Daniel Rowles

Come along to what should be a really interesting discussion.

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Looking after a website on a budget sucks. It's like being in the film version of Oliver, except instead of gruel you're begging for data, and there are no songs except the ones you make up about needing more data so you know what's working and what needs to be improved. Luckily, there are at least ten website tools that can help you for #free. I know this because I've made a list of them, but are you cool enough to read it? The only way to find out is to click the link, and then come back and tell me here if you were cool enough: https://lnkd.in/eYzHdSh6

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Looking forward to answering the questions marketers should be asking when they go to market to select an agency. Hosted by Tom Fogden, it is sure to be informative and fun. A must for marketers and procurement. #marketingprocurement #pitchmanagement #agencytenders

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❗️ATTENTION CREATIVE SUPPLIERS ❗️ I’m pleased to invite you to be involved in the Early Market Engagement (EME) for the upcoming UEA Creative Services Framework procurement process. https://lnkd.in/eE3CU4sm This engagement aims to gather valuable input from the market and to ensure that the framework we establish meets industry standards and best practices. Your feedback will help shape the requirements and specifications, ensuring we develop a framework that aligns with both market capabilities and our organisational objectives. To access the relevant EME documents, please follow the instructions in the above linked contracts finder notice to InTend where you will be able to download: 1a - Presentation – please note the timescales for response *not downloadable from InTend* Please follow this link to view the presentation recording https://lnkd.in/erX6yC54 2 - Early Market Engagement questionnaire 3 - Redacted specification 4 - Briefing template 5 – Service Level Agreement 6 - Privacy notice Any engagement with this phase of the process is hugely appreciated for me to get this over the line! ✨ #creativeTender #creativeSMEs #creativeSuppliers

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Interesting read by Eleanor Hawkins on how PR firms are scrambling to roll out internal AI tools for clients. As Eleanor reports, "The effectiveness of the tools and the ability for firms to quickly upskill its workforce remains to be seen". Still, some fascinating first movers. Early bird gets the worm, right? https://shorturl.at/zACX6 #commspros #corporatecommunications

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Are you in the #education space and struggling to make an impact with your Google Ads campaign? When speaking with different Universities, one of the most common pain points we come across is making PMax work efficiently, whilst making an impact. In Matthew Taylor's webinar, he will delve into the intricacies of utilising Performance Max (PMax) campaigns covering: + Real-world examples of successful PMax implementation in educational settings. + Different approaches and their impact on student engagement and enrolment. + Grouping courses effectively using PMax. + Utilising PMax during open days to attract prospective students. + Key considerations for setting up PMax campaigns. + Dos and don’ts for maximising PMax effectiveness. + Budget recommendations for PMax campaigns. If you are struggling with your PMax campaigns, then this is a must-watch webinar! If you're interested, then sign up today to watch tomorrow at 11am or receive the recording. https://lnkd.in/e9VRy3fh #googleads #education #universitymarketing #digitalmarketing #pmax

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New Episode! "80. The Unicorny Marketing Manifesto: What marketing is" In a slight shake-up from the usual, Dom goes solo and tackles the challenge of defining marketing and its significance within businesses today. Drawing from over 80 podcast episodes and his own experiences, Dom outlines a ma...

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Its been a very informative and eye-opening journey, gaining valuable insights while completing this course with MMC Learning and CIM | The Chartered Institute of Marketing. Always learning and trying to stay updated on the latest trends in marketing the impact of advancements in AI. #MMClearning #CIM #AI #ProfessionalDevelopment

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Our new interactive dashboard analyses: Topic UK General Election 🇬🇧 - Discover voter concerns, news stories attracting the most clicks! You may be surprised....https://lnkd.in/etDxUwiw #labourparty #conservativeparty #liberaldemocrats

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#aitraining #promptengineering #copywriting #digitalmarketing #artificialintelligence. Are you looking for advice and consultancy about AI and content? Or need an award-winning copywriter to help with your next campaign? Please get in touch.

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Thanks to Ben Amos and the Innovate Media :: Online Video Strategy and Content Production team for producing this promo for the 2nd edition of my book: Strategic Social Media Management: Theory and Practice by Palgrave Macmillan. If you haven't checked it out yet, here's the link: https://lnkd.in/gtM8v9mM This new edition features: 🔺 Advice on how to ethically (and effectively) integrate AI into the social media management process. 🔺 New interviews with social media professionals from every continent. 🔺 Proven techniques from some of the world's leading digital marketers including Dennis Yu and Jeff J Hunter. 🔺 Helpful templates to support the practical application of what is covered in the book. #socialmedia #socialmediamanagement #socialmediastrategy University of the Sunshine Coast Dharana Digital

