Bridgette Orten’s Post

Ever wondered why some ads grab your attention instantly while others fade into the background? It all comes down to the power of an effective hook. Here is how to Craft Effective Hooks: 🌟 Highlight Pain Points: Show your audience's struggles or challenges. 🌟 Use Strong Visuals: Dynamic, eye-catching visuals can make a big impact. 🌟 Keep it Short and Sweet: Make sure your hook gets to the point quickly. 🌟 Test and Iterate: Continuously test different hooks to see what resonates best with your audience. Hooks are so important for every type of content. We tend to dismiss how much small tweaks in copy can affect results and conversions. But Bridgette Orten has some compelling evidence here on the power of good hooks related to Cost Per Lead (CPL).

All of you run Ad Campaign for your business. Ad campaign helps us to reach traget audience. Sometimes it makes better result or sometimes not. if we do the correct process to run a Ad Campaign ,it brings us better result. So for successful advertising campaigns, we have to follow some steps : 1.Make sure your ads are "on strategy" with your business positioning. 2.Go to where your customers are. 3.Communicate a simple, single message. 4.Stick with a likable style. 5. Be credible. 6.Ask for the sale. 7.Make sure the ad is competitive. 8.Make sure the ad looks professional.

5 Essential Strategies to Optimize Your Meta Ads Now! 1️⃣ Stop Underperforming Ads If an ad isn’t delivering results, it’s time to cut it and save that budget for better opportunities! 2️⃣ Reduce Spend on Poor Performers Invest in what works—don’t waste money on ineffective ads. 3️⃣ Revamp TOFU Campaigns If your ad frequency is too high, refresh your top-of-funnel strategy to re-engage your audience. 4️⃣ Try New Creatives and Copy Keep your content dynamic and test regularly to discover what resonates best. 5️⃣ Scale Successful Ads Increase the budget on high-performing ad sets to amplify your success. What’s the secret to sustained ad success? Ongoing testing and timely adjustments!

Did you know that boosting has about half the options as setting up that same post in your ad manager? I know.. the platform makes it confusing as heck for anyone to even know the difference. Good thing, I live back there and I'm sharing the deets below! The platform makes it super easy to just hit the button and boost it.. there are some options for targeting but it's way way better if you just pull the post into an ad and set it up that way. You can layer and target, and even exclude people you DON'T want to spend money on. I often get ads for local services that are not even a decent driving distance.. and I live in Texas so drive-able distances are bigger for me. I know they hit "boost" on their post. The platform makes a big blue button super easy to click and take your money. I just don't recommend it. Use your advertising dollars and put your offer in front of the people most likely to take you up on your offer and buy your service/product. And have a strategy in place. They way you speak to people, the way you position your offers and finding them at the right time will go so much further than sending a dental ad to someone that lives 10 hours away.. KWIM? Have you ever boosted? What were your results?

How I Make Ad Spend Into Cash & Customers Ads get a bad rep-and for good reason. 99.6% of marketers don't understand them. They think ads should be measured one to one. The truth is ads should drive your audience. The audience should get an offer. The offer solves the next step. Your revenue results from good margins. The margins alllow you to spend more on ads. More ads get you more customers creating a flywheel. You grow you business using the flywheel. It's not hard-you're just doing ads wrong. Want to grow your business with an ad flywheel that pays for itself? DM me 'ads' for help. #mediabuying #marketingstrategy

Are you eager to boost your CTR but struggling with ads creation? Here's a solution: ✅ Design variations: trying out different ad designs can open the door to greater success. ✅ A/B testing: expose two versions to your audience, analyze which one performs better, and modify accordingly. ✅ Implement quickly: the sooner you test, the faster you achieve results. Now, what if you could achieve all these with less stress and in record time? That's where Plugger comes in. It helps you create display ad designs in seconds! Gain a massive advantage with 15x more CTR. #marketing #digitalmarketing #advertising #displayads

Do the following if you want to get $$$ budget with your ads When you get a winner and it starts to dwindle down you can still get some steam with it. The following was tried and tested across multiple 1M/m accounts: 1. Dupe into all scaling mechanisms with the POST ID( ASC, CBO, BC, CC ) that you are using. 2. Do the same but pop a whitelisting handle + ad copy scale 3. Put it in top variants adset 4. Reuse them in promo periods with copy scale + banner scale 5. Do CTA tests 6. Test different LPs -> advertorial, listicle, PDP, etc.. 7. Put into retargeting 8. Audience scale Bonus point: take your losing tests into a new ASC ( failed test ASC ) and you would be surprised how well it can perform

Recent top performer for a 9 fig company! CAC down from $300+ to a sub $70 and with higher velocity since coming in and creating ads like these. None of those cheap stolen crazy hooks, we created our own that actually made sense with the brand which made for the highest Thumb Stop Ratio of all-time inside the account The influencer is Italian so we went with the Super Mario Lo-Fi beat with sound design gassing and breaking throughout. Stop sleeping on sound design.. Don't be lazy with your environments, everyone is tired of your boring UGC ads in your house in one setting the entire video - this is what is killing your Hold Rate! Lastly, a unique CTA at the end where we ask the influencer to send us audio only of CTA's because these are quick easy requests that we can dub over visuals that has led to 3+ CTR QCP has over 23 million followers so you have to know how to source content from your talent in ways that aren't going to be ignored by making the asks too big every time. TSR + Hold Rate + CTR = Waterfall Metric #D2CBranding #MarketingResults #MarketingSuccess #CreativeStrategy #HighPerformanceMarketing #GrowthHacking #neuromarketing #ecommercesuccess #cgo #growthstrategies #viralads

Are ads worth it? Let's dive into it! The definition of a successful ad campaign is when it generates more cash for a business, but if you're investing £500 into the ads and receive £300 in sales, you're not breaking even so this isn't successful. So, what should you do to ensure that you run a successful ad campaign? Well, I have just the thing for you! My Beginners Guide To Ads consists of methods to choose the right audience to target, a checklist to ensure the correct set up and ad creation, how to choose the right objective and how to analyse your ads to make any changes down the line. You can get all of this for only £37. Pop me a message to get your hands on this today!

Why should you be testing your advertising? Well, how else are you going to know what actually works and where to allocate your budget? Without testing, how can you be sure which content, which messaging, or which audience resonates best? It’s easy to feel intimidated when launching ads, especially during the testing phase. But trust me, it’s absolutely essential. Take one of our clients, for example. They were already seeing a profit by month 3 of advertising, but once we finished the testing phase, the purchase conversion value increased by a solid £8073.46. And that number keeps growing month after month. So, yes—testing is crucial. Stick with it, trust the process, and you'll see the benefits in time. Kyles Marketing #Marketing #Advertising #Testing #BusinessGrowth #DigitalMarketing