NZ Marketing Magazine

"Obviously the best issue ever," says Zania Guy. She might be biased, but we'll take it! 🕺 SCG Media

Big thanks to the team at pead for letting us behind the scenes as they helped Aotearoa reclaim the largest haka world record - read Zahra Shahtahmasebi's story about the epic event in NZ Marketing mag. New issue out now!

Game on! 🕹️   The December/January issue of NZ Marketing magazine is out now.   With 2025 just around the corner, we focus on what the coming year holds. Zahra Shahtahmasebi dives into gaming, and how marketers can engage with a wide range of audiences via this medium.    In a dedicated section, our team looks at trends for the coming year: digital mascots, the return of jingles and growing your share of the pie so you're well placed when the economic upturn comes.   And - because shopping is on everyone's minds right now - we look at how Kiwi brands are succeeding overseas and the changing retail market at home as global giants including Ikea open their doors here.    Ho ho hope you enjoy this issue. Grab your copy here: https://lnkd.in/g9TRGzg8

In our June/July issue, we explored how New Zealand is becoming more and more diverse and how marketing strategies need to change to accommodate this new Aotearoa 🌏 Read the story in the link in the comments 🔗

Experts from across the industry weigh in on the data marketing and how to cut through all the numbers and analytics 🔢 To read more about the world of data driven marketing, check out our piece in the link in the comments! 🔗

Really enjoyed spending sometime with NZ Marketing Magazine recently to talk about Market Media and Retail Media (my second favourite thing to talk about behind BBQ) and to appear in this article alongside luminaries of our industry Samantha Osborne, Ben Partington and Kim Leybourne. It's a great read and also heartening that in New Zealand you can have all four RMN's in the same article and speaking the same language as each other for the good of the category. There are big things ahead for us if we work together to achieve them! #marketmedia #retailmedia #arisingtideliftsallships #nzmarketing #marketing https://lnkd.in/gAYND869

There are some great reads in the latest edition of NZ Marketing Magazine with our work, clients and perspectives covered throughout this edition. Wins around our campaigns from our Clients at the Marketing Association are highlighted for ANZ Aotearoa and 2degrees. There’s an insightful interview with our strategist Mark Lloyd and creative Frank Garguilo on how they made their billboards literally go ‘off’ for Love Food Hate Waste NZ - a disruptive campaign that got all of New Zealand talking about food waste. And our CEO Catherine Harris is featured in an illuminating piece on what makes global networks, and in particular the TBWA\Worldwide collective, such a powerhouse.  This feature also calls out additional work from Auckland Transport and Anchor - meaning five of our fantastic client partners got their work talked about. Get a copy here, we just ordered a few! Shane Bradnick

Some things are worth a second share. Last month, I posted the print version of my NZ Marketing Magazine piece on brand fame and the power of earned. Now, it’s officially online, and - if you want a read - still bringing insights on why earned media should be your go-to for building brand recognition.

For our story on the audio landscape in the June/July issue, we talked to one of the most famous trios in the podcasting world right now, The Morning Shift 🔊 With 6.2 million downloads since March 2023, The Morning Shift is shifting the way audiences consume podcasts. To read more, check out the link in our comments 🔗