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The Speakery Summit is a how-to event. I'm promising our delegates answers to those niggling questions that plague many of us when it comes to presenting, pitching and press. How do I become a better presenter? How do I tell better stories? How do I manage my nerves? How do I not make a fool of myself in front of a television camera? How can I build better, more effective presentations and pitches? How can I impress audiences, investors, journalists or customers? So many questions. On day one, Emma, Julia, Sam, and I will run masterclasses to tackle some of those questions. The second day of the Summit is a day of best practices. Special guest experts from public service, film, television, sport, fashion and broadcasting join us for what I'm calling "curated conversations". This format is slightly unusual. Instead of presenting Tim, Milka*, Magdalena*, Sebastian, Vimal*, Cristina, Florian, and Rishi share their insights (*take place on day 1). How do they do what they do, what can we learn from them, and how can we use this knowledge in our day-to-day work?    Don't tell them, but these are some of the questions I'll be asking: 🗻 What is the complexity of your world, and how do they translate it into presentations, films, characters, stories, pitches, scripts, clothes or videos that a broader audience can enjoy and understand? 🗻 What or who inspires your approach? 🗻 What kind of impact are you looking to create? 🗻 What is the biggest storytelling challenge you face? 🗻 What can we steal from you? How can we copy your approach? I'll be digging for how-to nuggets. Of course, delegates can ask their questions, as well – so if you're coming, put on your thinking caps and start drafting some questions. These conversations promise to be lively, engaging, helpful and fun – and as we're not recording the sessions, they'll be private, too – an exclusive treat for the delegates of the SpeakerySummit.com Look, it's me in the Alps! At the location! Grab a ticket and join us! I can't wait to see you there.

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I deliver on this great programme for innovative businesses. Have a look and see what it could do for and your business

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The Professor and The Practitioner - Episode 1: What is loyalty? In this mini-series vlogcast on customer loyalty and loyalty programs, Professor Gary Mortimer talks about "the influence and impact of Gratitude". Three research studies he has been involved in go deeper on this very interesting topic. (Links in the comments) 📊 Examining the antecedents and consequences of gratitude 📊 How Gratitude Influences Customer Word-Of-Mouth Intentions and Involvement: The Mediating Role of Affective 📊 How gratitude improves relationship marketing outcomes for young consumers #loyalty #customerloyalty https://lnkd.in/g3rxGQDi

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Who has two thumbs and delivers SEO masterclasses...? 👀 This guy 👍👍 We're kicking things off on the 17th September by teaching you how to write articles and blogs that rank on page 1 of Google 🔍 We'll be spilling many beans/secrets 🥫 Whats different about these workshops? 1. You get a website audit sent to you prior to the workshop 📨 2. You get some trending blog titles to get you started after the workshop ✍ 3. Oh, and capacity is limited to just 12 to ensure learners get the best experience possible 🦸‍♂️🦸‍♀️ Link in comments 💬

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"THE HACK IS BACK": LocalGovCamp24: LocalGovDigital GenAI Makers Day Wednesday 25th September 2024: STEAMhouse, Birmingham The #LocalGovCamp Makers day makes a return and this one will focus on how generative AI can enhance various aspects of content creation and communication by local government, from public announcements to visual media and interactive citizen engagement. Participants will form teams to develop innovative prototypes that showcase how AI can help improve government services and community outreach. Key Focus Areas 1.Automated Content Generation We’ll explore generating written content such as public announcements, newsletters, and web pages, ensuring consistency and clarity in communication. 2.Visual Content Creation We’ll look at AI-driven tools for creating images, videos, and infographics, assisting in public information campaigns and community updates. 3.Interactive Content We’ll experiment with Developing AI chatbots or virtual assistants for real-time citizen engagement, as well as personalised interactive information portals and educational modules. This session is open to #localgovdigital Communications & #localgov #AI people #localdigital https://lnkd.in/eDK2eAGw

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Our Help to Grow Management Kingston University 's Marketing partner Melanie Mack is running two incredibly useful workshops. 1) Explore the two fundamental pillars of SEO – content and technical optimisation. Understand how crafting compelling, relevant content aligns with search algorithms and discover the technical intricacies, including site structure and tags, that impact search engine rankings. (https://lnkd.in/eJ7Ha3Pz) 2) Learn how to set-up your website. This workshop will highlight the options available to you, the wide range of costs and functionalities, and help you to choose between the many platforms to fulfill the functional needs of your business. Explore the fundamentals of clean and effective website design. Master the art of A/B testing to optimise website performance. Understand the principles of CRO and how to systematically improve the percentage of website visitors who take desired actions. Dive into the world of UX Design. (https://lnkd.in/ebqec6Az)

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Thrilled to again achieve #CharteredMarketer status from the CIM | The Chartered Institute of Marketing. Chartered Marketer is a status recognising those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. #Marketing #Excellence #Personal Development

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