How we increased our client's revenue by 30,7% last peak season. Here are the 3 steps we started implementing: Step #1 investigate your audience search behavior. ↳ Analyse search behavior in Google Ads or Search Console ↳ Look for different angles to market your product ↳ Check comparable offers from competitors ↳ Conduct customer interviews ↳ Check product reviews Step #2 Duplicate products and customize your attributes & landingpage ↳ Duplicate your product within your CMS / PIM ↳ Create specific landing pages with tailored assets ↳ Allocate new GTIN / EANs if possible Step #3 Monitor your setup with a GEO-Split test. ↳ Search for comparable regions with same characteristics ↳ Duplicate campaign and add duplicate products ↳ Determine your test period > 6 months ↳ Analyze your performance ↳ Plan your roll-out → Double down on the strategy that works. You need a full breakdown? I've got you covered Cheers! -- I am Ruben Runneboom, co-founder of Taskforce™ We scale brands with performance marketing Ps. for the critics out there: We also managed to increase our POAS in the same process. This is because this strategy allows us to display highly specific ads and landing pages tailored to the search query of our prospect. ✌️
I’m really curious about the customer interviews you mentioned in Step 1. What kind of questions do you ask, and how do you translate those insights into actionable ad strategies?
Expert says UGC is the future of marketing, Agree?
Nice tips! Working out what messages resonate is so important. We’ve seen massive conversion lifts when you connect the right ad messaging with the PDP messaging ✅
→ Investigate search behavior: Analyze customer insights and competitor offers. → Customize for impact: Tailor products, landing pages, and GTINs to improve conversions. → Test strategically: Use GEO-split tests to optimize performance and scale efficiently.
Analysing is the most underrated part. Yet it's the most critical one.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou 🟣 Strategy and research lead to revenue growth!
Competitor insights reveal opportunities to outshine and outperform Ruben Runneboom
Ruben Runneboom, solid strategies there, Ruben. Digging deep into audience behavior really sets the foundation for success! What niche were you targeting?
Pretty great strategy Ruben Runneboom
Web Analytics & Tracking Specialist for Paid Media Marketers | Expert in GA4, GTM, Meta Pixel, Google Ads Conversion Tracking & Custom JavaScript.
2wHave you considered leveraging user-generated content in your strategy? Encouraging customers to share their experiences can build trust and drive conversions.