Darren Woolley

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds… Show more

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Conversations on Managing Marketing includes:

Mark Ritson on the importance of mastering marketing principles
Nick Law on creativity in a digital age
Scott Hagedorn on the increasing complexity of the media market
Andrew Reeves on the challenges facing the advertising agency business model
Sandra Wiles on leveraging and optimising sponsorships
Gil Snir on programmatic media buying
Kshira Saagar on data transformation within your organisation
Ashton Bishop on the disruptive effect of change on organisations
Ed Pank on creativity and innovation and their importance to business
Martin Cass on how data is making media planning and buying more accountable
Mari Kauppinen on the need for short-, medium- and long-term strategy
Will Scully-Power on big data, small data Show less

Now in its sixth year, the 2018 “Marketing Management Book of the Year” is more than 300 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising… Show more

Now in its sixth year, the 2018 “Marketing Management Book of the Year” is more than 300 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management. Show less

Now in its fifth year, the 2017 “Marketing Management Book of the Year” is more than 350 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising… Show more

Now in its fifth year, the 2017 “Marketing Management Book of the Year” is more than 350 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from: media transparency, marketing technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2017:

It takes a village. It seems that almost everything in life does. Darren’s strategic approach in capturing the marketing village speak in Top 50 Marketing Management Posts is what one may call, book brilliance! As busy professionals, you can quickly scan hot topics, gain key insights, and find yourself in a thought provoking, creative space which leaves you with great nuggets to help answer the often pondered question by all at some point, “what next?”. Trinity P3 nailed this one. A must read!

Mary Ann Brennan, Senior Director, Global Procurement, Mattel Inc.

The “Top 50 Marketing Management Post book” has not only become my bible, but also a great reference to share amongst my Procurement Marketing Peers. If you are after a straight to the point, insightful and sometimes though-provocative book, this is the one. These compilations of blog posts are not about theory but, tangible and pragmatic tools/concepts delivered from an objective standpoint.

Karène Tialeu, Purchasing – Marketing Services – L’Oréal UK & Ireland Show less

Going from strength to strength, this year’s “Marketing Management Book of the Year” is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing… Show more

Going from strength to strength, this year’s “Marketing Management Book of the Year” is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from media transparency and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2016:

Darren always brings a level of clarity to a sector that is often unnecessarily overcomplicated. His posts target many industry-accepted practices offering informed, alternative views to what could be possible. His posts are a great source of where our industry has to head to remain relevant to the people who really matter – the customers who make the decision everyday to purchase and or stay with the brand we are marketing

John Moore, Marketing Director, Bupa Australia & New Zealand

Every engagement with the TrinityP3 team is thought provoking as they often have a fresh perspective, challenge the status quo and ask the difficult questions and the publication of the Top 50 Marketing Managements Posts is no exception

Heidi Knight, Director Procurement Marketing, Unilever Show less

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement… Show more

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2015:

I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.

Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co. Show less

This comprehensive Guide will not only demystify the world of digital and data by explaining how it works, it will also help you put some logic back into your marketing approach.

There are no bells, no whistles, no hype.

This Guide simply aims to help marketers get back to basics, business logic and follow the path from confusion to clarity…

This year’s Marketing Management Book of the Year has over 200 pages covering the most popular topics in the category. Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.

Plus there are a huge range of… Show more

This year’s Marketing Management Book of the Year has over 200 pages covering the most popular topics in the category. Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.

Plus there are a huge range of topics from the TrinityP3 past and present in posts by Darren Woolley, TrinityP3 Founder and CEO, Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management and last but not least, Stephan Argent, President of Argedia Group and Marketing FIRST Forum partner providing his views of the issues. Show less

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market.

The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the… Show more

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market.

The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the category.

It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited).

Plus there are fabulous insights and stories by TrinityP3’s founder, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam. There is Mike Morgan on SEO, social media planning and content strategy. And Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum. Show less

Abstract
It is important to be able to clearly differentiate between Duchenne (DMD) and Becker (BMD) muscular dystrophies in early childhood in order to offer more accurate prognostic information to parents. In response to this need, biopsies from BMD and DMD patients were compared to see which features, if any, allowed a differentiation to be made. Fifteen biopsies of vastus lateralis muscle from boys with the mild (BMD) X-linked muscular dystrophy were compared with 19 biopsies from… Show more

Abstract
It is important to be able to clearly differentiate between Duchenne (DMD) and Becker (BMD) muscular dystrophies in early childhood in order to offer more accurate prognostic information to parents. In response to this need, biopsies from BMD and DMD patients were compared to see which features, if any, allowed a differentiation to be made. Fifteen biopsies of vastus lateralis muscle from boys with the mild (BMD) X-linked muscular dystrophy were compared with 19 biopsies from patients with the severe (DMD) form using a variety of histochemical and morphometric parameters. Both forms showed many similarities including increases in fibre variation, percentages of Type 1 fibres, internal nuclei counts, split and fragmented fibres and groups of fibres attempting regeneration. Hypercontracted and necrotic fibres, interstitial inflammatory cells and endomysial connective tissue were more commonly increased in DMD. Fibre hypertrophy was initially prominent, particularly in DMD boys until 5 years of age and in BMD patients until approximately 10 years, thereafter the mean fibre sizes became smaller than normal. Type 2B deficiency was again common in DMD as well as occurring in some BMD cases. Nuclear aggregates and small group atrophy were more likely to be found in BMD. In the absence of morphological criteria to accurately discriminate between DMD and BMD, classification of young affected males with muscular dystrophy into one or other groups, remains a difficulty in the first decade of life.

Aust Paediatr J. 1988;24 Suppl 1:15-20. Show less

Proceedings of a scientific meeting arranged by the Department of Pathology, Royal Children's Hospital, Melbourne with a paper by Darren Woolley on an Transmission Electron Microscopy (TEM) technique using cryostat sections.