Saumil Tripathi

Saumil Tripathi

Bengaluru, Karnataka, India
15K followers 500+ connections

Articles by Saumil

  • The best books I read this year(so far)

    The best books I read this year(so far)

    This is following my previous post on LinkedIn: The best books I read last year I’m happy that a few of you did follow…

    2 Comments
  • The Best Books I Read last year

    The Best Books I Read last year

    I read a book every week, about 60 through the year, with most of them belonging to categories such as 'Biographies &…

    5 Comments

Activity

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Experience

  • Grapevine Graphic
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    San Francisco Bay Area

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    San Francisco Bay Area

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    Gurgaon, India

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    Mumbai Area, India

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    Hangzhou, Zhejiang, China

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    Mumbai Area, India

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    San Francisco Bay Area

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    Mumbai Area, India

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    Mumbai Area, India

Education

Projects

  • Devgad Mango | Google Online Marketing Challenge

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    Won the Global Winners award of the Google Online Marketing Challenge while at this Project. Worked with Devgad Alphonso Mango for a period of four months in the mango season of 2015, a cooperative of 700 low-income farmers of the Devgad Taluka that sell the Devgad Alphonso Mango. The project included working in conjugation with client specific requirements, product-specific marketing. Our roles included: Web-development, Landing Page Optimisation, Search Engine Optimisation, Search Engine…

    Won the Global Winners award of the Google Online Marketing Challenge while at this Project. Worked with Devgad Alphonso Mango for a period of four months in the mango season of 2015, a cooperative of 700 low-income farmers of the Devgad Taluka that sell the Devgad Alphonso Mango. The project included working in conjugation with client specific requirements, product-specific marketing. Our roles included: Web-development, Landing Page Optimisation, Search Engine Optimisation, Search Engine Marketing and improving various other E-Commerce related metrics and features.

    Website Link: www.devgadmango.com
    Media Coverage: http://timesofindia.indiatimes.com/city/pune/Students-market-Devgad-Alphonso-mangoes-online-win-global-contest/articleshow/48446464.cms?

    Other creators
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  • Mobile App Project: Radius

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    Was involved with a team for the planning and development of Radius, an android app focussed around the idea of providing users with information about places within a radius around them. A major focus was put on the effective execution of the Product Launch campaigns. The App managed to gain its first 1000 users within the first week with 67% returning users.

    Our efforts were also published in a leading daily in the city of Mumbai.

    My role consisted of planning, prototyping…

    Was involved with a team for the planning and development of Radius, an android app focussed around the idea of providing users with information about places within a radius around them. A major focus was put on the effective execution of the Product Launch campaigns. The App managed to gain its first 1000 users within the first week with 67% returning users.

    Our efforts were also published in a leading daily in the city of Mumbai.

    My role consisted of planning, prototyping, capturing customer insights and creating design assets for app during its formative stage. Whereas post-launch, marketing the app to users became the main focus.

Honors & Awards

  • National Winner, V-Guard Big Ideas Business Plan Contest

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    V-guard Big Ideas Contest is a national level business competition that sees participation from some of India's top B-schools.

    • Secured nation-wide 1st Rank
    • Brainstormed and Developed a B-plan for the company that encompassed Operational, Marketing and Financial strategies backed by primary and secondary data
    • Proposed two key product lines for the company as a part of the plan

  • Global Winner, Google Online Marketing Challenge

    Google Inc.

    The Google Online Marketing Challenge is a Global Marketing Competition organised by Google Inc.

    • Ranked 1st Globally from amongst 2200+ teams, from 80+ countries
    • Helped develop overall Brand Strategy along with execution of key Marketing Plans for the client
    • Marketing Campaign achieved 1024% Return-on-investment for 700+ Rural Farmers of Devgad, India, making a great impact on their lives
    • Managed budgets and cost-bidding for 12-live high quality campaigns
    •…

    The Google Online Marketing Challenge is a Global Marketing Competition organised by Google Inc.

    • Ranked 1st Globally from amongst 2200+ teams, from 80+ countries
    • Helped develop overall Brand Strategy along with execution of key Marketing Plans for the client
    • Marketing Campaign achieved 1024% Return-on-investment for 700+ Rural Farmers of Devgad, India, making a great impact on their lives
    • Managed budgets and cost-bidding for 12-live high quality campaigns
    • Achievement published in three major Newspapers (both Print and Digital). Link: Times of India Article
    • Received acknowledgement from the Prime Minister’s Office (PMO) of India for the achievement as well as an in-person felicitation by the then Minister of Human Resource Development (Minister of Education)

    Link to the Results: http://www.google.com/onlinechallenge/past/winners-2015.html
    Times of India Article: http://timesofindia.indiatimes.com/city/pune/5-students-market-Devgad-Alphonso-online-win-global-competition/articleshow/48446684.cms

  • Category Winners - Transform Maharashtra

    Government of Maharashtra

  • National Finalist, Axis Moves 2017

    Axis Bank

    Top-50 from amongst 22800+ students from 360+ colleges around the country.

Organizations

  • Model UN Society, MPSTME

    Head, Business Development & Marketing

    - Present

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