Federico Russo

We are all saturated of poor creative data driven digital ads. We are all in need of real, meaningful and intentional experiences. At Artlab by Rise, we are bringing back the magic of art and creativity, ancient rituals, blending it with tech and design for richer social interactions, where emotion, connection and inspiration are the outcomes, not just impressions or clicks. Brands that embrace experiential are unlocking unparelleled mental availability, reshaping how to engage with audiences through culture and zeitgeist. Artlab By Rise & Rise New York & Partners are here to make it happen, and we are open for business :)

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Francesco D’Isa is the first digital artist we interviewed for AI Muse, exploring the fascinating intersection between art and generative Artificial Intelligence. Full disclosure: I first met Francesco online, discovering how aligned our thoughts on AI were. Since then, our journey has been a long, dialogical, and enriching one—a true learning process. The interview dives into key topics shaping the future of creativity: 🤖💡The role of intuition—both human and algorithmic 🌀✨How errors become opportunities 🌱⚖️ Ethical challenges in the AI-driven art world 📌 We also discussed Sunyata (Eris edizioni), Francesco’s graphic novel where storytelling and AI-generated imagery merge seamlessly. Here you can read the full interview: https://lnkd.in/df6wPJWY #GenerativeAI #AIArt #Creativity

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Great minds think alike, but diverse minds? They reshape industries. These minds are the catalysts for truly groundbreaking work. Whether through the merging of agencies, as seen with BBDO Dublin and TBWA\Ireland, or by creating inclusion within existing teams, diversity fuels innovation. When people from different backgrounds, experiences, and perspectives come together, the result is both a blend of talents and a powerful spark that challenges conventional thinking and opens new possibilities. Deirdre Waldron's reflection on the recent merger highlights a key truth: diverse thought drives the creative process forward. Potential is created by creating an environment where different viewpoints meet and inspire something entirely new. The greatest creative breakthroughs come when we disrupt the familiar and open ourselves to fresh ways of thinking. Don't you agree?

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🔥 No More Excuses—If There Ever Were Any 🔥 Last year, Barilla’s pancake post for Mulino Bianco, made possible by the vision of Alessio Garbin and Manuela Sissa, marked one of the first major applications of AI in big-brand campaigns, sparking widespread conversations. Today, projects like the The Coca-Cola Company AI Christmas Remake, produced by Secret Level (led by Davide Bianca, Jason Zada and Dave Clark), alongside Silverside.ai and Wild Card, prove we’ve entered a new era. 💡 Excuses like “it can’t be done” or “people won’t like it” no longer stand. 👉 What matters is action—those who do, not those who talk. But this discussion isn’t just about technology—it’s also ethical and moral. Yes, preserving jobs and structures is important, but are we sure the current setups are sustainable? Have we created roles that, while not always essential, add economic weight and inflate budgets? If 10 people can now do the work of 20 or more, the real question is: where’s the issue? It’s time to rethink the value of work and recognize that skills and expertise need to be paid for. 📊 The numbers tell the story: • Coca-Cola’s ad: 70%+ positive sentiment, blending tradition and innovation. • reduced costs and faster production, maintaining top quality. Add the full free test view that you could see here for free: https://lnkd.in/ePCDsEXW Thanks to Andrew Tindall for sharing 🚀 The line has been crossed, and there’s no going back. What’s your take on this spot? #AI #Creativity #Production #Innovation #AIinMarketing

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one advantage of having brand standards (and consistently sticking with them) is that having done so, occasionally you can stray off. as this example demonstrates, certain creative executions can twist the brand and deliver an unexpected surprise. geoff hayes and graham turner for tbwa/chiat/day, with photography by steve bronstein. ps: one of the things i love about this campaign overall, is that it never thinks it needs to talk down to its audience. the opposite is true, they always play it straight, knowing their audience is smart and gets the joke. the bonus part is that the audience gets the pleasure and satisfaction of being in on it.

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If you think content inflation is a problem now with all these streamers producing more content than we can consume, imagine when creators no longer need to rely on big budgets and big studios to bring their ideas to life. Yes, Artificial Intelligence willl likely reduce the number of people needed to do anything, including movies and tv series. On the other hand, it will also allow a lot more of those to get their ideas off the ground. That may reshape the ecosystem, change the current notion of what a career is, or how one thinks of their specialty… it will be dramatically and unfortunately some people will have a rough time, but looking at the transformations only through its challenges may hold us from tackling the opportunities it also presents. For more on this topic, listen to Paul Trillo ‘s interview below. Paul is a director and a pioneer in the field of AI-powered film making and when he talks about the subject, he’s not discussing what he read or heard. He talks about the future he had the chance to see while he kept his hands in the mud.

