Ruben Runneboom’s Post

How we increased our client's revenue by 30,7% last peak season. Here are the 3 steps we started implementing: Step #1 investigate your audience search behavior. ↳ Analyse search behavior in Google Ads or Search Console ↳ Look for different angles to market your product ↳ Check comparable offers from competitors ↳ Conduct customer interviews ↳ Check product reviews Step #2 Duplicate products and customize your attributes & landingpage ↳ Duplicate your product within your CMS / PIM ↳ Create specific landing pages with tailored assets ↳ Allocate new GTIN / EANs if possible Step #3 Monitor your setup with a GEO-Split test. ↳ Search for comparable regions with same characteristics ↳ Duplicate campaign and add duplicate products ↳ Determine your test period > 6 months ↳ Analyze your performance ↳ Plan your roll-out → Double down on the strategy that works. You need a full breakdown? I've got you covered Cheers! -- I am Ruben Runneboom, co-founder of Taskforce™ We scale brands with performance marketing Ps. for the critics out there: We also managed to increase our POAS in the same process. This is because this strategy allows us to display highly specific ads and landing pages tailored to the search query of our prospect. ✌️

Is a Performance Max (PMax) Campaign Right for Your New Business? 🤔 As a digital marketer, I’ve often been asked whether Performance Max campaigns are suitable for new businesses. My answer? It depends! Here’s why PMax campaigns could be a game-changer for your new business: ✅ Unified Strategy: PMax leverages multiple Google platforms—Search, Display, YouTube, and Discover—to maximize your reach with a single campaign. ✅ AI-Driven Optimization: With Google’s advanced machine learning, PMax automatically optimizes ads for performance, saving time and reducing guesswork. ✅ Conversion-Focused: Ideal for businesses with clear goals, like lead generation or sales, it’s designed to bring measurable results. But… 🔍 Data Requirements: PMax thrives on data. If you’re just starting with little-to-no historical data, the campaign might take longer to optimize. 💡 Audience Insights: While it’s excellent for broad reach, it’s less effective if your target audience isn’t well-defined. ★Tips for New Businesses: Start with a smaller budget and combine PMax with Search campaigns. Use Search to target specific keywords while PMax explores other opportunities. Once you gather enough data, scale the PMax campaign for broader growth. Have you tried PMax for your business? Let’s discuss your experiences and strategies in the comments! 🚀 #DigitalMarketing #GoogleAds #PerformanceMax #NewBusinessGrowth

Ready to Time Travel to Your Target Audience? Algorhythm Unison Media (A.U.M) Rising in 3 days ! Get Ready to Connect with Your Ideal Clients. As a Google Ads and Analytics specialist, I'm passionate about helping personal service providers like you thrive in the digital world. Right now, it's a one-man show, and I'm personally dedicated to helping each client succeed. I know how important it is to reach the right clients at the right time. That's why I'm launching my website in just 3 days, dedicated to helping you achieve your marketing goals. Whether you're a hairstylist, personal trainer, massage therapist, arborist, or any skilled professional dedicated to serving your clients and reaching them online, I can help you: -Increase your online visibility -Generate qualified leads -Maximize your marketing ROI -Track your performance and make data-driven decisions Get ready to unlock your business growth potential! Follow me for updates and be one of my first clients on this journey. Visit - https://lnkd.in/gqC7b7uS #GoogleAds #GoogleAnalytics #PersonalServices #Marketing #SmallBusiness #DigitalMarketing #SEM #LeadGeneration #ROI #ComingSoon

Ready to Time Travel to Your Target Audience? Algorhythm Unison Media (A.U.M) Rising in 3 days ! Get Ready to Connect with Your Ideal Clients. As a Google Ads and Analytics specialist, I'm passionate about helping personal service providers like you thrive in the digital world. Right now, it's a one-man show, and I'm personally dedicated to helping each client succeed. I know how important it is to reach the right clients at the right time. That's why I'm launching my website in just 3 days, dedicated to helping you achieve your marketing goals. Whether you're a hairstylist, personal trainer, massage therapist, arborist, or any skilled professional dedicated to serving your clients and reaching them online, I can help you: -Increase your online visibility -Generate qualified leads -Maximize your marketing ROI -Track your performance and make data-driven decisions Get ready to unlock your business growth potential! Follow me for updates and be one of my first clients on this journey. Visit - https://lnkd.in/gqC7b7uS #GoogleAds #GoogleAnalytics #PersonalServices #Marketing #SmallBusiness #DigitalMarketing #SEM #LeadGeneration #ROI #ComingSoon

