Ritoban Chakrabarti

Video Views are FREE on Amazon till user clicks.. Zero CPM.. and can be shown to user who is searching to buy.. But Brands still don't use it enough.. 😃 It's funny, there are so many plans floating around for running YouTube campaigns including DSP campaigns where advertisers are willing to pay for views and the most relevant audience they will get is In-market and search term based audience and the placement will be everywhere and the timing will whenever the user is busy watching something else on the internet.. But let's breakdown why Advertisers should squeeze every bit of the SB & SD Video Ad format... 😊 Video is an Auto play 🙂 No charge for Views only charged CPC when user clicks 😊 Can be targeted on specific keywords, Brand, Non-Brand or Competitors 😊 You can go as contextual as you want based on user search term 😊 You are showing your video exactly when user is looking to buy 😊 You are showing your video not later, at the time when user is searching I don't understand why Amazon is offering videos views for free but if there is something that Amazon is offering for free than it is this.. and before Amazon realises this and starts charging for video views.. we all should make the best of it.. Few points to remember when running video ads 😊 Run Video Ads with SB & SD both 😊 In SD use Conversion goal, on reach you are charged on CPM 😊 Use Keyword, & Product Targeting both with Video Ads 😊 Video should be contextual and not Brand Video for better performance 😊 Audio is not auto play with Video Ads 😊 Make product focused video which is captivating 😊 Use subtitles coz audio will be missing in auto play Let's understand the metrics you should watch to know how good is your video.. 😎 Viewable Impressions - 50% of your video is viewed for min 2 Sec 😎 Video First Quartile - how many people watched 25% of your video 😎 Video Midpoint - how many people watched 50% of your video 😎 Video Third Quartile - how many people watched 75% of your video 😎 Video Complete - how many people watched 100% of your video 😎 Video Unmuted - how many people unmuted your video 😎 VTR % - Viewable Impression divided by Impression Divide the metrics above with cost.. and start optimising your targeting and keep making better videos.. 🤗 If this has enlightened you today then tag your best advertiser and ask him to start his Video Ad on Amazon today... Prime day is on 20th & 21st... don't lose track.. 😃

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All the tools I used to scale 25+ D2C Brands. 1. Kwikchat by GoKwik or BusinessOnBot: To recover abandoned carts like a pro 🛒 2. Kwikcheckout by GoKwik/ Shiprocket Checkout (formerly Fastrr) Checkout for lightning-fast checkouts (We’ve tried them all—Shopflo, Razorpay’s Magic Checkout, Cashfree's ecom360 BUT these two are the MVPs)⚡ 4. Cashfree Payments / Razorpay : For seamless payments that actually get you paid 💸 5. Microsoft Clarity : For those sweet heatmaps and session recordings 🔥 P.S.: Not a paid post, though I wouldn’t mind being their brand ambassador. Just saying! #D2C #performancemarketing #MetaAds

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How We Ranked #1 for a single word Keyword in Just 6 Months with Zero Backlinks You might find it hard to believe, but in just 6 months, we achieved the first rank for a highly competitive, single-word keyword—and outranked giants like Myntra, Meesho, Amazon, and even Wikipedia on the SERPs. Here’s how we made it happen. #seo #growth #tricks

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Here is the report we run in fb ads manager: • Ad name • Ad delivery • Results • Cost per Result • Amount Spend • CPC • CPM • Hook Rate • Hold Rate • Average View Duration • Unique Outbound CTR • Adds to Cart • Website Purchase ROAS

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𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰 𝐏𝐏𝐂 𝐈𝐬 𝐀𝐥𝐥 𝐀𝐛𝐨𝐮𝐭 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐠𝐞? Many sellers think that Pay-Per-Click (PPC) advertising is just about spending money to get more clicks. But here’s the truth: PPC is all about 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 to your product page. 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? 1.𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐃𝐫𝐢𝐯𝐞𝐬 𝐒𝐚𝐥𝐞𝐬: Getting random clicks won’t help. What you need are 𝐡𝐢𝐠𝐡𝐥𝐲 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬—people who are already searching for what you offer. 2.𝐋𝐨𝐰𝐞𝐫 𝐀𝐂𝐎𝐒, 𝐇𝐢𝐠𝐡𝐞𝐫 𝐑𝐎𝐈: When you target the right audience, your Ad Spend (ACOS) decreases, and your Return on Investment (ROI) skyrockets. It’s not about the quantity of traffic but the 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. 3.𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐅𝐨𝐜𝐮𝐬𝐞𝐝: It’s not just clicks you want, but 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. The more aligned your audience is with your product, the higher the chances they’ll hit that “Buy” button. Remember, effective PPC is about 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐞—and driving meaningful results. Make sure your PPC strategy is built around relevance, not just clicks. #AmazonPPC #TargetedAdvertising #EcommerceGrowth #RelevantTraffic #AmazonAds #amazonfba #theamzsquad

