Sahil Bhushan’s Post

🔊Hear, hear marketers everywhere.. Our Delhi marketers are thrivers, not survivors! 💪 They are doing things differently, and on their own terms. 😎 At our Delhi RT with dear friends - both old and new, we discussed what works, and what needs to change.  While a livestream would have been more apt with all the interesting conversations, we will attempt to capture the spirit of the evening in bullets! 😂 💥While it’s crucial to stick to the marketing strategy so that sales and marketing stay aligned, it is also important to be flexible and relook the strategy for optimum results. 💥Marketing needs a PR facelift! They need to appear approachable and show results for the recognition they deserve. 💥Analyzing data and strategic spending instead of inflating budgets are key to marketing success. 💥Targeting prospects with focused advertising and inspiring success stories via joint sales and marketing efforts is the recipe for success. Finally, no RT is complete without mention of sales and marketing alignment! 💥Marketing and sales can collaborate effectively if they stop segregating inbound and outbound leads. This alignment is key to overall success. Thank you, Cathy, for your wise words and graceful moderation. You are such a rare find! 💎 🙌Thanks to all our guests for an insightful and fun evening: Kaustubh Chandra (KC) - CMO & Head of Sales Op & Digital Sales Group, Airtel Business Ankit Chaturvedi - VP & Global Head of Marketing, RateGain Amit Thapliyal - VP Marketing, PeopleStrong Kiran Dev - VP & Business Head- India and South Asia, Disprz Anuradha Sehgal - SVP & CMO, Coforge Neha Sethi - CMO, Teleperformance Sahil Bhushan - Chief of ‘All Things Marketing’, Kellton Pushkaraj Phule - VP Marketing, Quintype Technologies Mimosa Basu - Head of Marketing for Sales Solutions Business India, LinkedIn Kuhu Rastogi - Marketing Business Partner, STL - Sterlite Technologies Limited Cathy Chandhok - SVP & Global Head Marketing, QualityKiosk Technologies Pvt. Ltd. Ankur Saigal | Ishan Jain | Niharika Thakur | Pragya Chopra

🌟 𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 𝐝𝐞𝐚𝐥𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. Here are the top strategies to succeed: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Use insights to understand customer behavior and preferences. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Tailor your communication to address specific needs and pain points. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Engage through social media, email campaigns, and online advertising to reach a wider audience. 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Focus on long-term relationships by offering exceptional service and support. In a dynamic market like India, adapting to digital trends is key to closing deals effectively. What strategies have worked for you in this space? Share your thoughts below! #DigitalSales #SalesStrategies #IndianMarket #DataDrivenMarketing #Personalization #DigitalTransformation #SalesGrowth #CustomerEngagement #OnlineSales #BusinessSuccess

Hey B2B marketers! 👋 I wanted to share some valuable insights from my recent market research into financial decision-makers at top companies in the India. Here are 3 metrics I found particularly insightful: ♠ Time in Company : The longer they've been there, the more likely they are to make big decisions. Makes sense, right? They've got the clout to say "yes" to new stuff. ♣️ LinkedIn Presence : This one's interesting. The more they post and engage here, the more likely they are to be open to new tech and trends. It's like a little window into how forward-thinking they are. 🖤 Past companies : folks who've bounced around a bit (think 2+ companies) seem to really get the bigger picture. They've seen different challenges and are usually quicker to spot a good solution when they see one. These metrics have been game-changers in how I approach targeting and messaging. They've helped me better understand our prospects' mindsets and pain points. What about you? Any useful metrics you've found in your B2B research? Let's share and learn from each other! #B2BMarketing #MarketResearch

6 Easy Ways to Increase Sales in Business Today We're going to explore six successful strategies that can take your business to new levels. 1️⃣ Expand Business Targets ↳ Reach beyond your current market. Explore new customer segments and adjust your offerings to attract a broader audience. 2️⃣ Focus on Product Quality ↳ Your product is your promise. Ensure it consistently delivers, and customers will keep coming back for more. 3️⃣ Maintain Customer Loyalty ↳ Keep your customers close. Regular check-ins and personalized offers build lasting relationships that drive repeat business. 4️⃣ Give Promotions with Deadlines ↳ Create urgency. Limited-time offers push customers to act now, boosting your sales in the short term. 5️⃣ Leverage Digital Marketing ↳ Your customers are online—meet them there. Use targeted ads, social media, and email campaigns to connect with them where they spend their time. 6️⃣ Provide Testimonials and Reviews ↳ Trust sells. Showcase real customer feedback to build credibility and influence potential buyers. If you found this valuable, give it a 👍 and share it with your network! 👉 Follow me for more insights and updates. 🔄 Feel free to repost and help others benefit too! #socialmediamarketing #digitalmarketing #metaadsexpert #haleemullah

