Branco van der Marel

🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ads 👈 The ultimate ABM setup Sjors de Kleijn and I recently teamed up to deliver the ultimate sync setup between HubSpot and LinkedIn Sales Nav Adv Plus + Ad campaigns 💪 This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Have LinkedIn Sales Navigator Advanced Plus - necessary for the LI <> HubSpot integration • Run LinkedIn ad campaigns • Have 13 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 ▶️ What's next: • Within 2-4 weeks: 𝗮 𝗹𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 detailing the setup with Q&A at the end to pick Sjors' brain 🧠 • Q1 2025: live & virtual 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗔𝗕𝗠 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 where we cover the process step-by-step If you're not on LI Sales Nav Advanced Plus, you can sync between HubSpot and LinkedIn Sales Nav with Surfe or Hublead - find the link to that video in the 1st comment #HubSpot #ABM #SalesNav

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What we often find during audits (even for 8 figure+ brands) might schock you! 🤯 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: It's rarely optimized. Many brands overlook the importance of retargeting video viewers and specific page interactions. Instead, they focus solely on website visitors. This approach misses out on creating a comprehensive funnel that nurtures potential customers through different stages of their journey. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Often, we see campaign structures that are chaotic and inefficient. It's common to find 20+ campaigns all aimed at the same goal, with overlapping audiences. This not only wastes ad spend but also makes it difficult to measure what’s truly working. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Content stagnation is a major issue. We sometimes encounter brands where the last content update was over 100 days ago (yes, you are reading that correctly). This lack of fresh, engaging content means that campaigns become less effective over time. These are just a few issues we encounter weekly. Each represents a missed opportunity for optimization and growth. What’s the biggest mistake you've come across during an audit?

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🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ads 👈 The ultimate ABM setup | Webinar recap 📽️ • How do you sync target accounts and messages between HubSpot and LinkedIn Sales Nav? • How do show LinkedIn ads intent data directly in Sales Nav? We covered these and other questions in our LinkedIn Live webinar yesterday 📽️ HubSpot RevOps specialist Sjors de Kleijn and HubSpot/LI sync expert David Chevalier from Surfe did a deep a dive on syncing between HubSpot and LinkedIn Sales Nav Here's an excerpt of the recording where Sjors is walking us through the ultimate ABM setup 🛠️ Please find the recording, tech setup flowchart and deck in the 1st comment! This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Use LinkedIn Sales Navigator • Run LinkedIn ads • Have 13 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 ——— #HubSpot #ABM #LinkedInSalesNavigator 🧡 Like my posts? Hit the bell on my profile @Wouter Dieleman for daily HubSpot ABM updates 🔔

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I Rank #1 SEO Content With LinkedIn Weird Right? Get the slides here I have just finished my presentation for SEO Benelux organized by Mathias Noyez The best of the best in the SEOs in the industry will be coming I will talk about how LinkedIn has direct influence on SEO rankings and traffic This without "topical authority" and outranking DRs +80 Something is changing in SEO and I want to share it with you If you want to see my presentation go here https://lnkd.in/e5wT6qDn

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Hey PPC Pro. Ever had someone, or some𝒕𝒉𝒊𝒏𝒈 make changes to your Google Ads account without you knowing it? (auto-applied recs maybe?) Yep. We've all been there. That's why I am sharing one of my favorite scripts: 🚩 Google Ads Script for 𝐂𝐡𝐚𝐧𝐠𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐀𝐥𝐞𝐫𝐭𝐬 𝐔𝐑𝐋: (link in comments) 👉 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬: The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized users. 👉 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞: It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do. Happy scripting! #googleads #ppc #googleadsscript

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We are on a mission to become the go-to Google Ads partner for ecom brands wanting to scale their sales from 30K/mo to multiple 6 figures a month. How, you ask? Besides top-notch service delivery and customer satisfaction, we’ll stick to our core values. Here they are: 𝐆𝐫𝐨𝐰𝐭𝐡 Growth is our number one priority. We want our clients to grow so fast it hurts. And we grow with them. We believe in creating a win-win. That means, if you’re just starting out with google ads and not spending that much, we won’t charge you a big fat retainer. Let’s get you some results and then we scale and grow together. 𝐓𝐫𝐮𝐬𝐭 We are spending your money on the ads that we create and we are all well aware of that. That’s why we take trust very seriously. We have a 24/7 slack channel where you get your responses as quickly as we can. We also send you weekly updates and meet frequently to catch-up and let you know exactly what we are working on and what our predictions are. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I hate to say this but: there’s no one size fits all. We know our tech and our best practices, but it still comes down to creating a custom plan and running custom experiments to stand out from the competition. We believe in creating synergy between client and agency. 𝐅𝐮𝐧 Let’s try to also have a good time while we’re at it. Time flies, so if we can choose between being in a bad mood or being in a good mood (regardless of the weather), we will choose to be in a good mood and we hope you do too. Also, we’re having daily meetings with our 3-man media buying army to ensure client successes. Do you have any core values yourself? Let me know, I’m curious. – Btw: we’re having 2 more clients spots to onboard in July. DM me if you want a free audit to let us show you what we got. We’ll take it from there.

