Sahil Bhushan

As a kid, gaming was pure joy — a world of its own. Weekends meant gathering with cousins, battling it out over Monopoly, Snakes and Ladders, or Ludo. Hours would fly by with nothing but full focus and boundless fun, no guilt or FOMO. Another fond memory? Watching my dad dive into his handheld video game every evening, glued to those three simple gaming options. I’d often wonder what it would be like to play myself. Then came my first phone— the iconic Nokia 3310. Owning it in my early twenties felt like a privilege, and the thrill of mastering Snake Xenzia was unmatched. Fast forward to today: gaming has transformed into an expansive universe of possibilities. It’s no longer just entertainment; it’s a force shaping lives, careers, and industries. For marketers, it’s a frontier that’s impossible to ignore—a world where opportunities for innovation, engagement, and growth are endless. The wait-and-watch game is over. We’ve just launched the IWMBuzz Dentsu India Gaming Report and trust me when I say it’s your go-to treasure trove for insights, trends, and strategies to shape your 2025 plans. We couldn’t be prouder! What are you waiting for? Grab your copy now, craft your strategies, and allocate those budgets to stay ahead in this ever-evolving world. Click here to read: https://lnkd.in/gWxUGjbw | Harsha Razdan | Narayan Devanathan | | Anindita Sarkar | Sujata Dwibedy | Abheek Biswas | Prabhupreet Singh Ahuja | #SachinSadanandan | Alifiya Hirani | Prerna Sagvekar | Archie Kothari | 

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There is Marketing and then there is #B2BMarketing! While the aim is always to connect and engage, B2B marketing requires a unique blend of strategy, precision, and insight. That’s why while choosing an elective for my #CMOProgram I opted for the B2B Marketing Certification from Columbia Business School. In the world of B2C marketing, the goal is often to cast a wide net, appealing to the masses with emotional resonance. However, B2B marketing is a different beast altogether. It’s about diving deeper, targeting a specialized audience with intricate decision-making processes. It requires understanding the complexities of your client's business, anticipating their needs, and delivering tailored solutions that drive real value. Here are a few key insights I’ve gathered on what sets B2B marketing apart and why mastering it is crucial: Targeted Approach: B2B marketing demands a laser-focused strategy. It’s about reaching key decision-makers and influencers with content that addresses their specific challenges and goals. Relationship Building: Unlike B2C, where transactions can be quick, B2B relationships are nurtured over time. Learning to build trust and establish long-term partnerships is essential. Data-Driven Strategies: Every move in B2B marketing is backed by data. Understanding market trends, analyzing customer behaviour, and making informed decisions are fundamental to success. Complex Sales Cycles: B2B sales processes are often lengthy and multifaceted, requiring a strategic approach to guide prospects through various stages of the buyer’s journey. A heartfelt thank you to Columbia Business School and the incredible instructors and peers who made this journey unforgettable! #CBSCMO #CBS #ColumbiaBusinessSchool #BusinessMarketing #MarketingStrategy #CMOProgram 

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I am glad that I could take PR ahead with Legacy Matrix IP. Right now it is hidden and in the backseat but I am sure after 2 decades it would be a basic reference for all Marketers and Thought Leaders. Legacy Matrix enhances the PR role of presence building to power building. Greetings on National PR Day. #india #pr #publicrelations #communications #ip #intellectualproperty

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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🌍 India’s Influence is Growing Like Never Before — and so should your brand’s presence in the digital world! 📈 At PR Professionals, we believe that just like #India is rising on the global diplomatic stage, your #brand can also dominate its industry through the power of strategic communication. 🚀 From crisis management to thought leadership, we specialize in amplifying your brand’s story and delivering high-impact PR and social media strategies tailored to your needs. We’ve successfully delivered for the best of brands such as UNICEF, DLF Limited, Jindal Stainless, Delhi Metro Rail Corporation (DMRC), National Capital Region Transport Corporation (NCRTC) IDFC FIRST Bank, Ministry of Power, IITs, IIMs, Manipal, Artemis, and now, we’re ready to take your brand to the next level! Just like India's diplomatic rise being acknowledged globally, it's time for your brand to make waves in the market! 🌟 Let’s harness this momentum and -- Grow your digital footprint 📲 Enhance brand visibility 🌐 Navigate crisis situations with confidence ⚠️ Get in touch ([email protected]) with us today to unlock your brand’s full potential. #PR #SocialMedia #BrandVisibility #DigitalGrowth #StrategicCommunication #CrisisManagement #Leadership #Marketing #BrandInfluence #publicrelations #mediamanagement #communication #branding

