Somil Agrawal

The power of emotional and psychological triggers in successful advertising Read more at: https://lnkd.in/g2vHVqdc

68

7 Comments

The Ipsos IndiaBus Shopping Fiesta Survey shares some interesting stuff around festival buying - 🔆76% of Tier 3 consumers prefer shopping in-store 🔆For Urban consumers, 56% prefer in-store shopping with 12% preferring online shopping, and the rest who do a mix of both 🔆In-store shopping is more pronounced in East Zone at 65% and North Zone at 63% 🔆The shopping spree starts one month before (29%) and peaks one week before (42%) the festival 🔆Quality & price are key determinants for a purchase, followed by discounts and brand reputation 🔆Apparels (89%), sweets & snacks (79%) and puja items (74%) are the top three categories where people are planning to spend More details below 👇🏻 #India #retail #insights

30

Traditional retail is feeling the pressure as quick commerce platforms like Swiggy, Blinkit, and Zepto rapidly improve SKU availability and pricing, challenging players like DMart. Dive into Morgan Stanley’s latest data in our blog. Also, discover how WareIQ is helping brands navigate this disruption with our advanced fulfillment solutions designed for the quick commerce era. https://lnkd.in/gU9Neqf5

11

In the fast-evolving D2C landscape, the opportunity for niche brands to thrive, grow, and potentially be acquired by corporate giants is more promising than ever! This shift is sparking confidence among VCs and Angel Investors, who see clear, lucrative exit pathways as large conglomerates like 𝐇𝐔𝐋, Tata Consumer Products, and Marico Limited make strategic acquisitions and partnerships in niche categories. 𝐅𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: FMCG giants aren’t just chasing growth; they’re actively pursuing brands that have carved out loyal audiences. Traditionally focused on high-volume, mass-market products, these corporates are now using acquisitions to enter niche segments. For instance, ITC Limited acquired Yoga Bar (Sprout Life Foods), a leader in health-focused snacks, while Marico Limited extended its wellness portfolio with True Elements, capturing the growing demand for clean-label, organic products. Fashion and beauty D2C brands are following a similar path, drawing interest from large brands looking to tap into fast-evolving consumer preferences for niche, direct-to-consumer experiences. These high-profile acquisitions signal a seismic shift. VCs see D2C brands as high-growth investments with validated product-market fit and differentiated offerings that attract today’s savvy consumers. Brands like Wellbeing Nutrition (acquired by HUL) and The Man Company (acquired by Emami) reassure investors that D2C ventures can scale rapidly and offer valuable exit opportunities for larger players. D2C brands, with their streamlined digital infrastructure, are built to bypass the costly, layered supply chains of legacy FMCGs. This agility allows them to reach consumers faster and more efficiently, in stark contrast to traditional giants like P&G or Unilever, who struggle to innovate at a similar pace. At the same time, e-commerce aggregators, like Mensa Brands acquiring 𝐕𝐢𝐥𝐥𝐚𝐢𝐧 and around 10 other brands, are accelerating growth by investing in and scaling promising digital-first brands, enhancing exit potential and bolstering investor confidence. Similarly, Ananta Capital is also making its mark with strategic acquisitions, including brands like 𝐀𝐧𝐯𝐞𝐲𝐚 𝐋𝐢𝐯𝐢𝐧𝐠, 𝐒𝐩𝐫𝐢𝐧𝐠𝐰𝐞𝐥 𝐌𝐚𝐭𝐭𝐫𝐞𝐬𝐬, to name a few. Now is the moment for D2C founders to dive into the market, create brands that resonate with consumers, and attract interest from both investors and corporate giants.   Are you someone looking to ride the D2C wave? Share your thoughts in the comments! #D2C #StartupEcosystem #VentureCapital #AngelInvesting #BrandAcquisitions #ConsumerBrands #NicheMarkets #MarketExpansion 

27

Many Thanks Dr. Pawan Kumar for your support in this journey. The title of the book 'The Practical Marketer' was something I first came up with in 2020. It was during the pandemic that I was approached by campuses for a talk for first year MBA students. I asked myself, what is it that B School students want to understand & the answer was obvious. So in under 45 minutes I poured the learnings of my career in FMCG spanning 2 decades The structure that I followed was a simple comparison between what the leading text books teach us about Marketing compared with how we deal with the same subjects in the corporate world Next I started penning articles on various subjects that I wished I knew the answer for as I started my Journey - How do u choose the right Celebrity? - Which Consumer Promotions work? - Various Researches that can be done? - How Brand Purpose is uncovered? - Working with your Agencies. The Book eventually emerged from these articles and I mailed the draft to Dr Pawan & some other B Schools Faculties It was the invaluable contribution of members of the academia that helped refine the book as an ideal reference read for students of Brand Management Many Thanks Dr Pawan for your constant encouragement & support in the journey of creating 'The Practical Marketer' which is available for purchase on Amazon now #thepracticalmarketer #book #brands #marketing #brandmanagement