Q2 is Here Are YOU Ready to Shift Your Business Into High Gear As we race into Q2, it's the perfect time to turbo-charge your business' digital marketing approach! Here's how you can outpace the competition and drive sales into the fast lane. 🔥 Top 3 Strategies for Accelerating Client Acquisition and Boosting Sales 1️⃣ Personalized Email Marketing: In an era where customers crave personalized experiences, this strategy can be a game changer. Tailoring your email marketing to individual customers helps to build rapport, foster loyalty, and drive conversions. Remember, it's about building relationships, not just making a sale. 2️⃣ Google Ads Performance Max: It's time to put your ad spend to work more efficiently. As experts in the industry, we've seen the power of this feature firsthand. Google Ads Performance Max leverages machine learning to optimize your campaigns across all Google platforms, ensuring your ads meet the right eyeballs at the right time. ☝ There's a lot of debate on Performance Max. It only works if you know what you're doing. 4 core pillars are essential in the campaign setup process for success. 3️⃣ OTT Advertising: Consider this your secret weapon for reaching prospective customers with laser precision. OTT advertising allows you to target specific demographics and behavioral traits, ensuring your ads reach the customers most likely to purchase. Buying season is here! You must have an omnichannel, 360º approach that puts your brand in the driver's seat. Ask yourself: • Are you ready to supercharge your efforts and unlock your business' full potential? • How are you planning to rev up your digital marketing strategy this Q2? Drop your thoughts below! #marketingstratgey #digitalmarketing #leadgeneration #smb #emailmarketing #video #ott #seo #ppc #automotive #cardealership

🔍 Enhancing PMax Campaigns with MaxInsights 🔍 We're thrilled to share a new blog post from WeDiscover | Performance Marketing & Technology Agency that dives into the capabilities of MaxInsights, our tool for extracting search term insights from Performance Max (PMax) campaigns. For those working in PPC, understanding search term data is essential for optimising campaigns. Often, traditional tools don't provide the level of detail needed to make informed decisions. MaxInsights addresses this by offering thorough search term data, helping us identify trends and patterns that can refine our strategies. This tool aids in uncovering high-performing keywords and new opportunities, allowing for more effective targeting and campaign adjustments. The blog post outlines how MaxInsights functions and its practical benefits for improving campaign performance through detailed insights. I encourage you to read the full article to learn how these insights can benefit your PMax campaigns: https://lnkd.in/gTadyp8k 📊💡 #DigitalMarketing #PPC #PerformanceMax #DataInsights #CampaignOptimisation #WeDiscover

Asking for a sale too soon can cost you a customer forever. 🚫 It might sound dramatic, but knowing the right moment to move from building trust to making an offer is crucial. Here’s how to navigate the marketing stages to turn prospects into lifelong customers: Awareness:- Make your audience aware of who you are. Consideration:- Encourage interaction and responses. Conversion:- Motivate them to take meaningful action. Mastering these stages will drive more traffic to your site and boost your profits. Ready to elevate your marketing game? . . . #DigitalMarketing #SEO #MarketingTips #SEOExpert #MarketingStrategy #DigitalMarketingServices #OrganicTraffic #MarketingAdvice #MarketingPlan #MarketingAgency #Marketing101 #SEOAgency #MarketingTools #DigitalMarketingTips #SEOUSA #MarketingTeam #MarketingStrategies #DigitalMarketingUSA #nirvaat #websitedevelopment #websitedesign #mobileapplicationdevelopment

