Elizabeth Sheehan’s Post

There are different kinds of meetings, but many are unnecessary and a waste of time. Set a clear agenda and distribute it to the team at least a day before the meeting so people can come prepared. Encourage active participation, foster open communication, assign roles, and conclude with actionable outcomes.

Protecting your brand in the age of misinformation is crucial. Online campaigns that spread false information can negatively impact your reputation and ultimately your bottom line. However, we can combat this by prioritizing responsible communication, transparency, and proactive monitoring. We must stand by core principles such as fact-based communication, transparent engagement, and proactive monitoring to safeguard our communities and reputation. But, this challenge demands a collective effort. Join the conversation and share your strategies to combat misinformation and maintain brand trust in the digital age. Let's work together to cultivate a more responsible online space. By combining our voices and best practices, we can empower brands to navigate the complexities of the digital landscape and build lasting trust with their audiences. Let's stand united against misinformation! Cyabra #brandprotection #onlinesafety #corporateresponsibility #misinformation Link to source: https://lnkd.in/e4VGPVCK

Are you struggling to come up with a creative and compelling way to showcase your percentages when pitching to a journalist? It is very unlikely that a journalist will use a ‘raw’ percentage in a headline, and that is because there are more compelling ways to express percentages. So, forget Googling ‘how to express X% as a fraction’ we’ve created a tool that does all the hard work for you: https://lnkd.in/ehE-vgtW Our Percentage Calculator has won the Silver Award at the UK Digital PR Awards last year, so you know it's useful. 🏆 #DigitalPR #DigitalPRTools #Pitching

Most people who know me will know that I have a handful of digital media bug bears. If you get me on one of those topics, I will speak all day if you let me. The brand safety ecosystem is one of those topics. Thankfully, the length of my writing was kept in check so have a read if you're interested in what I have to say! Catch up on the article via Creative Brief.. https://lnkd.in/eQJpfDGU #MediaEthics #Mediabuying #ThinkFreely

MADS has started a second course about creative PR, where I lead part of the lectures. When I participated for the first time we discussed two important issues together with the students. First: to start doing creative PR you need the trust of the team/CEO. Second: trust can be easily lost if you create a crisis with your own hands. Therefore this time there will be two separate lectures about trust in PR and anti-crisis audit of creative projects

We’re thrilled to share the coverage we’ve received for our analysis of this year's winners at the Cannes Lions International Festival of Creativity. Our insights emphasize the resurgence of humor in advertising, with 75% of US and UK winners incorporating humor, a significant increase from 53% last year. This shift has led to a notable improvement in ad effectiveness, as highlighted by the star ratings on System1’s Test Your Ad platform. Read the full articles to dive deeper into these trends and discover why humor is taking center stage once again: The Drum - What 15,000 consumers actually think about Cannes Lions winners: https://hubs.la/Q02Df5SY0 Marketing Beat - Who’s laughing now? Humour blows purpose out of the water at Cannes: https://hubs.la/Q02Df5TT0 LBBonline - Little Black Book - Laughing Lions: The Jury Are Seeing the Funny Side: https://hubs.la/Q02DdH1B0 Research Live - System1 Analysis Finds Increased Humour in UK and US Cannes Lions Winners: https://hubs.la/Q02DdVT90

Managing your online reputation? Here are 5 tips to keep on top of your reputation’s status and safeguard your brand. By following these strategies, you'll not only protect your reputation but also stay on track for continued growth and improvement..(Peter Poole) https://hubs.ly/Q02wTGCN0 #PR #BrandReputation #BrandImage #PRtips

🎙 Find out what the media actually wants from business. 🎧 Listen here: https://lnkd.in/e8Y2BHcy Katie Gabriel, PR specialist and head of Instinctif’s AI-powered agency FLETA, chats with Damian Reece, Instinctif’s media guru and former business editor at The Telegraph. They delve into the relationship between media and business, exploring the fundamental misunderstandings and best practices for effective communication. #MediaInsights #BusinessCommunication #PRStrategies

Once upon a time, any significant announcement made by a business or organisation would be accompanied by an internal Q&A document to brief spokespeople on ‘lines to take’ in response to difficult questions in the event of a call from a correspondent. Today things are more complex and companies obviously need to address the following: What, potentially, are the most extreme social media reactions, pro and con, to this announcement? What are the likely outcomes of a shouting match between opposing sides on social media? Play out an overly-dramatic shouting match between opposing sides (using text). What memes (pos and neg) could be created in reaction to this announcement? What lessons do the answers to this list of questions offer for the existing draft? What language do we need to dial up or dial down? The Q&A document was always largely defensive. Thinking about social media reaction, positive and negative, opens up potential opportunities. Customers these days are more likely to be tribal - and if you’re a customer, you’ll want something that speaks to you. I’d personally prefer a world that was less divisive and polarised, but if that’s how it is, it’s worth considering, understanding and playing off those polarities rather than trying to be all things to all people, which from a comms perspective won’t get you very far, whatever your choices of medium, unless you sell vanilla ice cream or magnolia paint.

#DigitalPR builds trust between the public and your brand, as well as getting your name out as a knowledgeable source. Emma Hull, our Digital PR specialist, writes the business case for Digital PR in the financial sector. 👇 Check the comments for a link!