9

3 Comments

#560. Interesting conversation Brijesh Matalia ! We discussed Marketing, Disruption & Careers One of the things that I recommend during my mentorship calls is to try and uncover your destination by searching on Google/ LinkedIn the profiles of leaders that you admire. The reason why this works is that, when u Google, you spontaneously search for what you are subconsciously looking for. Hence, while planning our professional journeys, we can't visualise profiles like Thought Leader, Entrepreneur or Founder. But when you Google people you admire you can identify what you are subconsciously looking for! #scaleupwithsaurabh

25

Shoppers today often blend physical and online experiences, browsing in-store and purchasing online or starting online and finalizing in-store, based on multiple factors like convenience, availability etc. Brands like Target and Best Buy come to mind—they’ve nailed the art of seamless shopping, allowing customers to browse online, buy in-store, or vice versa, with options like curbside pickup and same-day delivery. Both brands’ apps even let you check local availability and access product details, keeping the experience connected and hassle-free. As a consumer, which brands do you think are doing a great job in omnichannel shopping? And have you come across any brands that could improve their online and offline integration? Share your thoughts!

6

2 Comments

Quick commerce company #Zepto says it is on a clear path to becoming a full Indian-owned entity and hitting PAT positive milestone, as co-founder and CEO Aadit Palicha exudes optimism about a possible #IPO in 2025. Click on the link below to know more... Zepto I Aadit Palicha #quickdelivery #kiranas #quickcommerce #retailindustry #retailgrowth #retailing #businessgrowth #Indianretailmarket #retailresults #retailindia #retailupdates #retailsectornews #businessnews  #retailbusiness #ir #IndiaRetailing

7

Thoroughly enjoyed speaking with Anurag Goyal on his show Sip to Success. He's running a great business in packaging and interviews founders from fmcg, retail and d2c industries. In this podcast, we talk about: 1. My decade long journey in #entrepreneurship, how after 2 failed tech startups, I went #offline and I founded New Shop with Charak Almast and Mani Dev Gyawali as we saw a $40 Billion opportunity in standardising modern convenience retail in India. 2. India is an Entrepreneurship obsessed country and 83% Indians choose to become entrepreneurs as against the global average of 53%. but, 90% of them fail. We know How being a failed #entrepreneur feels like, and that's why we are on a mission to empowering and democratising business ownership in India, by having built a breakthrough #franchising model that's already empowered 100s of #franchiseowners of New Shop. 3. How New Shop's #franchise model works and how we plan to empower 10,000 successful business owners by 2030. 4. The future of franchising, estimated to become a $150B industry by 2028. 5. The future of retail industry is pegged at $2Trillion by 2032, and there will be many players in different types of #modernretail, #ecommerce, and #qcommerce solving for different consumers needs - like how it has happened in evolved consumer markets like USA, China. 6. There will be a consolidation in #traditional retailers, driven by new age consumer demands, infrastructural developments and franchise aspirations. 7. Our experience of working with #d2c brands, and how they can improve to better position for offline retail. https://lnkd.in/gXRp83XH

59

7 Comments

With over a thousand languages, millions of media options, a highly value-conscious audience, and a significant trust deficit to bridge, India is one of the toughest markets to crack. Yet, a brand that earns its place here becomes an undeniable force—creating a moat of trust, relevance, and loyalty. Join us as we talk about building brands relevant to India...

69

1 Comment

Earlier this week, leadership teams from Blinkit and Zepto made headlines by announcing the availability of the iPhone 16 on their platforms. This isn't just a marketing play—it's a signal of a broader shift in the quick commerce landscape, where platforms are moving beyond groceries to offer high-value, non-grocery items, driving a clearer path to profitability. But why non grocery? Higher Average Order Value (AOV): With premium products like the iPhone 16 now available, customers are spending more per transaction. This boosts AOV, helping platforms lower their relative cost per delivery. Broader Product Range via Dark Stores: Quick commerce is no longer just about essentials. Platforms are stocking a diverse range of higher-margin products, from electronics to beauty items, utilizing strategically placed dark stores for rapid fulfillment. And the Ad Revenue: As platforms attract a more premium audience, advertising revenues from brands eager to target urban, affluent consumers are growing, further supporting profitability. As Blinkit and Zepto continue to push the boundaries of what's possible in quick delivery, their ability to combine speed with premium product availability is reshaping the idea of modern retail! So what's next? #quickcommerce #blinkit #swiggy #zepto #flipkart #india