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Top 12 LinkedIn Tips to optimize your Brand.  1. Write and Optimize for two audiences  2. First Impression matters  3. Professional Profile Picture  4. Banner that Positions you towards your ICP  5. Headline (Target Audience & Added Value)  6. Profile Link or Custom Button  7. Master your Feature Section  8. Unique Value Proposition goed into your About Section  9. Target Audience Work Description 10. Host and Showcase Events 11. Demonstrate Social Proof 12. Have Converting Elements Thanks to all the cool people featuring in this Carousel! You make my life much easier by always providing value. PS: What's your Tip number 13?

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Follow eCom Ads for more Google Ads Strategies

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𝙐𝙣𝙡𝙤𝙘𝙠 𝙔𝙤𝙪𝙧 𝘼𝙜𝙚𝙣𝙘𝙮'𝙨 𝙎𝙖𝙡𝙚𝙨 𝙋𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡: 𝘾𝙪𝙨𝙩𝙤𝙢 𝙎𝙘𝙧𝙞𝙥𝙩𝙨 𝙏𝙝𝙖𝙩 𝙃𝙞𝙩 𝙩𝙝𝙚 𝙈𝙖𝙧𝙠 𝙀𝙫𝙚𝙧𝙮 𝙏𝙞𝙢𝙚 Yesterday, Marieke and I, sent a 36-page Objections-Killer guide to an agency client looking to level up their sales game. This isn’t just any guide; it's custom-built for different types of clients and specific sales scenarios, thanks to some serious field testing. We’ve pinpointed what really works and what doesn’t, equipping our clients with the ultimate sales-enhancing toolkit. Our deep dive with agency owners into the nuts and bolts of building a powerful sales process shows that effective selling isn’t just about winging it—it's about having a solid structure. With these processes neatly documented, you’re all set to delegate and turn your business into a lean, mean, sales machine. It's a giant leap towards the freedom every agency owner dreams of. Interested in your personal sales script that's tailor-made for your agency’s unique challenges? Drop us a line!

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We increased our client's revenue by 30,7% last peak season. Here are the 3 steps we started implementing: Step #1 investigate your audience search behavior. ↳ Analyse search behavior in Google Ads or Search Console ↳ Look for different angles to market your product ↳ Check comparable offers from competitors ↳ Conduct customer interviews ↳ Check product reviews Step #2 Duplicate products and customize your attributes & landingpage ↳ Duplicate your product within your CMS / PIM ↳ Create specific landing pages with tailored assets ↳ Allocate new GTIN / EANs if possible Step #3 Monitor your setup with a GEO-Split test. ↳ Search for comparable regions with same characteristics ↳ Duplicate campaign and add duplicate products ↳ Determine your test period > 6 months ↳ Analyze your performance ↳ Plan your roll-out → Double down on the strategy that works. You need a full breakdown? I've got you covered Cheers! -- I am Ruben Runneboom, co-founder of Taskforce™ We scale brands due performance marketing Ps. for the critics out there: We also managed to increase our POAS in the same process. This is because this strategy allows us to display highly specific ads and landing pages tailored to the search query of our prospect. ✌️

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🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ad campaigns 👈 The ultimate ABM setup Sjors de Kleijn and I spent the better part of 5 years working together at the first HubSpot Elite partner in the Netherlands, Webs 🇳🇱 We have now teamed up once again to deliver the ultimate sync setup between HubSpot and LinkedIn Sales Nav / Ad campaigns 💪 This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Have LinkedIn Sales Navigator Advanced Plus - necessary for the LI <> HubSpot integration • Run LinkedIn ad campaigns • Have 8 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 What's next: • Within 2 weeks: we will add a bonus platform to this setup. Hint: connect with target ABM accounts at scale 🙋‍♂️ • Within the next month: a live webinar detailing the setup with Q&A at the end to pick Sjors' brain 🧠 How do you sync target accounts between HubSpot and Sales Nav? Please educate us in the comments 🙏 If you're not on LI Sales Nav Advanced Plus, you can sync between HubSpot and LinkedIn Sales Nav with Surfe or Hublead - great alternatives! 💡

