𝐈𝐦𝐩𝐫𝐞𝐬𝐬 𝐅𝐢𝐫𝐬𝐭 Show mastery Create wonder Break patterns 2️⃣ 𝐒𝐡𝐨𝐰 𝐃𝐨𝐧'𝐭 𝐓𝐞𝐥𝐥 Process reveals Expert insights Real results 3️⃣ 𝐁𝐞 𝐔𝐧𝐦𝐢𝐬𝐬𝐚𝐛𝐥𝐞 Own your craft Share your art Build your legend 𝐇𝐨𝐰 𝐭𝐨 𝐚𝐦𝐚𝐳𝐞: - Show work in progress - Share expert tricks - Reveal secret sauce - Document mastery - Create experiences 𝐋𝐢𝐤𝐞 𝐨𝐮𝐫 𝐜𝐡𝐨𝐜𝐨𝐥𝐚𝐭𝐞 𝐦𝐚𝐬𝐭𝐞𝐫: Every piece shows expertise Every video builds brand Every moment impresses Your challenge: List your brand content Circle what impresses Double down on that Features inform. Mastery impresses. Want me to help you create impressive content? [Send me a message] ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

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Time to Get Real! 🧐 We're all about strategy, and we dive deep for our clients. No, we're not your typical suit-and-tie consultants, but ensuring our moves sync with big-picture business goals is part of our core offering. And SparkForce deserves the same treatment. After tinkering with a bunch of methods, I keep circling back to this nifty little framework. Here's the scoop: Analysis ✔ High-fives for what went right 👍 ✔ A little sigh for what didn't go according to plan 👎 ----> It's all about spotting those golden opportunities for improvement <---- Solution ✔ Based on the learnings from the above, what are the proposed changes? ✔ What do they mean (changes in approach, cost, resources/people) etc. ✔ And of course, sprinkle in some shiny KPIs 📈 for good measure. Execution ✔ Who does what 👊 ✔ Define the 'big rocks' ⛰️ So, what's your game plan lookin' like? Let's dive in and #dontautomateeverything. #b2bmarketing #marketingstrategy Frederik Saabye Møller Ethan Collins Meg Parker Johannes Kristoffersen Federico Fossati Ingrid Kovalská Frederikke Fogh Monique van der Bank Mille Øye Johnsen Theresa Sophie Bode

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At the core of effective agency biz-dev is building trust. But there are a variety of ways to build trust so you have to make a choice. That's one reason why I appreciated this story from Bram van de Ven about how he has taken a month-long business trip to a city 7-hours away (by plane). Is a podcast the right play for your agency? Maybe. Do you need to go to an industry conference? Maybe. Or maybe a month-long business trip is what it will take. It depends. It's all about identifying what you can do, what your audience needs for you to build trust with them, and identifying the activities where those two overlap.

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