Michael Scharff’s Post

It's crucial as PR practitioners that we adapt to new technologies rapidly, yet cautiously. (We're nothing if not cautious, right?!) The use if AI has rapidly changed the way we conduct business, for the better/more efficient. We have enhanced our service offerings, improved response times, and are better managing our workloads. GenAI has benefited our clients as much as it's benefitted us. Read more in Axios about how MikeWorldWide has advanced using AI. #AI #GenAI #publicrelations #PRAgency

What expectations do customers have for brands to be transparent in disclosing how they use AI in their marketing and communications? This was a key question we set out to answer when creating our latest report, AI Disclosure and Transparency: Closing the Trust Gap. We want to inspire wider awareness of AI dialogues for business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. Scott Friedman, our Practice Leader of Strategy and Positioning gave us a preview of our principles to remain accountable and transparent when utilizing #GenAI for content creation: https://bit.ly/3AGAb3q Interested in seeing the full report? Download it here: https://bit.ly/4fLmyi7

Here's a post about the number one question I get about using #AI for Agency Appraisals...and the answer. Association of National Advertisers 4A's American Marketing Association ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations

Artificial Intelligence (AI) is reshaping the wealth management industry, empowering advisors to deepen client relationships by reducing the burden of administrative tasks. Imagine: 🔹 Better Prospecting: AI crafts personalized marketing campaigns that resonate with client personas, attracting digitally savvy prospects and enhancing engagement and retention. 🔹 Effortless Onboarding: AI automates new-client questionnaires, document management, and process reviews, saving time and delighting clients from the get-go. 🔹 Tailored Financial Planning: Generative AI drafts financial plans, giving advisors more time to fine-tune strategies that align perfectly with each client's needs Read all this and more in our recent article and let's connect https://bit.ly/3Xkz7tw. #WealthManagement #AI #KPMG #Innovation #

AI is here to stay, showing tremendous impact, especially on creative workflows But what’s really happening right and how is it impacting marketing and creative professionals? Let's find out. https://lnkd.in/g7AixHxU

We are raging now that Précis Public Relations is officially live! Our secure, industry-specific AI platform is now available to revolutionize how PR professionals operate. Précis Public Relations is not just an AI tool; it is a transformative platform that enhances the capabilities of PR professionals while addressing the critical needs of senior decision-makers. By significantly boosting productivity, ensuring top-notch data security, and solving the agency overservicing problem, Précis Public Relations is a game-changer for PR. We’ve seen remarkable results during our beta testing phase, with productivity gains over 50%, dramatically reducing the time to produce high-quality client deliverables. Imagine what you can achieve with more time to focus on strategic work! Ready to transform your business? Head over to PrécisAI.com for more information. #PublicRelations #AI #AIInPR

𝐌𝐚𝐲𝐚’𝐬 𝐬𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐦𝐚𝐠𝐢𝐜? It’s not just data crunching; it’s empathy. Yep, AI can help you not only think like a pro but feel like one, too. Ready to start connecting with clients on a whole new level? It’s like giving your heart a power boost.

There’s so much noise about AI in internal comms (ok, everywhere), it’s hard to filter out the useful from the unnecessary. 📹 Our digital expert Tony Stewart sends reassurance about the new tech and tools, outlining the five things you really need to know about AI in IC. Find out more on how AI could impact your internal comms strategy and the steps you can take to embrace it 👉 link in the comments!

In case you missed our webinar on AI in Communications and Marketing last week, you can watch the recording here: https://lnkd.in/egSNycbU In the 45 minutes, Katie Roden gives some brilliant advice on how Comms teams can start harnessing the power of tools like ChatGPT to streamline workflows and boost productivity, as well as the basics of engineering great prompts.

Eager to begin some research on efficiency increasing AI tools in data analysis and visualization per a catch up with Erin O'Malia Gehan. While I have much to explore here, I’d like to think my skill set is more apt to supplemented than wholly substituted with AI tools: ‘augmented’ intelligence rather than ‘artifical’ as some would put it