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Two ingredients you must have in your communication recipe: simplicity and brevity. Here is a great example of a name that briefly summarises two strong concepts of the brand ‘Italia’ and all the positive associations that come with it: Qualitaly As seen in Cinque Terre #branding #naming #brandstrategy

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"Divine Defiance", a provocative art project that juxtaposes the acceptance of traditional religious symbols with the vilification of queer expression. Drawing inspiration from Rome's infamous "hot priest calendar", which annually features real priests in an appeal to aesthetics and profit, "Divine Defiance" seeks to spotlight the irony and hypocrisy in societal norms and religious acceptance. https://lnkd.in/dJESWexx

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The art of taking something so serious and transforming it into something so splendid. https://lnkd.in/e7N_hqF5

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It’s all about time ⏰ In motion graphics and design, experimentation and exploration are crucial. This phase is where preconceived notions are left behind to uncover where the real magic lies. The more time spent on this creative adventure, the broader the range of possibilities and the higher the quality of the final product. BUT, project constraints often limit exploration (hello tight deadlines and tight budgets). We use time as the tool to navigate these constraints. We work with our clients to develop a bespoke creative workflow for every project that maximizes time to discover the magic. We build this workflow with clear communication and creative organization— our keys to a job well done. This leads to more productive time in limited schedules, a happy experience for everyone involved, and a stand-out final output. It’s a win-win for all. How do you use time to make the most of every job? — #Design #Animation #CreativeCompany #Creativity #CreativeOps #MotionDesign

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It's wild that Thom Yorke has to remind you of the ethics surrounding the unauthorized use of creative works. Here is the story of thousands of creatives, including Thom Yorke and Julianne Moore, highlighting the "major, unjust threat" this poses to artists' livelihoods (like they're struggling... but whatever). What I have been saying for a while is that as AI becomes more monetised or, if there is a huge PR crisis, it will become more litigious and face tighter regulations. I don't think this is quite that moment but it's a sign of what's to come. Also, with the potential rise of more opt-out options to protect your work from being read by AI, as mentioned in the article, what will generative AI draw from? #AI #copyright #ethics #tech

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💯 " Craftsman is knowing how to work, art is knowing when to stop. And knowing when to stop is going to be a very difficult thing for AI to learn..." ( Ben Affleck ) ✅This is a very important point of view from Ben Affleck on AI in the movie industry that we can relate to any creative business. #AI #art #design #innovation #creativity

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New blog on the Goldmine Page! Read about Nothing's all-encompassing dedication to audio, and AI integration with their latest piece of tech. The website should also not be missed! Great example of UX. 👀

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After years of doing this, it hasn't become any easier. At MullenLowe Singapore, we've managed to grind out at least a shortlist in every edition of the Cannes Lions the past half dozen years, and you'd think practice makes perfect, but every time, the competition pulls ahead and surprises you with new ideas, just as you're finally caught up with some amazing developments over the past year. About the only thing I've learned is, you can't run out of ideas. You can only run out of steam. In the furore, I forgot this Bronze Lion is also the first for many on the team involved in this project, and I hope it blows fresh belief into their sails. It's also a Film Lion, the OG Lion, the one that was awarded at the International Advertising Film Festival in 1954 in Venice, years before it moved to Cannes and became the Cannes Lions International Festival of Creativity it is today–so congratulations, team–that's something. This year, Sheng Jin Ang and I also had our hopes of winning Singapore's first Grand Prix dashed by the brilliant folk at Ogilvy Singapore (congratulations Nicolas Courant, Marco Versolato and everyone involved) with their work for Vaseline. Again, I was reminded that the same kids behind our winning work, had a remarkably similar idea for another Unilever brand–down to the title of the piece–here, I'd say the blame is shared. We did not give the idea its due recognition, and then throw enough belief behind it to infect the clients with it. Our clients too, would not have conceivably spent two years of R&D and committed to introducing a permanent product range. We know because we've tried, very hard, and for a very long time, to make such ideas happen. But now, we know it can, because the next time we're given the it's-too-complex face-crunch, we'll have a Transition Body Lotion and a lauded Vaseline team to trot out as examples. I am personally going into 2025 invigorated. And that's the whole point of an award show – to remind you that creativity is just about one of the only infinite resources accessible to humanity.

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If you asked me, “Do you like Industry, the BBC and HBO collaboration?” I’d say, “Absolutely, it’s one of the greatest shows out there.” But if you asked me on a deeper level, I’d say... Though I left the film industry over a decade ago—hanging up my walkie-talkie and AD boots—I still recognize when a show hits that special spark, and this show has it. Industry follows ambitious young interns navigating the high-stakes world of a major American bank in the UK. Brilliantly scripted, it’s packed with financial jargon (takeovers, IPOs, market lingo) and captures the intense drive and pressure of that world. But what makes it more than just a must-watch and a dark horse to scoop up all the awards this year? Simple: its work culture. Industry demonstrates how an authentic, supportive work culture shows up in the end product. From conversations I have had with crew members and insights from interviews with the cast reveal one consistent takeaway: it was “great to work on” and “felt like a family.” The creators didn’t just direct the show—they nurtured it, inviting everyone to care deeply about its success. From actors to camera crew, lighting designers to music supervisors, every team member was invested. To me, Industry is a reminder that strong, supportive culture is the foundation of passionate, collaborative, and exceptional creative work. For those of us leading creative teams, it’s a testament to how much people care—and when they do, it shows in every frame.

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Have you ever wondered why some brands become household names while others fade into obscurity? It's not just about the quality of products or services; it's about the power of storytelling in branding. A compelling story can elevate a brand from mere consumer choice to an essential part of our lives. Take Apple, for example. Their success isn't just due to innovative products but also to how they've consistently communicated a narrative of innovation, simplicity, and elegance that resonates deeply with their audience. In today's hyper-competitive market, crafting and sharing your brand's unique story is more crucial than ever. It’s not about selling a product; it’s about connecting emotionally with your customers and creating loyalty that lasts a lifetime. So, ask yourself: What story is your brand telling? Is it compelling enough to cut through the noise? Remember, in the world of branding, those who tell the best stories are often the ones who win.

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