A successful ABM strategy starts with knowing your audience.     As the Country Marketing Head for Medium Business in Australia and New Zealand at Dell Technologies, Sandipan G. is responsible for implementing global, data-driven ABM strategies focused on communicating value to the customer.      However, he and his team needed data to understand how in-market accounts engaged across multiple channels and a partner that could support their ABM goals.     “Oftentimes in the marketing community, we fall in the pitfall that we want to put out the best message without thinking whether a customer wants to listen to that or not. ABM allows us to figure out what customer is looking for, when are they looking for, and who are they looking for, and accordingly serve them with the most relevant, authentic, credible information that'll help them.”    With Madison Logic, Sandipan and his team have established a more effective and systematic process for ensuring they serve customers and prospective buyers with relevant information and content to make well-informed decisions.     Seeing great results, Sandipan credits the high engagement and collaboration between his team and Madison Logic. The partnership has allowed them to build a better account-based strategy that moves deals faster by delivering personalized experiences cross-platform for each stage of the funnel. #accountbasedmarketing #abm #b2bmarketers #b2bmarketing

🚀 Outbound Sales: What's Working & What’s Not in 2024💡 Outbound sales is all about timing, targeting, and personalization. Here’s what I’ve learned recently: ✅ Personalization : It’s still the most important factor, but doing it efficiently is the challenge. With Apollo.io, I’ve been able to build tailored sequences that really resonate with prospects—without spending hours on each email. ✅ Timing is everything : Apollo's website tracking feature has completely changed how I approach prospects. Being able to track when a lead is visiting my site and engage with them at the right time has helped me secure more meetings. ✅ Efficiency is key : Using Apollo’s automated workflows has saved me hours on follow-ups, allowing me to focus on the leads that really matter. ❌ What doesn’t work? Sending generic, mass emails that don’t feel personalized. It’s a numbers game, but quality outreach will always beat quantity. 💡 Pro tip : Incorporating LinkedIn touches into my outreach sequences has boosted my connection rates—especially when paired with Apollo.io’s data to find the right people to connect with. If you want to see how Apollo.io can streamline your outbound process, it’s definitely worth a try. 👉 Sign-up link in the comments to check it out. #OutboundSales #SalesTips #SalesLeadership #SalesAutomation #PoweredByApollo #SalesEngagement

At #ForrB2BSummit this week, we heard a lot about the increasing complexity of the buyer’s journey. And that means B2B GTM teams need to improve how we orchestrate the *seller’s journey* to keep up. We need to improve coordination between marketing, sales, customer success and ops. We need to be on the same page about who we’re targeting - that includes our ICP and the specific accounts we’re targeting, the personas at those accounts, and the messages that resonate with each. This is why we like dynamic books. Dynamic books requires an account based GTM motion, and helps make it easier for GTM teams to identify and target the highest-potential accounts - and stay on the same page about which accounts you’re targeting. And it becomes a lot easier to make adjustments to the accounts you’re focusing on instead of being stuck working from an outdated ICP definition or overly-broad set of target accounts. When sales and marketing are focused on the same tightly targeted set of accounts, your effectiveness at actually getting those accounts to engage goes way up.

📊 Unlocking the Power of B2B Social Media Marketing 🚀 Dive into the latest research by Prof. Amit Shankar in Industrial Marketing Management, exploring the impact of message source and content on social media engagement. Discover key insights shaping the future of B2B marketing! #B2BMarketing #SocialMediaEngagement #ResearchInsights #iimvisakhapatnam #thesunriseiim Indian Institute of Management Visakhapatnam | Amit Shankar

📊 Kudos to Prof. Amit Shankar for his recent publication in Industrial Marketing Management! 🚀 Your groundbreaking insights are not just shaping but revolutionizing the future of marketing strategies. 👏Congratulations on this remarkable achievement! 🌟 #MarketingResearch #Innovation #B2BMarketing #SocialMediaEngagement #ResearchInsights #IIMVisakhapatnam #TheSunriseIIM 🎉 Indian Institute of Management Visakhapatnam 📈

Why is it hard to find clients through emails in INDIA? Understanding Client Generation in India: The Email Marketing Challenge🔍 Slide 1: 📧 Ever wondered why it's challenging to generate clients in India via emails? You're not alone. Many businesses face the same hurdle. Slide 2: 📊 India's digital landscape is unique. With a diverse and massive audience, reaching the right people can often feel like finding a needle in a haystack. Slide 3: 🚫 Email filters and spam folders are often the graveyard of marketing emails. With increasingly stringent privacy regulations, many emails don't reach their intended recipients. Slide 4: 📩 Moreover, the email culture in India is different. People tend to prefer personal connections and face-to-face interactions over cold emails. Slide 5: 🎯 So, what's the solution? Tailored, targeted strategies! Understand your audience, create personal and engaging content, and most importantly, be patient. Slide 6: 💡 Remember, email marketing is not a one-size-fits-all solution. Every market, every audience, and every individual is unique. Slide 7: 🌐 Want to learn more about navigating India's digital marketing landscape? Stay tuned for more insights! #digitalmarketing #clientgeneration #emailmarketing #indianmarket #businessstrategy