Nwakwesi Milash💝

🌟 Influencer Marketing in Nigeria: Unveiling Business Success Are you a brand looking to boost your online presence and connect with your target audience? Look no further than influencer marketing! 📈 Why Influencer Marketing Matters Authenticity: Influencers provide genuine endorsements, building trust with their followers. Reach: Tap into an influencer’s existing audience. Creativity: Influencers bring fresh perspectives and creative content ideas. Cultural Relevance: Local influencers understand Nigerian culture, trends, and nuances. Types of Influencers in Nigeria Celebrities: Traditional stars like actors, musicians, and sports personalities. Micro-Influencers: Smaller but highly engaged follower bases. Niche Experts: Specialized influencers (e.g., fashion, beauty, fitness). Content Creators: Bloggers, vloggers, and podcasters. Social Media Influencers: Dominating platforms like Instagram, Twitter, TikTok, and YouTube. How to Collaborate with Influencers Set Clear Goals: Define what you want to achieve (brand awareness, product sales, event promotion). Find the Right Fit: Look for influencers whose values align with your brand. Creativity Rules: Co-create authentic content that resonates with their followers. Measure Results: Track reach, engagement, conversions, and ROI. Cost Considerations Influencer fees vary based on follower count, niche, and collaboration type. Negotiate transparently and consider long-term partnerships. Top Platforms for Influencer Marketing in Nigeria Instagram: Visual storytelling. Twitter: Real-time engagement. YouTube: Video content. TikTok: Short-form videos. Remember, successful influencer marketing isn’t just about numbers—it’s about building meaningful connections. 🤝 What’s your favorite influencer campaign? Share in the comments below! 👇

2

You have good products. You provide amazing services. But there is just one problem. You are finding it hard to get your product and services to the right audience that needs what you offer. Hello! I'm Ifeoluwa Ojo-Thomas and I can solve that problem for you. I'm a passionate and results-driven digital marketing professional with over three years of experience in crafting and executing successful marketing campaigns. My journey in the digital marketing world has been marked by a strong focus on creativity, data-driven strategies, and a deep understanding of the ever-evolving digital landscape. I have had the privilege of leading numerous digital marketing campaigns from inception to completion, ensuring they align with business objectives and deliver measurable results. My expertise spans various platforms, including social media, email marketing, etc. Crafting compelling content that resonates with target audiences is my forte, and I take pride in creating engaging blog posts, eye-catching social media graphics, and informative newsletters that drive engagement and conversions. Proficiency in analytical tools such as Google Analytics, SEMrush, and HubSpot allows me to track campaign performance, identify trends, and optimize strategies for maximum ROI. This data-driven approach ensures that every marketing effort is backed by solid insights. Additionally, I have successfully managed social media accounts, growing follower bases and boosting engagement through targeted content and community-building activities on platforms like Facebook, Instagram, LinkedIn, and TikTok. My goal is to bridge the gap between these two aspects, delivering campaigns that not only look great but also drive tangible business outcomes. As I continue to grow in my career, I am excited to take on new challenges and explore innovative ways to connect brands with their audiences. I am always open to networking, learning from others in the field, and sharing my knowledge and experiences. Let’s connect and explore how we can collaborate to create impactful digital marketing strategies! P.S: If you got to this point, well today is my #birthday so do well to read this post, comment and share, it would make my day!

12

Do you agree that a poor man can brand himself? 🎤 ... Some days ago I talked about the power of strategic branding, and I asked the question above. Take a look at it. Have you thought of branding in the face of poverty? Some Nigerians will say "we do it everyday."😄 I remember someone called it "packaging." Now, permit me to (re)introduce you to a key aspect of my pursuits: A war against poverty. And no, I don't mean I'm searching desperately for ways to be rich.😄 Rather, I mean that I am intentional and passionate about providing lasting solutions to the problem of lack and, in extension, poverty in my country and the world. But what does this have to do with branding? A lot. Nevertheless, it all starts with one thing which is this: 📍Poverty begins in the mind. And when a man believes that he has nothing to offer the world, it is then that he is truly poor. I asked the opening question in a previous post: Do you agree that a poor man can brand [himself]? Here's my answer: Yes, a poor man can brand and will brand (himself), when he believes his present lack is not a limitation to the possibilities within and around him. Does this strike a chord? I'll be sharing more on this, as I keep inspiring and educating you on building a strong brand that resonates with your audience. I am Dorcas Nwaeke, Dee Nurturer. These three things form the core of my brand on LinkedIn: Brand Management, Communication and a war against Poverty. I remain your expert brand and communications manager; I help you build a brand that thrives. PS: Who else is as passionate about fighting poverty as I am?🥹 #deenurturer #yourexpertbrandingandcommunicationsmanager