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SELLING HIGH INTENT MVA DATA COUNTS 30-60 days aged: 6,536 total leads 60-90 days aged: 7,627 total leads 90-120 days aged: 7,585 total leads 120+ days aged: 36,736 total leads Message me for more info #MVA #Data #Marketing

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The real reason you are not ranking high on Google: - 1. Content issues 2. Eligibility Issues 3. Link issues/Doesn't have Enough Quality Backlinks In Content- related issues you need to ask yourself:- 👉 Does my page match the dominant search intent Search Intent : - Represents the reason behind a searcher's query. How do we find this? by doing competitors analysis, we will check the search intent of high ranking pages. 👉 Are searchers looking for fresh information or result. For example: Including the current year in the title 👉 Does my content provide the most thorough information Now thorough information doesn't mean lengthy or you write everything you know How to do that? ✔️ Researching on which keywords your competitors are ranking ✔️ Manuals reviewing the top 10 ranking pages ✔️ Adding Expertise or Experience to your content E-A-T gets an extra E for experience as Google rater Guidelines. For an example demonstrating before or after photos. 👉 Piece the Puzzle together ✔️ Featured snippet ✔️ Readability of blog ✔️ Table of content ✔️ Inclusion of SubTopics that top 10 pages talking about Other On page SEO activities. 2. Eligibility Issue: 👉 Setting Meta Robots tag has as No Index 👉 Block the page in Robot.txt File 👉 Manual Action/ Penalty 👉 Time - It takes approx a year to get ranking in Google. 3. Link Authority Issue Questions you need to ask:- 👉 Am I Playing within a similar playing field as my competitor: • Page Level Link Authority • Topical Authority • Reputation 👉 Do I have enough refering domains to compete with the top ranking pages Few Other reasons you might be not ranking •Site Structure • Internal Links • UX

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4 Major SEO KPIs: 1) Ranking improvement 2) Clicks /visitors /impression improvement 3) Leads ( service business ) 4) Sales ( eCom ) If struggling to grow your business we can talk as well #SEO #KPI #RankMeTop

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𝟔 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐒𝐞𝐜𝐫𝐞𝐭𝐬, 𝐍𝐨 𝐎𝐧𝐞 𝐒𝐡𝐚𝐫𝐞𝐬 After Spending 4 years Into product Selection and Launching I have Found 6 Reasons why products fail on amazon. Many Sellers ignore these 6 Key Elements while selecting the product 1-𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 ⤷ Monitor trends with Google and Amazon. ⤷ Target products to specific demographics. ⤷ Understand customer needs and trends. ⤷ Use SEO tools for keyword analysis. ⤷ Plan for seasonal sales spikes. 2-𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐋𝐞𝐯𝐞𝐥 ⤷ Avoid markets with price wars. ⤷ Evaluate barriers to market entry. ⤷ Analyze competitor listing quality. ⤷ Assess impact of dominant brands. ⤷ Check review counts for opportunities. 3-𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 ⤷ Adapt prices with dynamic strategies. ⤷ Add value to justify higher prices. ⤷ Conduct thorough cost analysis. ⤷ Calculate net margins carefully. ⤷ Use scale to reduce unit costs. 4-𝐄𝐱𝐩𝐥𝐨𝐢𝐭 𝐋𝐨𝐧𝐠-𝐓𝐚𝐢𝐥 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 ⤷ Easier market entry for new sellers. ⤷ Benefit from lower advertising costs. ⤷ Build loyalty with specialized offerings. ⤷ Focus on niche markets with less competition. ⤷ Higher conversion rates from specific searches. 5-𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐨𝐧 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐃𝐞𝐦𝐚𝐧𝐝 𝐕𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬 ⤷ Stock region-specific products to meet local demand. ⤷ Create targeted marketing for local preferences. ⤷ Reduce shipping times with optimized logistics. ⤷ Increase satisfaction with localized offerings. ⤷ Capitalize on regional seasonal peaks. 6-𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐫𝐨𝐬𝐬-𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 ⤷ Boost sales with effective cross-selling. ⤷ Create appealing bundles for added value. ⤷ Gain broader insights from consumer trends. ⤷ Explore new markets to expand product lines. ⤷ Differentiate with unique product combinations. If you are stuck at $10K on amazon and want to break the chain of $100K in just 𝟏𝟖𝟎 days Then Our Proven 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝 will Help you. Ads Initiatorz Syed Sibte Hassan Shah P:S What other elements do you consider while selecting the Product ? #Amazon #Privatelabel #Spinemethod