33

1 Comment

Do you know why brands are pivoting their marketing strategies towards being digital centric? People are spending more time online and consequently buying more. This has resulted in new forms of content engagement, such as on-demand, quick commerce, and e-commerce. The emergence of e-commerce advertising and the proliferation of transactional payment platforms have significantly expanded the audience base. With consumers increasingly spending more time online browsing websites, watching videos, or scrolling through social media, digital channels offer granular targeting options based on demographics, interests, location, and online behavior, enhancing the credibility of reaching a receptive audience. By strategically planning campaigns across different seasons and platforms, French Essence ensures that the brand remains on top of consumer's minds. Additionally, our year-round marketing efforts allow us to adapt to changing market trends and customer preferences, ensuring we can effectively reach our audience at all times. This balanced strategy helps us to drive sales and strengthen our market position consistently. #FrenchEssence #marketing #marketingtips #ecommerce #digital #digitalmarketing #advertising #fragrance #perfumes #brands #brand #branding #brandsolutions #brandingsolutions #strategy #campaigns #digitalplatform

24

#AppointmentNews: Reckitt appoints Kanika Kalra as Regional Marketing Director – Health & Nutrition Link in the comments Gaurav Jain Kanika Kalra Reckitt #mediabrief #Reckitt #KanikaKalra #RegionalMarketingDirector #HealthAndNutrition #appointment #leadership #media

2

1 Comment

India's e-commerce sector is thriving and is driven by three dominant models: Direct-to-Consumer (D2C), Marketplace, and Quick Commerce. Each model offers unique benefits and challenges, catering to diverse consumer needs and market dynamics. Direct-to-consumer (D2C) brands lead by selling products directly to consumers, enhancing control, customer relationships, and profit margins. Example- mamaearth and SUGAR Cosmetics. Marketplaces like Amazon and Flipkart offer variety and convenience, catering to diverse preferences and enabling scalability through multiple sellers. Quick Commerce platforms like bigbasket.com and Blinkit focus on swift deliveries and meeting immediate consumer needs with speed and efficiency in inventory management. The e-commerce landscape in India is in a constant state of evolution, offering consumers an ever-expanding array of options to meet their shopping needs efficiently. #Ecommerce #marketplace #amazon #Flipkart #socialbeat #Vivek

28

3 Comments

The Hyperlocal Discovery2Delivery model is crucial for Consumer Packaged Goods (CPG) and electronics companies to maximize the benefits of their current distribution setup. The main challenge lies not in technology, but in the mindset of the brand owners. Small retailers are open to stocking and selling the right products, and they are willing to replace dark stores to deliver similar turnaround times. We have been advocating for this for a long time through our Dynamic Engagement commerce, which is a quick commerce Plug and Play tool. Traditional brands can significantly transform the game with this tool, while Direct-to-Consumer (D2C) firms listed on quick-commerce platforms have seen the benefits but at an oversized cost. Read more at: https://lnkd.in/d-yZbkKt Read more at: https://lnkd.in/d-yZbkKt

8

From FMCG to Media: My surprising journey 🚀 22 years ago, I started at Hindustan Levers. Today, leading revenue growth at TV9 Network. The secret? Adaptability is your superpower. 3 key lessons I've learned: 1. Customer-first mindset is universal FMCG taught me to obsess over consumer needs → Now drives our media strategy at TV9 2. Data-driven decision making is crucial Telecom showed me the power of analytics → Shapes our content and sales approach today 3. Innovation thrives on diverse experiences Each industry added a unique lens to my toolkit → Allows us to stay ahead in the ever-changing media landscape What's the most valuable lesson you've learned from switching industries? #CareerGrowth #MediaInnovation

141

13 Comments

Honasa Consumer Ltd., the parent company of leading brands such as Mamaearth, The Derma Co., Aqualogica™, BBLUNT, and Dr Sheth’s has announced the promotion of Meetu Mulchandani to Vice President & Head of Brand Factory. Click on the link below to know more..... #retailnews #retailtrrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

5

Distributor Is Not Everyone's Forte - B2B Market Entry Alert for New Brands ! Thinking of partnering with distributors? Think again! Here's why: - Distributors often reject untested products in the market. - They prioritize salability over margin or exclusivity. - You need a proven market presence (B2C or B2B) to attract distributors. Focus on finding your first B2B customers through: - Retail and wholesale segments - Competitive pricing - Low Minimum Order Quantity (MOQ) Avoid costly mistakes: - High MOQ demands can sink deals! - Don't prioritize exclusivity over market traction. Watch this video for expert B2B market entry insights: - https://lnkd.in/gnWqZZp9 - Also, read distribution blogs at https://lnkd.in/gHMHTiSz Takeaway: Build market presence, find customers, and then approach distributors. #b2b #d2c #distributor #wholesaler #B2BMarketEntry #B2BSales #DistributorMyths

11

2 Comments