34

18 Comments

Hey Marketers, Eniola Adeyeye here! Today, I want to share some of the benefits of networking as a marketer. As someone who is very introverted, I've always had trouble talking to people or relating with them. But recently, I've realized that there's a lot to gain from talking to others who have walked similar career paths. For a long time, I focused on just learning – courses, workshops, and all of that. (Hey, continuous learning is key!) It keeps you on top of industry trends and best practices, but knowledge alone isn't enough. This is where networking and building strong connections come in. Building strong connections with other marketers through networking provides an invaluable edge. It allows you to: - Share knowledge and experiences with like-minded professionals. - Gain new perspectives and insights from diverse viewpoints. - Learn about emerging trends and opportunities before they become mainstream. - Discover potential collaborations or partnerships. - Develop a strong support network within the marketing community. Smarketers Hub has always thrived on helping marketers connect, creating a vibrant community where ideas flourish and collaborations bloom. Our 'Connect & Converse' event on Friday is the perfect opportunity to experience this firsthand! This exciting event brings together industry experts and marketing professionals to share valuable insights and foster connections. Plus, you get a free hard copy of our "Inside the Marketers’ Room" book. We have just 50 slots available, and 40 are already gone, so hurry and register now by clicking this link: https://lnkd.in/dVyJE8KJ Can’t wait to see you all at the event!

13

How To Create A Career With Digital Marketing. Before i delve into it. Happy new month, beloved. This month is already blessed for you just stay glued to my timeline, i will be sharing everything you need to know as a digital marketer. Now, Let's go. Creating a career in digital marketing offers series of opportunities for individuals with a passion for creativity, analytics, and technology. Today, i will be talking about 4 different examples of how to build a successful career in this field. The first on my list is; 1. Understand the Landscape: Here we're talking about👇 ** Education: Start by understanding the fundamentals of digital marketing through formal education, online courses, or self-study. ** Industry Knowledge: Stay updated with the latest trends, tools, and platforms in digital marketing through blogs, forums, and industry events. Then you need to; 2. Identify Your Strengths and Interests: In other to identify your interest, you have to👇 ** Specialize: Digital marketing has to do with various disciplines like SEO, SEM, social media, content marketing, email marketing, and more. Identify your strengths and interests to specialize in one or more areas. ** Soft Skills: Develop soft skills such as creativity, critical thinking, communication, and adaptability, which are essential for success in digital marketing roles. the third on my list is; 3. Gain Practical Experience: You gain practical experience by volunteering in an agency, going for👇 ** Internships: Secure internships or entry-level positions in digital marketing agencies, startups, or in-house marketing teams to gain practical experience and learn from industry professionals. **Freelancing: Start freelancing or working on personal projects to build a portfolio showcasing your skills and expertise. The last point i will be talking about today is; 4. Build Your Online Presence: Building online presence is paramount as it enhances your ability to experience what the digital world looks like, hence, helping you learn more and exploring different opportunities that comes with it. You build online presence by; ** Personal Branding: Establish a strong online presence by creating a professional website, optimizing your LinkedIn profile, and engaging with industry peers on social media platforms. ** Content Creation: Demonstrate your expertise by creating and sharing valuable content related to digital marketing through blog posts, videos, podcasts, or social media posts. I will stop here for today. Tomorrow, i will talk about other ways to create a career with digital marketing Hope you got value? please let me know in the comment section so i can give you a shout out and encourage you as you navigate the digital space.🤗

14

5 Comments

🚀 1 Day Left! Unlock the Secrets of Tech Giants Tomorrow! 🚀 🗓️ Date: May 23, 2024 ⏰ Time: 2:00 PM - 3:00 PM 📍 Online Why You Can't Miss This: - Boost Productivity: Learn actionable strategies from industry giants like Dangote, Amazon, and Apple. - Gain Insights: Hear from leading experts on leveraging technology for maximum impact. - Increase Profitability: Discover how top companies use tech to drive ROI and growth. If you haven't registered yet, there's still time! Secure your spot now: Register Now 👉🏻 https://bit.ly/r3cwebinar Could you mark your calendar and set a reminder for tomorrow? We can't wait to see you there and help you advance your business! For any questions or further information, feel free to reach out. Could you make sure to mark your calendar and set a reminder for tomorrow? #business #businessowner #transformation #innovation #supplychain #logistics #banking #finance #engineering #system #management

