Creative Chairman at Pereira O'Dell, Chief Creative Officer at Serviceplan Americas, Founder at Silverside AI, Author The Girl from Wudang, board member at The AdCouncil and The One Club for Creativity
If you think content inflation is a problem now with all these streamers producing more content than we can consume, imagine when creators no longer need to rely on big budgets and big studios to bring their ideas to life. Yes, Artificial Intelligence willl likely reduce the number of people needed to do anything, including movies and tv series. On the other hand, it will also allow a lot more of those to get their ideas off the ground. That may reshape the ecosystem, change the current notion of what a career is, or how one thinks of their specialty… it will be dramatically and unfortunately some people will have a rough time, but looking at the transformations only through its challenges may hold us from tackling the opportunities it also presents. For more on this topic, listen to Paul Trillo ‘s interview below. Paul is a director and a pioneer in the field of AI-powered film making and when he talks about the subject, he’s not discussing what he read or heard. He talks about the future he had the chance to see while he kept his hands in the mud.
“Without a doubt, AI is going to disrupt things.” 20-time Staff-Pick winner and pioneer of AI-driven filmmaking Paul Trillo shares his take on the future of #AI in the creative space.
This puts more pressure on platforms to improve their recommendation and search engines! With a near-infinite supply of content we are really going to need ways to find the content that we truly get value from. I won't name any but I haven't been very impressed by a few lately. Been spending a lot of time offline as a result (prob a net positive tbh)
The hyper-democratisation of content production will lower the bar to an unbelievable extent, producing more cultural dumping grounds. It will affect attention spans by increasing FOMO in the very young. We have yet to see anything produced by AI content platforms that cannot be produced 100% by real creatives, but slower, much slower. But if speed is the winning variable we should start thinking about rewarding premature ejaculation.