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Why B2B SaaS marketing leaders should focus on the bottom of the funnel first. Here are 6 reasons inspired by Sendcloud’s CMO Mark Appel at SaaS Summit Benelux: 1. Immediate ROI and Quick Wins ↳ 🎯 Target the 3-5% of your audience ready to buy now to achieve faster returns. 2. More cost-effective ↳ 💰 Engaging with prospects who are already aware of their problem and are seeking a solution is more cost-effective 3. Foundation for Growth - Success in BOFU campaigns provides insights and revenue to invest in middle and top-of-the-funnel campaigns - 💡 it helps SaaS companies understand what messaging resonates with their ICP and converts. 4. Risk Mitigation ↳ Test and refine your strategies on a smaller scale before scaling up. 5. Building Momentum ↳ ⚡ Early successes boost team confidence and create positive momentum in growth teams. “Create an environment where people feel that they are performing, that they are delivering because then the teams can start to excel.” 6. Strategic Alignment ↳ Focusing first on conversions ensures that marketing efforts are: 👉 closely aligned with sales objectives, 👉 fostering better collaboration between teams. But remember, don’t ignore brand building and demand generation! While the bottom of the funnel brings quick wins, sustainable growth comes from engaging audiences at every stage. What are your thoughts on focusing on the bottom of the funnel first? #SaaSMarketing #DemandGeneration #B2BMarketing

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New research results are shocking: 60% of webshops still use Google's default CSS. 😲😶 This means they miss the 20% margin difference on their auction bid for shopping ads. You can switch to a Google CSS partner within 24 hours, the request takes less than 5 minutes. If you spend over 250 euros per month on shopping ads, use a Google CSS partner. In this video, I share reasons to choose Producthero.com. I love discussing marketing so feel free to shoot any questions in the comments or my DM. #googleads #ppc #ppcchat #advertising

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To bid on brand or not to bid on brand. Here’s my take: We’ve all seen Google agencies with extremely promising results: 10X or even 20X ROAS. I literally saw a Dutch agency last week promoting their 32X ROAS through an Instagram Ad - calling the prospects to action “if they’d like those results as well”. 🤮 Some brand owners might be very eager to work with those agencies. But here’s what’s wrong with that: Google Ads already targets the bottom of funnel traffic. Even with extreme high intent, a 20X ROAS is NOT realistic, definitely not at scale. So, what these brands are doing is unnecessary spending on your brand name. Unnecessary. The people that the branded campaigns convert, were already looking for your brand. You should spend as little as possible on your brand because with a little bit of SEO, the people will find you. So look, if you use a tool like iSearchFrom, and see that your competitors are bidding on your brand (in either shopping on search), you should probably counter that with a little branded campaign (try like 10% of your budget). And ALWAYS exclude your brand name from PMAX. And ALWAYS A/B test your strategy while looking at profits. The thing is, your Google Ads results won’t be inflated this way, and you’ll probably hit a more realistic ROAS like 4X or 5X. But…! If you’d look at your MER or at your bottom line profit, these metrics will be way better, and you will ACTUALLY enable your brand to grow. – So… If you want to have inflated Google Ads results and leak profits over a longer period of time, go for that agency promising the 10-15X on your campaigns. If you want to actually grow your business, go for an agency looking at more than ROAS, honestly trying to help you grow your brand. – Now, I’m curious: what’s your take on this?

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Dive into the Data: Here's a game-changer! A whopping 39% of visitors enter your website from the homepage.

Now, more than ever, that initial encounter holds immense power. That's why having an e-commerce first design is key. 🔑 It's not just about making an impression; it's about making it count. Your homepage should be a dynamic showcase, spotlighting specials, driving inventory, and guiding shoppers to effortlessly add items to their carts with just one click. 🛒

Follow for more insights on how you can create an e-commerce first homepage! #RankReallyHigh #DispensaryMarketing #WebsiteOptimization #EcommerceAgency #EcommerceExpert #EcommerceSolutions

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How do you drive results with Google Ads on a limited budget? Nobody knows this better than Geert Groot who manages 100+ low-budget accounts at once. Fun fact: he manages my sister’s limited-budget Google Ads campaigns and the results are great! I sat down with him on The PPC Mastery Podcast to pick his brain on: ✅ How your Google Ads strategy is different when you have a limited budget. ✅ Geert’s approach to keywords, match types, bid strategies and more for small budgets. ✅ Why hyper-relevance is the key to success with small budgets (and how to achieve that). 🗣️ "Keep it simple, don't over complicate things." It was a pleasure talking to Geert and I hope you like it. Watch/listen here: YouTube: https://lnkd.in/ebzBRAQf Spotify: https://lnkd.in/e5vnAXmQ ♻️ Feel free to repost and share with a friend if you liked it!

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OK I got a question for all you Google Ads Experts out there: Who has Demand Gen seen work? Like really work? I’m curious about your cases: Did it do nothing? Did it increase branded searches? Did it fill your audience lists (and thus profitable on remarketing)? Did you see the campaign spend but also get some conversions? Did you see the campaign work AND got a high return on ad spend? Did you have a high ROAS AND were you able to increase spend profitably? Please share your findings in the comments!

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