Vistar Media

Last week marked a monumental milestone for all of us at Vistar Media! We launched our very own DOOH campaign and got to witness it in action in the heart of NYC—Times Square! 🌟 Seeing our ads shine on those iconic screens was an unforgettable experience. We’ve helped countless brands make their mark with #DOOH, and seeing our own brand take the spotlight was truly incredible. If you’re in the NYC area, look up and look around—our campaign is lighting up the city!

2024 was a year of growth and innovation for Vistar Media in Canadian OOH advertising. Some notable highlights include: 📈 Seeing more brands and agencies launch DOOH campaigns through our programmatic marketplace 🌍 Making global campaigns easier with our enhanced DSP spanning 30+ countries 💡 Launching our first-ever DOOH campaign in Toronto and Montreal! Curious about what’s driving this momentum and what’s next in 2025? Read the full blog here: https://hubs.la/Q030n8xQ0

Did you know it takes just 13 milliseconds for your brain to process an image? 🧠nThat’s faster than the blink of an eye—and proof that visuals are one of the most powerful ways to communicate. This is why high-impact #OOH screens are a game-changer. They deliver quick, clear brand messages that not only capture attention but also stay with your audience long after they’ve moved on. From bold colors to sharp design, the right visuals can make your ads truly unforgettable. 💡 Working on a high-impact campaign? Discover how to create eye-catching ads that resonate with audiences and lock into their long-term memory 👉 https://hubs.la/Q02_hrrc0

Did you know that your holiday ads can react and change to the weather and local events in real time? ❄️ Imagine your ads wishing shoppers a warm welcome on a chilly day or announcing a flash sale when a local festival kicks off. That's the power of dynamic creative! Learn how to make your holiday messaging truly stand out ✨👉 https://hubs.la/Q030mg6Q0

✨ Big screens, bigger impact. ✨ From Times Square to the Las Vegas Strip, our DOOH inventory offers some of the most iconic and attention-grabbing locations in the U.S. Whether you’re building brand awareness or launching a show-stopping campaign, these spectacular screens are your canvas to captivate audiences in unforgettable ways.📍 Ready to make a splash? Check out our inventory to explore the possibilities 👉 https://hubs.la/Q02_hD490

2024 was a transformative year for Vistar Media EMEA. With a 77% increase in team size, we expanded our presence across the region, opening our first offices in France and Sweden, forming strategic partnerships like Haleon in the UK, and delivering impactful campaigns. From Stockholm to Amsterdam, our teams worked with brands like BMW, KFC and Samsung Electronics pushing the boundaries of what’s possible in programmatic DOOH. Creative moments stood out too—whether it was live score integrations for McDonald's's in Switzerland or bold collaborations like New Balance's campaign in the Netherlands. We also strengthened our industry presence, from key events like DMEXCO - Digital Marketing Expo & Conference and OMR to hosting our first Vistar Connects event in Oslo. Click to read the full blog ➡️https://hubs.la/Q0300HxM0

Every shopping trip is a journey filled with decisions—and your brand can be part of the experience. 🛒 From shopping centers and malls to grocery stores, connect with your audience when and where it matters most. Whether they are stocking up on essentials or searching for something special, deliver your message at the perfect moment to inspire action and drive impact. It’s time to meet your audience where they shop! 🛍️ Discover even more opportunities to connect with your audience and amplify your brand through our venue inventory catalog 👉 https://hubs.la/Q02_2HJF0

How can brands achieve both mass reach and personalisation? Sandra Scott, our New Zealand Sales & Partnerships Director, spoke with NZ Marketing Magazine about why programmatic out-of-home is the 'sweet spot' for advertisers. Discover how Aotearoa is embracing this digital strategy to drive smarter, more impactful campaigns: https://hubs.la/Q02_RNTR0

Exciting news from our partners at Stingray Advertising! 🎉 We're proud to share that Vistar Media's technology is powering their innovative in-store video advertising network across Metro Inc. locations in Canada. Stingray's new media solution, powered by Vistar's ad server technology, will help brands captivate millions of shoppers with engaging video content at the point of sale, spanning 576 grocery and 316 pharmacy locations in Quebec and Ontario. Congratulations to the Stingray team on this incredible launch! Learn more about this exciting development here: https://bit.ly/3OSbWTo

Ever wondered why some ads catch your eye while others fade into the background? Bold, vibrant colors are key to making your next #DOOH campaign shine. 🎨 Whether your ad lights up a bustling city sidewalk or a high-traffic transportation hub, the right color combinations can captivate and engage audiences anywhere. In #DOOH, it’s not just about the aesthetics– it’s about strategy. Color contrast doesn’t just grab attention, it enhances your brand’s visibility. 💡 Turn your message into something unforgettable, where colors spark conversations and make your brand stand out. Ready to get noticed? 👉 https://hubs.la/Q02_hr5w0