Mo Works’ Post

One common reason I see for struggling marketing teams is misalignment—whether that's across departments, within the team, or in any other form. Constant communication is key to ensuring everyone has a mutual understanding of core business objectives and how to achieve them. #marketing #communication #b2b

I think that vision statements get looked over by lots of #B2B companies. If they have one, it's generally something like being the best at X, or the market leader in X. We took a B2C approach with ours, putting the client at the center. Simply put, if we deliver on our mission then sales will follow. Read more about what Deirdre McFarland says about it here.#marketing #advertising

"I'll know it when I see it!" The problem with this "all too common" B2B phase is it emphasizes style over substance (or strategy). We end up rushing towards a fake finish line based on someone's personal preference, craving a 'there it is!' moment with a design or concept, without a solid foundation. Without a solid strategy, even the best of designs will fall flat. Designing without a strategy is like a house without a foundation: it might look nice, but it won't stand the test of time. Strategy guides design, not the other way around. * * * * * * * Two ways I can help: 1️⃣ As a strategic advisor on branding and marketing 2️⃣ As an external team, helping support your ongoing marketing needs #b2bmarketing #b2bbrandstrategy #b2bmessaging #DoMoreWithLess

This one could get scary. Have you been dumped on the B2B technology marketing playground with one arm tied behind your back? How did it happen and what can you do about it? Let's be brave together and fight back. https://bit.ly/3wPe1Ko #b2bmarketing #mspmarketing #b2b #b2bgrowth #marketing #b2bbranding #b2bstrategy #b2bleadgeneration

Account-based marketing is a great way to boost #branding and #LeadGeneration, but many B2B companies aren’t using it to its full potential. The key? Aligning sales and marketing teams to create personalized, customer-focused messaging. Click here to learn how you can master #ABM in our blog post. https://bit.ly/40m4Ptm #BrandAcceleration

💡Does branding really matter in B2B marketing? Check out my latest blog post on groundwirED solutions.

Halston B2B: #Manufacturing #marketing can feel like it’s been left behind in #industry00 – a #GenZ approach might be part of the answer. https://lnkd.in/eQWCbS3s #manufacturingmarketing

What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. B2B buyers need even more empathy, information and reassurance when deciding to purchase. Here are some key ways to ensure the customer’s voice is captured and conveyed to help establish a long-term, mutually valuable relationship. https://lnkd.in/gMYugudQ #customersatisfaction #customerfeedback #customerrelationships

https://bit.ly/4aTWznm Here's a fantastic overview that dispels the misunderstanding about B2B branding, marketing and sales. Use it to your advantage. Thanks Patricia. #b2bbranding #b2bmarketing #brandstrategy #brandstorytelling #emotionalintelligence #emotionalbranding

B2B marketing in 2024. Visual identity cliches: Generic stock images of smiling businesspeople shaking hands, lightbulbs to represent ideas, puzzle pieces to signify collaboration, or any visuals that feel overly staged or corporate. Marketing cliches: Phrases like "Customer-centric solutions", "Disrupting the industry", "Seamless integration", "Next-generation technology", "Unparalleled service". Business development cliches: Overused concepts with no real meaning "Think big, start small, scale fast", "Strategic partnerships", "Out-of-the-box solutions", "Best-in-class solutions". Are you still doing this? Are you? Really? I'm watching you! #marketing