Transform your PPC Campaigns with Advanced Analytics! 📊🚀 At SMX East, Brad Geddes, Co-founder of AdAlysis, unveiled cutting-edge techniques for measuring PPC success that every marketer should be leveraging. Key Insights: 💡 Align Metrics with Business Goals: Focus on revenue or leads instead of vanity metrics like clicks or impressions. 💡 Segment Your Data: Analyse by device, audience, location, and time of day to spot trends and optimise campaigns. 💡 Use Statistical Significance Testing: Ensure changes in performance reflect real user behaviour, not random fluctuations. 💡 Attribution Modelling: Attribute credit to multiple touchpoints in the customer journey, not just the last click. 💡 Employ Machine Learning: Automatically adjust bids and ad creative by identifying user behaviour patterns, but continuously monitor and optimise. 🔍 Ready to elevate your PPC game? Explore more strategies to achieve maximum ROI! 👉 Read the full article here: https://buff.ly/4ddIZM9 Engage with us: - How do you currently measure your PPC success? - Have you incorporated machine learning into your PPC strategies? - What’s your biggest challenge with attribution modelling? Share your thoughts and experiences! #PPC #DigitalMarketing #MarketingAnalytics #BusinessGoals #AdTech #MarketingStrategies #RaysDigital 🚀 Let’s drive your marketing success together!

Key Techniques For Marketing Analytics 👇 1. Set Up Conversion Goals 🎯 Conversion goals help you measure the success of your website by tracking key actions taken by users, such as form submissions, purchases, or newsletter sign-ups. Setting these up ensures you know which marketing efforts drive valuable customer interactions. 2. Integrate All Marketing Data Sources 📊 Bringing all your marketing data into one platform allows for a complete view of your performance. Connect sources like social media, email campaigns, and ads to get accurate, real-time insights and understand how each channel contributes to your goals. 3. Use a Funnel to Track Your Users 🚶♂️🔍 Create a funnel to map out the stages users go through on your website, from awareness to conversion. This helps you identify drop-off points and optimize each step to boost overall performance and drive more successful outcomes. 4. Establish Remarketing Audiences 👥🔄 Remarketing lets you target users who have previously interacted with your website but didn’t convert. Create specific audience segments to show them relevant ads and bring them back, increasing your chances of closing the deal. 5. View the Longest Scroll Depths 📜⬇️ Tracking scroll depth helps you understand how much content users engage with. By measuring how far down the page they scroll, you can identify the most engaging parts and optimize content placement to boost user experience and conversions. Save this post 👈 Follow @itarifdm Website Link 👇 https://lnkd.in/gvFSBQfK #digitalmarketing #conversiongoals #marketingdata #dataintegration #customerjourney #digitalstrategy #itarifdm

𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐠𝐢𝐯𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐚𝐧𝐝 𝐛𝐨𝐨𝐬𝐭 𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬__ How??? Let me explain this for you. 🔍 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧? Enhanced Conversion is an advanced feature in Google Ads that takes your conversion tracking to the next level. It uses customer data (like email addresses and phone numbers) to provide a more accurate match between your ads and the conversions they generate. This ensures your tracking is more precise. 𝐖𝐡𝐲 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐒𝐞𝐭 𝐈𝐭 𝐔𝐩? In a world where every click matters, understanding how users interact with your ads is crucial. Enhanced Conversion helps businesses: ✅ 𝐓𝐫𝐚𝐜𝐤 𝐦𝐨𝐫𝐞 𝐚𝐜𝐜𝐮𝐫𝐚𝐭𝐞𝐥𝐲 by matching offline conversions to online activity. ✅ 𝐆𝐚𝐢𝐧 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 into how ads contribute to sales. ✅ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 based on reliable data. 💡 𝐃𝐨𝐞𝐬 𝐈𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐇𝐞𝐥𝐩 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬? Absolutely! Here’s how: 🔴 𝐌𝐨𝐫𝐞 𝐀𝐜𝐜𝐮𝐫𝐚𝐭𝐞 𝐃𝐚𝐭𝐚: You’ll know exactly which campaigns are driving results. 🟡 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐑𝐎𝐈: Better tracking means you can focus on the ads that convert. 🟢 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬:  Detailed insights allow for more effective targeting and higher conversions. Ready to accelerate your Google Ads and take your business to the next level? Now is the time. Don't hesitate to contact me. I'd be happy to discuss it with you. #GoogleAds #EnhancedConversions #DigitalMarketing #BusinessGrowth #WebAnalytics