4

A logistics company in Lagos State reached out on Facebook here and requested my copywriting service last year. After I'd gotten the brief and we discussed the financial implications, it was time for me to build their marketing strategy. I spent a few days digging, researching their target demographic and built an A/B split testing market stomp that would help them drive patronage from at least 5 higher institutions in Lagos. We got on a Zoom call where I shared my screen and quickly went through the Google Drive folder I had created for them — all marketing and advertising materials were in there. Social media strategy Facebook and IG reel focus Email marketing Billboard copy with design samples Video script for video ads Etc This is something I do to convince a new client that I'm on course with their project, even before payment — I don't release the work items until they pay. *I also don't open all the documents to avoid the possibility of screen recording from their end* Over the next couple of days, these guys kept PESTERING me to show them this document and that document: "Emmanuel, can we see where you are with the persona?" "Emmanuel, what can we expect with the email copy?" "Emmanuel, do we have something for Facebook ads?" They were REALLY disturbing — and I don't like to be put in that position — so I drew their attention to the fact that I hadn't been given my initial payment to begin with. Like, why the rush? Shey the documents I've created are for YOU na, and as soon as the contract is signed and the first payment is made, I'll send it over to your team. Guess what? THEY DIDN'T GO THROUGH. Turns out, as I later found, that they were known to go looking for skilled creatives, strike a hiring deal with them and wait for free samples. Then, they'd take your samples back to their in-house team, use your insights, recreate them, launch, make their money and leave you behind. __________________________________ Why am I telling you this? If your job involves creating work documents for new clients UPFRONT, don't make the mistake of sharing that document with anyone... Don't give them proprietary access to those files until your conditions are met and payment is made. Graphic designer Web developer Content writer Social media manager Marketing strategist Etc Don't let your client see critical work materials you've prepared for them without meeting your conditions FIRST. Not everyone reaching out to you wants to hire. Some of them just want high-quality samples for their arsehole in-house teams to work with, and once they lay hands on those files, you'll NEVER hear from them again. Save this to your folder: "Hacks from Emmanuel.

2

A few months ago, I had an offer to manage the branding of a prestigious bank in Nigeria. The gig came via referral, through one of my contacts whom I had done a free design for. It taught me a big lesson. It taught me never to underestimate anyone. I had made a free design advert on my WhatsApp status. One of my random contacts sent a DM asking for a business flyer for her brand. I had quite a number of requests. (Trust Nigerians to like free things😂) Long story short, when this gig came. I was curious as to how. It was so unconventional - a Whatsapp message from a total strange number. I'd later learn that the referer was the lady whom I'd designed a free business poster for. I was taken aback. When I started the free design services, my intention was merely to build my portfolio and gather genuine feedback from real clients, and this is what came out of it? One of the things I'd never do is to take any job lightly. I'd rather turn down requests than under-deliver. Those who've patronized my design services can attest to that. Because it is free does not mean it should look inferior. I strive to give hundred percent in every design. There's no telling how far it would go, who could come across it etc. Wherever it finds itself, it should speak of mastery and professionalism. It is better to turndown a request than to turn-in something subpar. You'd be doing your brand more harm. If the pay is unfair and you're desperate, there are two things involved: close your eyes and offer a topnotch service that would speak for you beyond words or you honor your brand by looking out for better opportunities. Whenever you underdeliver, you tell the world how unfit you are in your niche. Meanwhile, if you've been looking for an opportunity to learn graphics design, I have a free class looming. Just comment "interested", and I'll send you the link. Disclaimer: This is strictly for people who are ready to dedicate their time and commitment to attaining mastery in graphic design. #Branding #BrandIdentity #GraphicDesign #GraphicDesigner

5

One thing I absolutely LOVE about being a marketer is the endless journey of learning and upgrading, as CHANGE is the only constant here. ✨ I had such an insightful Day 2 at the Digital Marketing Growth Programme (DMGP’24). The first session focused on “Unlocking Your Content’s Potential Through Content Audits and Reporting” by Rejoice Ojiaku It was enlightening to learn about the importance of regular content audits to ensure your content remains relevant, engaging, and effective. And as she rightly said, as ‘Marketers we are Storytellers’ and we need to tell the best story through our Content.🤩 The second session on “Elevating Your SEO Game” was such a power packed one! And all thanks to Rita Cidre for her amazing energy and patience throughout! You really made SEO sound interesting and attainable! ✅My biggest takeaway from her session was the “power of backlinks for SEO” Backlinks are crucial for improving search engine rankings and driving organic traffic and understanding how to build authoritative backlinks and incorporating them into an SEO strategy can make a significant difference in a website's visibility and performance. A huge thank you to Girls in Marketing Semrush, Hostinger and ofcourse Olivia Mae Hanlon for organizing DMGP. Excited to continue this learning journey and apply these strategies to my work! And really looking forward to Week 2 of DMGP’24!🤩 #DigitalMarketing #GirlsInMarketing #ContentMarketing #SEO #Backlinks #DigitalMarketingGrowthProgramme #DMGP #ContentAudit #Marketers

