Alice Myerhoff’s Post

Let's be real - if you're staring at your 2024 pipeline numbers and they're not where you want them to be, you're not alone. But instead of letting that anxiety follow you into your holiday break, let's turn January into your pipeline recovery month. Here's your 30-day action plan to kick off 2025 strong: Week 1: Rapid Assessment & Quick Wins 🔍 Start with the lowest hanging fruit - your dormant connections. Block out 2 hours to: - Pull up your calendar from the last 18 months - List every client who gave you positive feedback - Identify projects that ended well but didn't lead to follow-on work This becomes your priority outreach list. The trust is already built - you just need to reinvigorate it. Week 2: Strategic Outreach 📞 Time to launch your "Happy New Year" campaign - but with purpose. Your goal isn't just to say hello; it's to understand your prospect's 2025 priorities. Here's your approach: - Send a personalized note mentioning specific work you did together - Ask about their biggest challenge heading into 2025 - Offer to hop on a quick call to explore how you might help Remember: People are freshly focused on their annual goals in January. Your timing is perfect. Week 3: Referral Acceleration 🤝 Your satisfied clients are your best source of new business. But here's the key - make it easy for them to help you: - Remind them of specific successes from your work together - Be clear about who your ideal client is - Give them language they can use. For example I might say: "You should talk to Alice Myerhoff. She helped us rethink our business development approach and build a much stronger pipeline. She's particularly good at helping professional services firms that want to grow but don't want to feel 'salesy' about it. Want me to introduce you?" When someone's willing to make an introduction, make it frictionless. Week 4: System Building ⚡ This is where most recovery plans fail - they don't become sustainable habits. Spend THIS week setting up: - A simple tracking system (even a spreadsheet works, extra points if you use your CRM for this!) - Weekly calendar blocks for follow-ups - Templates for different types of check-ins The best part? This whole plan requires just 30-45 minutes per day. That's less time than you spend on your morning coffee run. ☕ Don't wait for January 1st. Take these three steps before your holiday break: 1. Block time in your January calendar now for this recovery plan 2. Make your initial list of dormant connections 3. Draft your outreach templates so they're ready to go What part of this plan resonates most with you? Drop a comment below and let me know what you'd add to make this even more effective. #B2BSales #PipelineGrowth #2025Planning #ProfessionalServices #BusinessDevelopment