Aditya Zalke’s Post

Per month ad spend tk.150000 CTR - 4% CPM Tk.70 . What is the avg cpc and no of click & Impressions? Ans: 1. Average CPC (Cost Per Click) = CPM (Cost Per Mille) / 1000 * CTR (Click-Through Rate) 2. Number of Clicks = CTR * Impressions 3. Impressions = Ad Spend / CPM Given: Ad Spend = Tk. 150,000 CTR = 4% = 0.04 CPM = Tk. 70 Calculations: 1. Average CPC: CPC = 70 / 1000 * 0.04 CPC = Tk. 0.0028 2. Impressions: Impressions = 150,000 / 70 Impressions = 2,142,857 3. Number of Clicks: Clicks = 0.04 * 2,142,857 Clicks = 85,714 Therefore: The average CPC is Tk. 0.0028. The number of clicks is 85,714. The number of impressions is 2,142,857.

When calculating conversions, conversion rates, Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS), Google excludes view-through conversions (VTCs) and their associated values. VTCs are also turned off by default in reporting. In contrast to the industry standard, other advertising platforms emphasize VTCs in their reporting and incorporate them into their performance models. With this new methodology, VTCs are now included in conversion metrics. In this example, assume a campaign spend of $1000 USD, with each conversion valued at $100 USD. Since Google typically doesn’t account for VTCs, the advertiser misses out on 20 additional conversions and the associated conversion values, compared to other advertising platforms that do include VTCs. This results in a significant percentage difference in conversions and ROAS. With the new Conversion, campaign type attribution model you can now include VTC. #PPC #SEA #Ads #GoogleAds

These were the initial metrics of our client when we began working together: Average Order Value (AOV): ₹1300 Ad Spend: ₹363,569 Cost Per Mille (CPM): ₹130 Click-Through Rate (CTR): 0.7% Clicks: 19,577 Cost Per Click (CPC): ₹18.57 Landing Page View (LPV) Rate: 87% Landing Page Views (LPVs): 16,998 Cost per LPV: ₹21.39 Revenue: ₹508,996.60 Return on Ad Spend (ROAS): 1.4 Conversion Rate: 2% The biggest issue we identified was the Cost per Landing Page View (LPV), which was ₹21.39—higher than the industry standard of ₹12-15. We focused on improving this metric through better creatives, offers, and messaging. After 6 weeks of continuous optimization, here are the results: Average Order Value (AOV): ₹1300 Ad Spend: ₹420,530 Cost Per Mille (CPM): ₹120 Click-Through Rate (CTR): 1% Clicks: 35,044 Cost Per Click (CPC): ₹12.00 Landing Page View (LPV) Rate: 87% Landing Page Views (LPVs): 30,429 Cost per LPV: ₹13.82 Revenue: ₹911,148 Return on Ad Spend (ROAS): 2.17 Conversion Rate: 2% As you can see, a small increase in CTR by 0.3% reduced the cost per LPV to ₹13.82 and boosted revenue to ₹9 Lakhs with a ROAS of 2.17X. If you want to see significant changes in your results, focus on improving that one metric! 🚀📈

CPC Calculator (Cost Per Click) If you need to calculate CPC (cost per click) or CTR (click-through rate), you can use our helpful advertising calculators, feel free to experiment with different scenarios. For example, to calculate CPC: CPC = Cost / Clicks Clicks = Cost / CPC Cost = CPC * Clicks #adops #advertising #digitalmarketing https://lnkd.in/dbVktap6

We got a 14,023x ROAS for our client 📢 Impressive, right? But here’s the reality - what do numbers like that actually mean? And how are some marketers using them to impress you without the full story? Let’s break down this 14,023x ROAS example: ✨ Ad spend: $0.01 ✨ Purchases: 1 ✨ Purchase value: $140.23 ✨ ROAS (return on ad spend, aka your ROI): 14,023x Yep, this ad spent just ONE CENT and made a sale, which is honestly rare and cool but doesn’t mean much in terms of its success. Numbers like these often skyrocket with minimal spend, but they don’t tell us the full picture. So, next time you see an ad result post with high ROAS, check out the spend. Typically as spend increases, ROAS drops (BUT profits increase).

𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐬𝐚𝐢𝐝 𝐭𝐡𝐚𝐭 𝐂𝐓𝐑 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐚𝐧𝐝 𝐂𝐏𝐂:- Most of the Marketers say that High CTR means High Conversion Value and Lower Cost Per Click, Now You Might be wondering How? Let me elaborate. Once your ads go live it starts getting impressions and from impressions i mean when your ad is served on the search result page of google whether it is a search ad or shopping ad and here most of the people get confused from the term Impression. Impression is counted every time your ad is shown on the search results page irrespective of whether it gets actually seen by People or not. For e.g. Your search ad is served totally at the bottom of the Page and the User doesn't even Bothers to scroll the page till the Bottom, still Impression will be counted but without a click as user has not even seen the ad resulting in low CTR, High CPC and Low Conversion rate. #HighCTR #HIGHCONVERSIONRATES #LOWCPC #GOOGLESEARCHADS #SHOPPINGADS #FASHIONLIFESTYLEBRANDS 𝘽𝙤𝙤𝙠 𝙔𝙤𝙪𝙧 𝙁𝙧𝙚𝙚 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙎𝙚𝙨𝙨𝙞𝙤𝙣 𝙃𝙚𝙧𝙚 👇👇👇👇 https://lnkd.in/gdPXj9dK

𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐬𝐚𝐢𝐝 𝐭𝐡𝐚𝐭 𝐂𝐓𝐑 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐚𝐧𝐝 𝐂𝐏𝐂:- Most of the Marketers say that High CTR means High Conversion Value and Lower Cost Per Click, Now You Might be wondering How? Let me elaborate. Once your ads go live it starts getting impressions and from impressions i mean when your ad is served on the search result page of google whether it is a search ad or shopping ad and here most of the people get confused from the term Impression. Impression is counted every time your ad is shown on the search results page irrespective of whether it gets actually seen by People or not. For e.g. Your search ad is served totally at the bottom of the Page and the User doesn't even Bothers to scroll the page till the Bottom, still Impression will be counted but without a click as user has not even seen the ad resulting in low CTR, High CPC and Low Conversion rate. #HighCTR #HIGHCONVERSIONRATES #LOWCPC #GOOGLESEARCHADS #SHOPPINGADS #FASHIONLIFESTYLEBRANDS 𝘽𝙤𝙤𝙠 𝙔𝙤𝙪𝙧 𝙁𝙧𝙚𝙚 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙎𝙚𝙨𝙨𝙞𝙤𝙣 𝙃𝙚𝙧𝙚 👇👇👇👇 https://lnkd.in/gjZm4-iZ

I've stopped using Max conversions (and you should too) It only applies to branded search campaigns Brand campaigns like Branded Search, Shopping, and PMAX Have very high conversion rates Due to their very low funnel placement at the end of the purchase journey You can use them to generate a very high campaign-level ROI When you use Max conversions You are telling the bidding algorithm you want to 1: Spend budget 2: Generate as many Conv./Conv. Value as possible Therefore your campaign has no flexibility to fluctuate spending based on demand and predicted returns The campaign will spend more money on each conversion In order to hit its daily average spending goal Instead, test using Target ROAS or Target CPA bidding strategies And incrementally adjust bids and measure against Impression Share, Top Impression Share, and Abs. Top Impression Share To continue to maintain brand presence While also maximizing campaign-level returns P.S. - What's your take? #googleads #ppc #paidadsexpert

CPCs in Shopping campaigns tend to be a bit lower than Search campaigns. Your products are seen on a more frequent basis, in amongst a range of similar products. Let’s take it back a little bit. CPC stands for cost-per-click. It’s the amount of money that you pay each time someone clicks on your ad. You only pay when your ad is clicked, and the CPC can be calculated on a range of different factors. That being said, you can still optimise your Shopping campaigns to make sure you get the best possible results for the lowest cost. The average CPC for a Shopping campaign is £0.66, and we were pleased to work our customer's CPC all the way down to £0.10. This means that our customer was able to get more clicks of their ads for the budget that they have. The management of the campaign still had to be spot on, as our customer was receiving more clicks for their budget that were still high-quality and leading to conversions! #digitalmarketing #paidads

How do you measure Landing Efficiency? Do you even measure it at all? Most brands and retailers use Return on Ad Spend (ROAS) to measure paid campaign performance, but a growing trend is to break down ROAS into its pre-click and post-click components: Cost Per Click (CPC) measures the efficiency of the ad in getting customers to take action. Revenue Per Click (RPC) measures Landing Efficiency. RPC divided by CPC equals ROAS and together these two are a great tool for understanding both pre and post click performance and how they're contributing to ROAS. Landing efficiency is emerging as an important driver of end to end ad performance. In this article (link in the comments) we explore how ad platforms use landing quality, how to measure landing efficiency and the effect on CPM’s when efficiency is high.