22

1 Comment

Branding Lessons I've learnt from Celebration Church International 1. Visual Identity; Whenever you see a design from CCI you know that the design is from them, they have intentionally carved out the elements of their designs that are now associated with them and their visual identity has registered in all our minds 🙂‍↕️ 2. Consistency among touch points: Whether you're in CCI Manchester or CCI Egbeda, from CCI Dallas to CCI Ikorodu, the experience is the same, from CCI Ikeja to CCI Ibadan, the experience is the same, the quality of the word, the quality of the music and guess the best part, there are testimonials from the members to validate those experiences. 3. The Human effect of the Pointman; In recent years, corporations and institutions have taken the initiative to be more humane, less mechanical to appeal to that emotional side of human beings, Pastey is not your conventional MOG/GO/Lead Pastor. From NBA Games, to Messi and Ronaldo Banter , to his active reshaping of culture through music and movies, lest we forget his drip😭, these things has made CCI as an institution look more human and attractive. 4. The Futuristic Customer; Does your brand accommodate the the future of your customer being and journeying with you long term, how is the customer seeing themselves in your vision as a brand. “A billion souls in ten thousand cities” is a tagline that accommodates the futuristic “customer” , as a member you know that you're a part of those billion souls and you're anticipating and supporting the vision because the tagline and the brand itself is big enough to accommodate you, this creates a sens d of customer loyalty, to see that vision fulfilled. 5. Community building ; Perfect example MAP ( Meet and Pray ), the best way to build and maintain a loyal set of following/ customers is to create platforms for your audience to interact with your brands and other customers, so outside the walls of a Sunday service or a Midweek service, members can meet, chill, without the “formality” that church requires. 6. Understanding your target audience; All the points I mentioned earlier are possible because CCI understood the personas of their target audience, the platforms and strategies best to capture the hearts and minds of its audience. CCI is a church for all age brackets and distributions, you cannot but applaud their level of intentionality. Big ups to Emmanuel Iren Laju Iren Abisola Badejo (Ayo - Ibine) and everyone involved, I deeply honor the excellent work and I'm a huge fan. Kindly Repost for reach and comment if you enjoyed reading this 🫶🏿

128

Marketing Strategy Vs Marketing Plan Dear aspiring marketers and small business owners, here's something that's been mostly misinterpreted. Marketing plan isn't the same as marketing strategy even though most people use them interchangeably. Marketing plan includes but not limited to the following. Campaign goals Content plan Timeline for delivery Marketing activities  Responsibilities  Budget Marketing strategy on the other hand includes but not limited to the following Executive summary  Company vision/goals  Market analysis  Target audience details Competitor analysis  Branding and messaging  Relevant marketing channels With this knowledge in mind, when you're posting your products on social media or creating contents on Linkedin for potential recruiters to be drawn to you, is that a marketing strategy or a marketing plan? If you're meeting me for the first time, I'm Toheeb Jolaoso, a seasoned marketer who has worked and currently works with international companies across the world. If you'd like to know more about stepping up your marketing game, feel free to register your interest below for free. https://lnkd.in/drHW-rJc

4

3 Comments

How to Build Brand Awareness Online in Nigeria 🌍 Getting your brand noticed online can feel like a big task, but it’s easier than you think. Start here: ⭕ Be Where Your Audience Is: Find out where your customers hang out online. Is it Instagram, Twitter, or Facebook? Focus on the platforms they love. ⭕ Show Up Consistently: Post often. Share helpful tips, updates, and behind-the-scenes content. People trust brands they see regularly. ⭕ Tell Your Story: Why did you start your business? What makes it special? Share your journey. People connect with real stories. ⭕ Use Local Influencers: Partner with influencers your audience knows and trusts. A shoutout from them can do wonders. ⭕ Engage Like a Human: Reply to comments. Answer questions. Show your followers there’s a real person behind the brand. ⭕ Leverage Ads Smartly: Even a small ad budget can go a long way. Start with Facebook and Instagram ads targeting your ideal customer. Ready to grow your brand? Let IhuLabs help you stand out! 📞 WhatsApp: +2349050807718 #BrandAwareness #DigitalMarketingNigeria #IhuLabs #SmallBusinessGrowth #NigeriaBusiness

1

Sharpen your writing skills with expert tips from @babafemiadebajo 🤩 Whether you’re writing for social media, scripts, blogs or storytelling, these tips will give your content the edge it needs to stand out💫 Start writing excellently!🤩 https://lnkd.in/duTqtC5Y #studio513 #studio513launch #create #scriptwriting #contentwriting

1