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Are you discouraged by investing into SEO and not very excited ? Then, this post might be for you. It’s all about TAM in the context of SEO. It can be broken down into 3 tiers. ( Note → Market Share = Google SERP Visibility ) 1/ CMS = Current Market Share → This the current market share you have today on Google via SEO. → Use GSC to quantify this. 2/ SAM = Serviceable Addressable Market → This is the potential market share you could acquire that fits directly within your product’s CORE FOCUS. → The keywords with search visibility that would fit in this tier, would be BoFu, Job To Be Dones, Switch Moments … → This would also entail your core geo of focus ( US …) 3/ TAM = Total Addressable Market → This is the entire potential market share you could acquire of which fits your entire product CATEGORY. → This would englobe all ToFu / Demand Gen heavy keywords. → This would also entail potentially going multilingual to expand your potential visibility in other geos. After … Quantifying the above metrics, isn’t an easy task… I’de recommend either looking at competitors that are well established, for an initial “Rough” overlook. But to be more precise, you would have to do the SUM of keywords in your category & geo. For the actual clicks acquired, you would have to multiply the VOL by a average base CTR N°.

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Most good FB ads out there follow marketing fundamentals But I only rarely see FB ads that include psychology too Base your ads & angle on the 8 core desires Base them on the 9 secondary wants This is how you position your product to be irresistable

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Most good FB ads out there follow marketing fundamentals But I only rarely see FB ads that include psychology too Base your ads & angle on the 8 core desires Base them on the 9 secondary wants This is how you position your product to be irresistable

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5 simple B2B SaaS SEO plays to drive leads fast (some work within 30 days): 1. 'Best [category] software/tool/platform' Typically a listicle format page. E.g. Top 10 [category] platforms Aim to make a more comprehensive and helpful list than the current #1 spot results. Add fair summaries of competitors. Put your brand first in the listicle and a clear example of problem you fix, how you fix it, some social proof and CTA. Build these for each key variation of your offer and keyword that prospects might use e.g. software/tool etc. 2. '[your brand] vs [competitor]' Same process but this is more focused on yourself then your core competitors. Build out for each main alternative. 3. '[Competitor] alternatives' Similar process as one. The search intent again will likely be a listicle. We've driven pipeline for clients within 30 days from this strat. 4. 'Best [Tool/software] for [industry]' Map out all the key industries you want to serve and that drive the most profitable clients. Build out long-form pages for every key offer + industry. 5. 'How to [job to be done]?' The spiciest framework in SEO (dominate your category): Jobs To Be Done (JTBD). This framework could even be the spiciest for marketing in general. JTBD in a nutshell: It starts with customer interviews. From people who have recently made a change (in your case who recently signed up) Understanding not what they bought... But why. That point of realising they could no longer make progress if they stayed as they are. They could no longer get the 'job' done. That tipping point is your marketing gold. How to use it to crush SEO: From customer interviews you work out how they were getting the 'job' done before using your solution. And the terrible thing (juicy, bleeding neck problem) that happened to prospects when they realised they needed to change. Then you leverage that in your pages and articles. -> JTBD -> Problem with it -> What happens if you ignore it -> Position your offer as the solution When you know what prospects have used before they came to your solution... You can target others with the same struggles searching on Google. Let's imagine you provide a power dialler SaaS tool. Your prospects might search: 'how to make faster cold calls with a cell phone' On your article you follow the framework above. Shining a light on the problem with manual dialling, impact (slow dials, less conversations and meetings) and solution (power dialler tool) with social proof and a clear CTA. ___ PS. I wrote a full playbook to win w/ B2B SEO it's yours free below (or hit visit my website > newsletter) 👇

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𝐖𝐡𝐞𝐧 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐁𝐢𝐝 𝐨𝐧 𝐇𝐢𝐠𝐡 𝐀𝐂𝐎𝐒 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬? . . . High ACoS suggests a keyword's advertising spend outweighs its revenue, hinting at an imbalance that might need strategic reevaluation. ⤿ Start by evaluating if your keyword directly relates to your Product with highest search volume ads and audience interests. 🌟Irrelevant keywords can waste budget and skew your ACoS. ⤿ Check the placement tab inside your campaigns dashboard. Notice spots with high clicks but low or no sales? 🌟This is a sign to lower overall bids. Maintain bids on well-converting placements by adjusting your placement modifier accordingly. ⤿ If your Main keyword is commanding a high than avg ACoS but the goal is getting prime visibility at the Top of Search (TOS), it might be worthwhile to increase your ‘bid’ here. 🌟High visibility for relevant, converting keywords can drive sales, justifying a higher bid. ⤿ Adjusting bids might seem costly initially, maintaining strong sales from high ACoS keywords can boost your organic rankings. 🌟This not only helps in reducing your Total Advertising Cost of Sales (TACoS) but also strengthens your brand’s market presence. Remember! Keep an eye on industry trends and algorithm updates that can affect keyword performance. Staying informed enables you to adapt quickly and keep your campaigns competitive. What other strategies do you use to manage ACoS in your campaigns? —---------- - Atif Follow for more insights. #Amazon #AmazonFba #AmazonPPC #AmazonAdvertising #Sales #Amazonsellers #Amazonbusiness