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What an evening it was. After a while it was an evening filled with ace marketers in one room and some of my takeaways were just so enriching. Thanks, team BambooBox and Ankur Saigal for having us over💛💛. #cerebral #B2Bmarketing #nauncesattheirbest My top 5 takeaways for the B2B world: ✔️ Build a community or a platform that is NOT related with your brand. People will love you for it ✔️ Ensure that there is a series of micro-engagements that you do with your audience, to achieve the final intended results ✔️ Demand-gen is brand led, not vice-versa. Always. ✔️ You have to be a 'buddy' to your sales org, Practice and other stakeholders for you to feel the same pain as they do ✔️ Co-own everything -Targets, numbers, content. When you experience the struggle in co-ownership, the success that you achieve is only deserved

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Download & watch now !!

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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While the possibilities of #AI seem boundless, a number of challenges exist in its wider adoption. Read my analysis of a Sprinklr report here - https://lnkd.in/g78vcCFj

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ISA Media Charter enhances transparency, security, and collaboration in India's digital advertising ecosystem with key industry guidelines. read more: https://lnkd.in/d_83GV65 Sunil Kataria | The Indian Society of Advertisers (ISA) #DigitalAdvertising #BrandSafety #AdFraud #FirstPartyData #Viewability #Advertising #AdTransparency #MediaSummit #Adtechtoday

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Salesforce recently released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries. In case of India, 79 percent of marketers are already experimenting with or have fully implemented AI into their workflows. Read more about it and other interesting facets in the article below. #artificialintelligence #AI #India https://lnkd.in/gwcWPcYQ

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The Authorpreneurship journey podcast shoot continues with Mr. Vinay Pushpakaran the Customer Centricity Expert and Mr. Vamsi Deepak Sankar the Authorpreneurship Guru . The conversation revolved around #Business #CustomerExcellence #CustomerCentricity #BrandBuilding #Writing #Publishing #Authorpreneurship #PSAI #Entrpreneurship #firstgenerationbusinessowners . The late evening shoot wrapped up with some fantastic takeaways for people and organizations who want to grow their businesses through the authorpreneurship route. Watch out this page for more updates on the podcasts.

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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#CommsBrief | Ek.indUS appoints Pitchfork Partners Strategic Consulting for its strategic communications mandate Link in the comments Saurabh Vakil Jaideep Shergill #mediabrief #EkindUS #PitchforkPartners #strategiccommunicationsmandate #marketing #media

In the realm of Demand Gen campaigns, we recently engaged in a transformative audit led by the renowned YellowKyte, with the able guidance of Siddharth Sharma and Ravikant Rana. Their proactive approach was a breath of fresh air, delivering a comprehensive report well within our agreed timeline. Their keen insights helped us pinpoint gaps in our strategy and swiftly remedied post-audit. The entire process was seamlessly executed, offering valuable insights that enriched our understanding of campaign dynamics. In short, working with them was both efficient and enlightening. #DemandGen #B2B #DigitalMarketing #GoogleAds #LinkedinAds

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“Mera Naam Chap Na Chahiye” - Why PR needs to move beyond “Media Relations” And embrace the new digital, social, creator and founder-led economy . Senior PR Leader Michelle Kumar joins Aishwarya Suresh and I on Table Talk to talk about the evolution and revolution of PR in 2025

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Brand Rejuvenation: The Role of PR and Strategic Communications in keeping brands healthy bit.ly/RTViews1085 Public Relations drives brand rejuvenation by fostering meaningful conversations and aligning brands with their audiences, shares Raja Ghoshal. #RTViews

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Ever wondered how metadata can transform your publishing game globally?   Join us as we decode its impact on content marketing and accessibility in diverse markets like India. Let's navigate the digital landscape together for better publishing outcomes! #thefederationofindianpublishers #indianpublishersconference2024 #digitalpotential #session6 #metadata #publishing

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