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Different Affiliate marketing Platforms by which you can earn 40,000 to 50,000 in a month. 1)Amazon - 5 to 10% commission 2)Flipkart - 5 to 10% commission 3)eBay - 5 to 10% commission 4)Snapdeal - 10% Commission 5) IDP - 70% commission If you want to be a part of IDP?? Comment 'YES'. #workfromhome #affiliate #ed-tech #online

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Few basic terminologies 👇 How the buying models works between publisher and advertiser👇 - Cpm ( Cost per mile , cost for 1000 impressions) ( display and programmatic advertising) - CPC ( Cost per click ) (Google , SEM , Yahoo) - CPI ( Cost per install ) ( App marketing) - CPA ( Cost per acquisition and cost per lead) ( Ad networks ) - CPD (Cost per day) - Revenue Share Types of Advertisers - B2B( Business to Business) - B2C (Business to Consumer) - D2C ( Direct to Customer) - B2G( Business to government) Digital marketing terminology Impression Number of times any person will be exposed to that ad will be count as impression. 1000 impressions will be billed ( Cpm) Viewable impressions 50 % should be visible to people 40 to 80 % viewable impressions are good Reach How many unique person expose to that campaign Frequency = Impressions/unique, reach Click : Always less than impressions On average 5-10 people click on the ad out of 100 impressions on google ad 1 out 100 click on display ads CTR Click through rate CTR = Click/Impressions Video Views Youtube Ads : 30 seconds counted as view If less than 30 seconds so it should be watched whole so it can counted as view Facebook Ads : 3 second for view 50 % in video display Twitter ads : 2 seconds for view and 50% in video display VTR : View through rate Bounce rate: People exposes to ad and quickly closes it that is called bounce rate. Anything below 50% is good. Conversion Certain actions take on the ad - Sales - Lead form - Purchase

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From $55 CPL  > $16 CPL on core campaigns at $16K PER DAY spend. Vertical : Fitness Time frame on the drop : 4 months - steadily went down What we did NOT do: ❌ Change targeting ❌ Change the offer ❌ Change the brand ❌ Change the objectives ❌ Change the structure What we DID do: 1. Observe what caught the most attention (hooks) 2. Start using these elements across all ads What were these elements? 1. People STRUGGLING in their workout 2. Super sweaty people 3. Video editing that switched frames once every second 4. Video editing with flashing and/or unsteady transitions 5. B-roll only Do you know how EASY it is to improve hooks? If you are struggling with your ad performance... 👉 Start with your hooks!  

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Coaches Call Me CPL Optimizer 🤯 HIGH CPL is the biggest pain point of coaching Industry But not with me because It's so easy to lower the CPL ( Cost Per Lead) 𝐉𝐮𝐬𝐭 𝐟𝐢𝐱 𝐭𝐡𝐞𝐬𝐞 𝟒 𝐭𝐡𝐢𝐧𝐠𝐬: ↺ Ads format - Grab attention ↺ Ads hooks & creatives - keep as real as you can ↺ Landing page msg - keep aligned with ad copies ↺ Offer - make your offer helpful & value addition That's it for lower CPL Proof of my strategy👇 _______🌟💛______ Still confused Shoot "Leads" for FREE Ads, landing page & funnel Audit 👊 Let's grow together :) #fbads #successstory #sales #leads #marketing #tuesdaypost

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These were the initial metrics of the client when we started working with them: AOV - ₹1300 Ad Spend - ₹363,569 CPM - ₹130 CTR - 0.7% Clicks - 19,577 CPC - ₹18.57 LPV Rate - 87%  LPVs - 16,998 Cost per LPV - ₹21.39 Revenue - ₹508,996.60 ROAS - 1.4  Conversion Rate - 2% The #1 problem that we saw and focused on was Cost per Landing Page View (LPV) Here the cost per LPV is around 21.39 which is high compared to industry standards of 12-15. So we particularly made plans to decrease that one metric through better creatives, offers & messaging. And here’s the results after 6 weeks of constant optimisation: AOV - ₹1300 Ad Spend - ₹₹420,530.00 CPM - ₹120 CTR - 1% Clicks - 35,044.17 CPC - ₹12.00 LPV Rate - 87%  LPVs - 30,428.85 Cost per LPV - ₹13.82 Revenue - ₹911,148.33 ROAS - 2.17 Conversion Rate - 2% So you see, just a bump in CTR by 0.3% will decrease the cost per LPV to ₹13.8 & skyrocket the revenue & ROAS to 9 Lakhs & 2.17X respectively. So if you want to change your results drastically, work on that one metric! 

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